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BJ's Restaurants Invites You to Get Toasted this Summer with the Graham Cracker S'mores Pizookie® and All-New Seasonal Brews

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BJ's Restaurant & Brewhouse (NASDAQ: BJRI) has announced the return of its Graham Cracker S'mores Pizookie® dessert and introduced new menu items for summer 2025. The limited-time dessert features a Ghirardelli® chocolate cookie base with graham cracker crumbles and toasted marshmallows.

The company is also launching three new brews: Sweet Sin Chocolate Porter™, Hard Root Beer, and Co-Hoperate Hazy Pils™ (a collaboration with Germany's König Brewery). Additionally, BJ's introduced the All-American Smash Burger, available in their $13 Pizookie® Meal Deal. While the S'mores Pizookie® and Co-Hoperate Hazy Pils™ are limited-time offerings, the Chocolate Porter, Hard Root Beer, and Smash Burger will become permanent menu additions starting June 26.

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) ha annunciato il ritorno del suo dessert Graham Cracker S'mores Pizookie® e ha introdotto nuovi piatti per l'estate 2025. Questo dolce in edizione limitata presenta una base di biscotto al cioccolato Ghirardelli® con briciole di cracker Graham e marshmallow tostati.

L'azienda lancia anche tre nuove birre: Sweet Sin Chocolate Porter™, Hard Root Beer e Co-Hoperate Hazy Pils™ (una collaborazione con la birreria tedesca König Brewery). Inoltre, BJ's ha presentato l'All-American Smash Burger, disponibile nel loro menù Pizookie® Meal Deal a 13 dollari. Mentre il S'mores Pizookie® e il Co-Hoperate Hazy Pils™ saranno disponibili solo per un periodo limitato, il Chocolate Porter, l'Hard Root Beer e lo Smash Burger diventeranno aggiunte permanenti al menù a partire dal 26 giugno.

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) ha anunciado el regreso de su postre Graham Cracker S'mores Pizookie® y la introducción de nuevos platos para el verano de 2025. Este postre por tiempo limitado cuenta con una base de galleta de chocolate Ghirardelli® con migas de galleta Graham y malvaviscos tostados.

La compañía también lanzará tres nuevas cervezas: Sweet Sin Chocolate Porter™, Hard Root Beer y Co-Hoperate Hazy Pils™ (una colaboración con la cervecería alemana König Brewery). Además, BJ's presentó la All-American Smash Burger, disponible en su oferta Pizookie® Meal Deal por $13. Mientras que el S'mores Pizookie® y el Co-Hoperate Hazy Pils™ estarán disponibles por tiempo limitado, el Chocolate Porter, Hard Root Beer y Smash Burger se incorporarán permanentemente al menú a partir del 26 de junio.

BJ's Restaurant & Brewhouse (NASDAQ: BJRI)Graham Cracker S'mores Pizookie® 디저트의 복귀와 2025년 여름 신메뉴를 발표했습니다. 이 한정판 디저트는 기라델리® 초콜릿 쿠키 베이스에 그래험 크래커 부스러기와 구운 마시멜로가 특징입니다.

또한 회사는 세 가지 새로운 맥주를 출시합니다: Sweet Sin Chocolate Porter™, Hard Root Beer, Co-Hoperate Hazy Pils™ (독일 König Brewery와 협업). BJ's는 또한 $13짜리 Pizookie® Meal Deal에 포함된 All-American Smash Burger를 선보였습니다. S'mores Pizookie®와 Co-Hoperate Hazy Pils™는 한정 기간 제공되며, Chocolate Porter, Hard Root Beer, Smash Burger는 6월 26일부터 메뉴에 영구적으로 추가됩니다.

BJ's Restaurant & Brewhouse (NASDAQ : BJRI) a annoncé le retour de son dessert Graham Cracker S'mores Pizookie® et l'introduction de nouveaux plats pour l'été 2025. Ce dessert en édition limitée se compose d'une base de cookie au chocolat Ghirardelli® avec des miettes de biscuit Graham et des guimauves grillées.

