Vibrant Color Meets Sophisticated Style in Allbirds’ Wool Cruiser
Allbirds (NYSE:BIRD) has launched an expanded color collection of its Wool Cruiser sneaker, now available in 19 distinctive colors. The launch includes five exclusive shades curated by the Pantone Color Institute™, featuring Sapphire Blue, Zesty Citron, Golden Sunshine, Vibrant Blossom, and Granite Gray.
The Wool Cruiser, priced at $100 USD, is crafted using recycled post-consumer knitwear and features a dual-density Featherbed™ insole with memory foam. The shoe showcases Allbirds' first exploration of felt wool, offering a durable, textured fabric in a court-style sneaker design.
[ "Expansion to 19 color options demonstrates product line growth", "Strategic partnership with Pantone Color Institute enhances brand positioning", "Use of recycled materials aligns with sustainability trends", "Competitive price point at $100 USD" ]Allbirds (NYSE:BIRD) ha ampliato la gamma di colori della sua sneaker Wool Cruiser, ora disponibile in 19 varianti distintive. Il lancio comprende cinque tonalità esclusive selezionate dal Pantone Color Institute™: Sapphire Blue, Zesty Citron, Golden Sunshine, Vibrant Blossom e Granite Gray.
Il Wool Cruiser, venduto a 100 USD, è realizzato con maglieria post-consumo riciclata e monta una soletta Featherbed™ a doppia densità con memory foam. La scarpa introduce la prima sperimentazione di Allbirds con la lana feltata, un tessuto testurizzato e resistente applicato a un design da sneaker in stile court.
- Espansione a 19 opzioni colore che segnala la crescita della linea prodotto
- Partnership strategica con il Pantone Color Institute che rafforza il posizionamento del marchio
- Uso di materiali riciclati in linea con le tendenze di sostenibilità
- Prezzo competitivo a 100 USD
Allbirds (NYSE:BIRD) ha ampliado la colección de colores de su zapatilla Wool Cruiser, disponible ahora en 19 tonos distintivos. El lanzamiento incluye cinco tonos exclusivos curados por el Pantone Color Institute™: Sapphire Blue, Zesty Citron, Golden Sunshine, Vibrant Blossom y Granite Gray.
La Wool Cruiser, con un precio de 100 USD, está fabricada con prendas de punto posconsumo recicladas y cuenta con una plantilla Featherbed™ de doble densidad con memory foam. El modelo representa la primera incursión de Allbirds en la lana afieltrada, ofreciendo un tejido texturizado y duradero en un diseño de zapatilla estilo court.
- La ampliación a 19 colores demuestra el crecimiento de la línea de producto
- Alianza estratégica con Pantone Color Institute que mejora el posicionamiento de la marca
- Uso de materiales reciclados acorde con tendencias de sostenibilidad
- Precio competitivo de 100 USD
Allbirds (NYSE:BIRD)가 자사의 울 크루저 스니커즈 색상 라인업을 확장해 19가지 독특한 색상으로 출시했습니다. 이번 출시에는 Pantone Color Institute™가 큐레이션한 5가지 단독 색상—Sapphire Blue, Zesty Citron, Golden Sunshine, Vibrant Blossom, Granite Gray—이 포함됩니다.
울 크루저의 가격은 100 USD이며, 사용 후 회수된 니트 제품을 재활용해 제작되고 메모리 폼이 적용된 듀얼 밀도 Featherbed™ 인솔을 탑재했습니다. 이번 제품은 Allbirds가 처음으로 펠트 울을 사용한 시도로, 내구성이 좋고 텍스처감 있는 원단을 코트 스타일 스니커즈 디자인에 적용했습니다.
- 19가지 색상 확장은 제품군 성장의 신호
- Pantone Color Institute와의 전략적 협업으로 브랜드 포지셔닝 강화
- 재활용 소재 사용으로 지속가능성 트렌드와 부합
- 100 USD의 경쟁력 있는 가격대
Allbirds (NYSE:BIRD) a élargi la palette de couleurs de sa sneaker Wool Cruiser, désormais disponible en 19 coloris distinctifs. Le lancement comprend cinq teintes exclusives sélectionnées par le Pantone Color Institute™ : Sapphire Blue, Zesty Citron, Golden Sunshine, Vibrant Blossom et Granite Gray.
La Wool Cruiser, au prix de 100 USD, est fabriquée à partir de mailles post-consommation recyclées et comporte une semelle intérieure Featherbed™ à double densité avec mousse à mémoire. Ce modèle marque la première exploration d'Allbirds du feutre de laine, offrant un tissu texturé et résistant dans un design de sneaker style court.
- L'extension à 19 options de couleur témoigne de la croissance de la gamme
- Partenariat stratégique avec le Pantone Color Institute renforçant le positionnement de la marque
- Utilisation de matériaux recyclés en phase avec les tendances durables
- Prix compétitif de 100 USD
Allbirds (NYSE:BIRD) hat die Farbpalette seines Wool Cruiser Sneakers erweitert, der nun in 19 markanten Farben erhältlich ist. Der Launch umfasst fünf exklusive Nuancen, kuratiert vom Pantone Color Institute™: Sapphire Blue, Zesty Citron, Golden Sunshine, Vibrant Blossom und Granite Gray.
