BJ's Restaurant & Brewhouse Goes 'Green' and Gets 'Cheesy' with the Broccoli Cheddar Pizookie®

Rhea-AI Summary

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) has announced the launch of its new Broccoli Cheddar Pizookie®, available starting April 17, 2025. Following the success of their Fryckle Pizookie®, this innovative menu item features a cheddar and broccoli-infused cookie base topped with melted cheddar, steamed broccoli, and two scoops of mashed potatoes.

The -time offering represents BJ's continued push for unconventional flavor combinations in their signature Pizookie® line. According to Heidi Rogers, Senior Vice President of Marketing, the new item aims to combine comfort food elements in an unexpected way while making vegetable consumption more appealing.

Positive

• Introduction of innovative menu item following previous successful Fryckle Pizookie launch
• -time offering strategy to drive customer interest and potential sales

Negative

• Unconventional flavor combination may not appeal to traditional dessert consumers
• Temporary menu item limits long-term revenue potential

Starting April 17, guests can indulge in a brand new Pizookie® where melted cheddar and tender broccoli are blended into the cookie base and then piled high on top with two scoops of mashed potatoes.

HUNTINGTON BEACH, Calif., April 15, 2025 /PRNewswire/ -- Just when you thought BJ's Restaurant & Brewhouse (NASDAQ: BJRI) had reached peak Pizookie® absurdity, we're back to prove you wrong. After the surge of excitement for the Fryckle Pizookie®, BJ's is thrilled to introduce another Pizookie® that's not just a dessert—it's a flavor revolution.

Prepare yourselves for the Broccoli Cheddar Pizookie®, a culinary masterpiece that defies all dessert conventions. Forget the chocolate chunks—this Pizookie® boasts a cheddar and broccoli base, further enhanced by a decadent topping of melted cheddar and steamed broccoli with two scoops of mashed potatoes. It's the comfort food combination you never knew you wanted or even needed.

"We're always pushing the boundaries of flavor, and this time, we've struck gold with an unexpected yet utterly delightful combination," said Heidi Rogers, Senior Vice President of Marketing at BJ's Restaurants, Inc. "We asked ourselves, 'What's the most unexpected, yet undeniably comforting flavor profile we could possibly create?' And the answer, naturally, was broccoli and cheddar."

To celebrate this daring new creation, BJ's is offering the Broccoli Cheddar Pizookie® for a limited time only. It's a flavor adventure, a conversation starter and a testament to BJ's unwavering commitment to Pizookie® innovation.

"This isn't just a dessert; it's an experience," Rogers continued. "It's a celebration of unexpected pairings and the sheer joy of discovering new flavor dimensions. And bonus? We've made it incredibly easy and delicious to enjoy vegetables."

However, for those who prefer the familiar sweetness of our classic Pizookie®, fear not! It's still here. But, for those ready to embark on a flavor journey, the Broccoli Cheddar Pizookie® awaits.

For more information on the Broccoli Cheddar Pizookie® or to see the full Pizookie® menu, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.

About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. The winner of the2025 Vibe Vista Award for Best Beer Program, the winner of the 2024 Vibe Vista Award for Best Overall Beverage Program and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 31 states. All restaurants offer dine-in, take-out, delivery and large party catering. 

Contact
ICR Blue Engine
BJsRestaurants@theblueengine.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/bjs-restaurant--brewhouse-goes-green-and-gets-cheesy-with-the-broccoli-cheddar-pizookie-302428277.html

SOURCE BJ’s Restaurants, Inc.

FAQ

When will BJ's Restaurant (BJRI) launch the Broccoli Cheddar Pizookie?

BJ's Restaurant will launch the Broccoli Cheddar Pizookie on April 17, 2025.

What are the main ingredients in BJRI's new Broccoli Cheddar Pizookie?

The Broccoli Cheddar Pizookie features a cheddar and broccoli cookie base, topped with melted cheddar, steamed broccoli, and two scoops of mashed potatoes.

Is BJRI's Broccoli Cheddar Pizookie a permanent menu item?

No, the Broccoli Cheddar Pizookie is being offered for a time only.

Will BJRI continue to offer their classic Pizookie alongside the new flavor?

Yes, BJ's Restaurant confirms that their classic Pizookie will remain available alongside the new Broccoli Cheddar version.