L'entreprise lance également trois nouvelles bières : Sweet Sin Chocolate Porter™, Hard Root Beer et Co-Hoperate Hazy Pils™ (une collaboration avec la brasserie allemande König Brewery). De plus, BJ's a présenté le All-American Smash Burger, disponible dans leur menu Pizookie® Meal Deal à 13 $. Alors que le S'mores Pizookie® et le Co-Hoperate Hazy Pils™ sont des offres limitées dans le temps, le Chocolate Porter, le Hard Root Beer et le Smash Burger deviendront des ajouts permanents au menu à partir du 26 juin.

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) hat die Rückkehr seines Desserts Graham Cracker S'mores Pizookie® angekündigt und neue Menüpunkte für den Sommer 2025 vorgestellt. Das zeitlich begrenzte Dessert besteht aus einer Ghirardelli® Schokoladenkeks-Basis mit Graham Cracker-Stückchen und gerösteten Marshmallows.

Das Unternehmen bringt zudem drei neue Biere auf den Markt: Sweet Sin Chocolate Porter™, Hard Root Beer und Co-Hoperate Hazy Pils™ (eine Zusammenarbeit mit der deutschen König Brewery). Zusätzlich führte BJ's den All-American Smash Burger ein, der im $13 Pizookie® Meal Deal erhältlich ist. Während der S'mores Pizookie® und das Co-Hoperate Hazy Pils™ zeitlich begrenzte Angebote sind, werden der Chocolate Porter, Hard Root Beer und der Smash Burger ab dem 26. Juni dauerhaft ins Menü aufgenommen.

Positive
  • Introduction of three new permanent menu items expanding product portfolio
  • Strategic collaboration with Germany's König Brewery for Co-Hoperate Hazy Pils™
  • In-house brewing capabilities demonstrating vertical integration and quality control
  • Value proposition through $13 Pizookie® Meal Deal offering
Negative
  • None.

Starting June 26, guests can enjoy BJ's signature world-famous dessert layered with graham cracker crumbles, toasted marshmallows and Ghirardelli® chocolate, alongside new brews—Sweet Sin Chocolate Porter™, Hard Root Beer and Co-Hoperate Pils™—and the new All-American Smash Burger

HUNTINGTON BEACH, Calif., June 26, 2025 /PRNewswire/ -- BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is serving up summer in the boldest, most indulgent way possible—with the return of its beloved Graham Cracker S'mores Pizookie®, a fresh lineup of seasonal brews, including BJ's Sweet Sin Chocolate Porter™, BJ's Hard Root Beer and BJ's Co-Hoperate Hazy Pils™, and the new All-American Smash Burger—perfect pairings for long summer days and starry nights.

The Graham Cracker S'mores Pizookie® is more than a dessert—it's a full on summer vibe. Inspired by the nostalgic flavors of the classic campfire treat, this limited-time Pizookie® features a warm, gooey Ghirardelli® chocolate cookie base, topped with golden graham cracker crumbles, toasted marshmallows and two generous scoops of rich vanilla bean ice cream. Originally spun off from the cult-favorite Peanut Butter S'mores Pizookie®, this version ditches the peanut butter and adds in a twist that screams summer nights around a campfire.

Want s'more? This crave-worthy dessert returns just in time to accompany a lineup of seasonal brews and a new smash burger that are guaranteed to have you feeling the summer lovin':

  • BJ's Hard Root Beer: A nostalgic yet modern take on a soda shop classic with flavors of vanilla, licorice, sassafras, wintergreen and molasses. Make it extra special by adding 2 scoops of our vanilla bean ice cream for a delicious adult root beer float!
  • BJ's Sweet Sin Chocolate Porter™: Crafted with real Ghirardelli® chocolate, just like the Graham Cracker S'mores Pizookie®, this silky, full-bodied porter is a dessert lover's dream. With notes of both dark chocolate and roasted coffee, BJ's new chocolate porter will have you wishing it was five o'clock already.
  • BJ's Co-Hoperate Hazy Pils™: A hybrid brew that blends the crisp refreshment of a pilsner with the soft, juicy hops of a hazy. This global collaboration with Germany's König Brewery lets you take a transatlantic trip without the jet lag.
  • All-American Smash Burger: Nothing says summer quite like BJ's new All-American Smash Burger, a backyard cookout classic elevated to perfection. Featuring two perfectly smashed and seared beef patties topped with melty American cheese and BJ's signature sauce, all nestled in a premium parker house bun, this mouthwatering creation delivers the perfect blend of crispy edges and juicy center that'll transport you to a summertime BBQ. Available Monday through Friday as part of BJ's $13 Pizookie® Meal Deal, complete with crispy fries and a personal Pizookie® for the ultimate indulgence.

"Summer is the time for making unforgettable memories with friends and loved ones—whether you're clinking glasses over a refreshing, ice-cold brew or sharing stories around a campfire with an iconic s'more. So, we're making it easy to savor the summer vibes with an all-new Pizookie® and an assortment of craft beers and hard root beer," said Heidi Rogers, Senior Vice President of Marketing at BJ's Restaurants, Inc. "Unlike other chains that outsource their beer production, BJ's owns every step of the process, brewing in-house from grain to glass. This approach is central to our brewing philosophy and allows us to keep pushing the boundaries with artisanal offerings like the BJ's Sweet Sin Chocolate Porter™, unique collaborations like our new Co-Hoperate Hazy Pils™ and a refreshing Hard Root Beer—perfect for an adult take on the classic soda. Plus, with the Graham Cracker S'more Pizookie®, you can indulge in the summer's most iconic treat without striking a match."

The new Pizookie® and Co-Hoperate Hazy Pils™ are available starting June 26, while supplies last, for dine-in only at all BJ's Restaurant & Brewhouse locations. And in an exciting and rare occurrence, the new Sweet Sin Chocolate Porter™, BJ's Hard Root Beer and All-American Smash Burger will be added to the menu permanently, also starting June 26. Whether you're in it for the warm cookie, the cold beer or both, BJ's is delivering everything you want this summer: indulgence, nostalgia, innovation and flavor that lingers like long summer days.

For more information on the Graham Cracker S'mores Pizookie®, Sweet Sin Chocolate Porter, Hard Root Beer, Co-Hoperate Hazy Pils, or All-American Smash Burger, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook, and X.

About BJ's Restaurants, Inc. 

BJ's Restaurants, Inc. is a national casual-dining brand with brewhouse roots. Founded in 1978, BJ's owns and operates over 200 restaurants across 31 states, combining high-quality ingredients, bold flavors, sincere service, moderate prices and a fresh atmosphere. The brand's chef-crafted menu offers something for everyone, from its signature deep-dish pizzas and slow-roasted wings to its often imitated, but never replicated world-famous Pizookie® dessert. As the most decorated restaurant-brewery in the country and winner of the 2025 Vibe Vista Award for Best Beer Program and 2024 Best Overall Beverage, BJ's has been a pioneer in craft brewing since 1996, serving award-winning proprietary handcrafted beers brewed at operations in four states and by independent third-party craft brewers. All BJ's locations offer dine-in, take-out, delivery and large party catering, providing guests with multiple ways to enjoy the BJ's experience. Whether you're gathering with family for dinner, catching the game with friends, or celebrating life's special moments, BJ's creates the perfect backdrop for connection and community. To learn more, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.

Contact
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SOURCE BJ’s Restaurants, Inc.

FAQ

What new items did BJ's Restaurants (BJRI) announce for summer 2025?

BJ's announced the return of Graham Cracker S'mores Pizookie®, three new brews (Sweet Sin Chocolate Porter™, Hard Root Beer, Co-Hoperate Hazy Pils™), and the All-American Smash Burger.

Which of BJRI's new summer 2025 menu items will be permanent?

The Sweet Sin Chocolate Porter™, Hard Root Beer, and All-American Smash Burger will become permanent menu additions starting June 26, 2025.

What is included in BJ's Restaurants' $13 Pizookie® Meal Deal?

The $13 Pizookie® Meal Deal includes the All-American Smash Burger, crispy fries, and a personal Pizookie®, available Monday through Friday.

How is BJ's Restaurants' brewing process different from other chains?

Unlike other chains that outsource beer production, BJ's owns their entire brewing process in-house, controlling production from grain to glass.

When will BJ's Graham Cracker S'mores Pizookie® be available?

The Graham Cracker S'mores Pizookie® will be available starting June 26, 2025, for dine-in only while supplies last.
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