Der Wool Cruiser kostet 100 USD und wird aus recycelten, post-consumer Strickwaren gefertigt. Er verfügt über eine Featherbed™-Einlegesohle mit zwei Dichten und Memory-Schaum. Das Modell ist Allbirds' erste Erprobung von Filzwolle und bietet einen strapazierfähigen, strukturierten Stoff in einem Court-Style-Sneaker-Design.
- Erweiterung auf 19 Farboptionen zeigt Wachstum der Produktlinie
- Strategische Partnerschaft mit dem Pantone Color Institute stärkt die Markenposition
- Verwendung recycelter Materialien entspricht Nachhaltigkeitstrends
- Wettbewerbsfähiger Preis von 100 USD
- None.
- None.
The silhouette is now available in 19 bold colors, including five Pantone-selected hues
SAN FRANCISCO, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Allbirds today unveiled its new assortment of Wool Cruisers, where dynamic design, sophisticated style and wild comfort collide. Marking the brand’s “Cruise in Color” campaign, the Wool Cruiser now comes in a complete spectrum of 19 colors, capturing nature's most captivating hues–from the punchy red of poppies, to soothing maritime blues–and inspiring fashion statements as vibrant and varied as the world around us.
In contrast to limited launches often seen across the industry, this vast palette of 19 colors arrives as consumers increasingly embrace bold color, swapping white sneakers for more playful and eye-catching footwear. Today’s fashion favors expressive aesthetics, signaling a shift toward individuality; Allbirds’ latest launch encourages just that, helping consumers step out of their everyday uniform, and step into shoes that reflect their unique nature.
To mark the launch, Allbirds recruited the partnership of the Pantone Color Institute™, a global authority on color, to curate a palette of five exclusive shades that celebrate self-expression. These key colorways include:
- Sapphire Blue: This deeply saturated, jeweled hue delivers confident sophistication that dazzles. Reminiscent of our own Blue Planet, this brilliant blue draws you in with its allure, bringing both drama and elegance to any outfit.
- Zesty Citron: A green that glows with the vitality of spring, this shade refreshes, revives, restores, and renews. Its bold vibrancy inspires us to express, explore, and experiment—to be a changemaker and live on our own terms.
- Golden Sunshine: Much like the promise of a sunny day, this warming yellow feels full of life, positivity, and possibility. The ultimate energizer, its radiant glow illuminates the imagination with originality and optimism.
- Vibrant Blossom: This lighthearted hue has an irresistible sweetness that captivates the senses. Like a summer bloom, this shade inspires feelings of delight, speaks to the romantic in each of us, and invites warmth and affection into your wardrobe.
- Granite Gray: Reminiscent of rocky natural landscapes that withstand the test of time, this shade is solid, stable and enduring. With quiet confidence that communicates cool, calm composure, this color sets the bar for timeless style.
“Color gives us a way to break the rules, embrace freedom and choose our own unique style. It can turn a sneaker into a canvas for personal expression,” said Laurie Pressman, Vice President, Pantone Color Institute.™ “This palette is a tribute to being bold, as people turn away from homogenized looks and turn toward an exuberant aesthetic that celebrates individualism, in bold color.”
The Wool Cruiser is made with wool sourced from a recycling process that utilizes post-consumer knitwear, and is blended with recycled polyester. To produce the recycled wool, post-consumer knitwear is selected and sorted by color, composition and quality according to our supplier’s specifications. The materials undergo a regeneration process that removes impurities and returns the tuft to the quality of freshly sheared wool. The careful reuse of previously colored materials lend the wool its dynamic color. This is Allbirds first exploration of felt wool, which offers a durable, beautifully textured fabric with unique dimensional properties.
The silhouette stays true to the deliberately simple design of a court-style sneaker, offering a timeless closet-staple. Thoughtful design features like a textured midsole and debossed detailing contribute to a sleek, sophisticated aesthetic that lets the colorful textiles shine.
“We wanted to capture the full spectrum of color, and the Wool Cruiser was the perfect template. It's a simple silhouette, with material that displays color incredibly well thanks to its depth and texture,” said Adrian Nyman, Chief Design Officer, Allbirds. “In a world of conformity, this is a style that can stand out from the crowd. It can be dressed up or down. It can be provocative or understated. We can’t wait to see the ways that consumers take this style, and turn it into something all their own.”
The Wool Cruiser delivers on Allbirds’ comfort promise thanks to: a dual-density Featherbed™ insole, using cushioned memory foam paired with Allbirds' signature wool-blend topcloth; a wool-blend collar and wool tongue lining to surround the foot with a soft, snug feel from all sides; and a dual-density insole with cushioned memory foam for uncompromising comfort underfoot.
The Wool Cruiser is available online and in select stores beginning September 9, 2025, with a retail price of
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company’s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature’s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone Products and Services to help define, communicate, and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion, and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone Values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.
Contact:
press@allbirds.com
PantonePR@thedvpt.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d11e02bd-3538-470b-8d22-dff1d2c712ef
FAQ
What is the price of Allbirds' new Wool Cruiser sneaker in 2025?
How many colors are available in the Allbirds Wool Cruiser collection?
What sustainable materials are used in the BIRD Wool Cruiser?
What are the special features of Allbirds' Wool Cruiser comfort system?
Which Pantone colors are featured in the new Allbirds collection?
