IT'S PIZOOKIE® SEASON AT BJ's RESTAURANT & BREWHOUSE® WITH THE RETURN OF THE PIZOOKIE PASS™ AND THE DEBUT OF THE FIRST-EVER SPOOKY PIZOOKIE®
- Potential increase in sales and customer loyalty with the reintroduction of the Pizookie Pass™ and the launch of the Spooky Pizookie®
- Limited availability of only 12,000 passes may lead to high demand and potential disappointment for customers who are unable to purchase the pass.
The Limited-Time Pizookie Pass™ Is Back for Just
The Pizookie® fanbase is enthusiastic, loyal and knows there are 100 million reasons to celebrate the world-famous indulgence all season long. The first reason is the return of the Pizookie Pass™! Only 12,000 Pizookie Passes will be made available for just
The Spooky Pizookie® is available beginning September 28 and made of a darker-than-night Cookies 'N' Cream cookie topped with Oreo® crumbs and ghoulish Halloween sprinkles. It is a creative, colorful and downright spooktacular version of the classic Pizookie®, stacked high with rich, orange-tinted Vanilla Bean I-Scream and served with a mini cauldron of transforming crack-able chocolate topping.
"There are more than 100 million reasons to celebrate every occasion with a Pizookie®, and this fall we're making it easier than ever to enjoy our world-famous dessert," said Heidi Rogers, Senior Vice President of Marketing at BJ's Restaurants, Inc. "From the return of our Pizookie Pass™ to a scary good Spooky Pizookie®, we're excited to offer two more reasons to enjoy the crave-worthy dessert!"
For more information on the Pizookie Pass™, or to purchase, please visit bjsrestaurants.com.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. A winner of the 2023 Vibe Vista Award in the Best Spirits Program category and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 30 states. All restaurants offer dine-in, take-out, delivery and large party catering. For more BJ's information, visit bjsrestaurants.com.
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SOURCE BJ’s Restaurants, Inc.
