El Pollo Loco Is Celebrating “12 Days of Pollo” with Delicious Deals
Rhea-AI Summary
El Pollo Loco (NASDAQ: LOCO) is bringing back its fourth annual “12 Days of Pollo” promotion, offering a new daily deal for Loco Rewards members from December 1–12, 2025. Deals include BOGO burritos and quesadillas, family meals, percent-off offers, bonus rewards points, and meal discounts. Same-day sign-ups are eligible for that day’s offer. On Giving Tuesday (Dec 2), the company will donate $2 per $10 Classic Tostada Combo redeemed, up to $15,000, to No Kid Hungry. The campaign also features social-media surprises and a holiday character called the “Chicken in the Kitchen.” Full terms and rewards details are available at ElPolloLoco.com.
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News Market Reaction – LOCO
On the day this news was published, LOCO gained 1.77%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers showed mixed moves, with JACK up 0.8% and NATH up 0.96% while RICK fell 3.17% and PTLO declined 0.84%, suggesting company-specific drivers for LOCO’s action.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 26 | Holiday promotion | Positive | +1.8% | Return of 12 Days of Pollo deals for rewards members with charity tie-in. |
| Oct 30 | Quarterly earnings | Positive | -4.7% | Q3 2025 revenue and earnings growth with slightly negative comps. |
| Oct 16 | Earnings call notice | Neutral | -2.3% | Announcement of date and time for Q3 2025 earnings call. |
| Oct 14 | Growth milestone | Positive | -1.5% | Opening of 500th U.S. restaurant and highlight of expansion pipeline. |
| Sep 30 | Product launch | Positive | -0.8% | Launch of Double Chicken Burrito Bowls and Fam Feast value meal. |
Promotional and growth news has often been followed by negative or muted price reactions, while the current 12 Days of Pollo promotion coincided with a modestly positive move.
This announcement continues El Pollo Loco’s focus on promotions and customer engagement, following the prior 12 Days of Pollo news on Nov 26, 2025 that saw a +1.77% move. Recent quarters showed revenue of $121.5M and net income of $7.4M, with mixed market reactions to earnings and store expansion milestones like the 500th U.S. restaurant. The new holiday deals and charitable tie-in fit the pattern of value-focused marketing layered on top of steady, incremental financial progress.
Market Pulse Summary
This announcement highlights El Pollo Loco’s continued use of value-driven promotions and loyalty rewards through its 12 Days of Pollo campaign, offering daily deals and a charitable tie-in of $2 per combo redeemed up to $15,000. In context of recent product launches and expansion to a 500th U.S. restaurant, it reinforces a strategy of traffic and brand engagement. Investors may watch future earnings to see how such discounts affect revenue, margins, and comparable sales trends.
Key Terms
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AI-generated analysis. Not financial advice.
BOGO burritos, family meal deals and more bring tidings of comfort food and fire-grilled joy
COSTA MESA, Calif., Nov. 26, 2025 (GLOBE NEWSWIRE) -- This holiday season, El Pollo Loco is bringing back their wildly popular “12 Days of Pollo”* celebration! Loco Rewards members can unlock a new holiday deal every day from December 1 through December 12 as El Pollo Loco kicks off the fourth annual 12 Days of Pollo. The nation’s leading fire-grilled chicken restaurant begins its seasonal promotion with daily deals that range from savory burritos and quesadillas to their famous chicken meals.
“Our ‘12 Days of Pollo’ is a beloved annual tradition for our Loco Rewards Members, and this year we’ve added a few special surprises to provide even more value to our fans,” said Jill Adams, Chief Marketing Officer at El Pollo Loco. “This initiative is more than just a way to celebrate the season – it’s our way of giving back to our loyal guests with flavorful meals that fuel holiday festivities and bring families and friends together. That’s the true spirit of the holidays.”
These limited time offers are exclusive to Loco Rewards Members as a “thank you” for being loyal customers and fans. And if you’re not a member, don’t worry! Same day sign-ups are eligible to receive that day’s offer, because there’s no time like the present to give yourself the gift of fire-grilled chicken and flavorful food.
El Pollo Loco’s “12 Days of Pollo” promotion kicks off on December 1 with the following daily deals and specials for Loco Rewards members:
- Dec. 1 – BOGO Fire-Grilled Chicken Burrito
- Dec. 2 –
$10 Classic Tostada Combo - Dec. 3 –
20% Off a Purchase - Dec. 4 –
$8 3-piece Leg and Thigh meal - Dec. 5 –
$5 off$20 or$10 off$30 - Dec. 6 –
$25 12-piece Leg and Thigh Family Meal - Dec. 7 – Free Caramel Flan or 2 Churros with
$15 Purchase - Dec. 8 –
$9 Double Chicken Burrito Bowl - Dec. 9 – +2500 Bonus Points on all Orders
- Dec. 10 –
$20 8-piece Leg and Thigh Family Meal - Dec. 11 –
$10 Double Chicken Tostada - Dec. 12 – BOGO Quesadilla
El Pollo Loco has added a charitable component to the campaign this year. On Giving Tuesday (12/2), for every
Additionally, fans can follow along on social media for daily surprises and giveaways, as El Pollo Loco introduces a new holiday character — the mischievous “Chicken in the Kitchen,” who will reveal daily deals in fun and unexpected ways.**
For more information on the El Pollo Loco rewards program, visit ElPolloLoco.com.
*Full program terms & conditions can be found here.
**Refer to @ElPolloLoco Instagram post for details on terms & conditions.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Named by USA Today 10 Best Reader’s Choice Awards as a “Best Restaurant for Quick, Healthy Food” two years in a row, our menu features innovative meals with Mexican-inspired flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since opening our first U.S. restaurant in 1980, El Pollo Loco has expanded to more than 500 company-owned and franchised restaurants across Arizona, California, Colorado, Louisiana, Nevada, Texas, and Utah, with additional locations in development. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
About El Pollo Loco Foundation
Founded in 2004, the EL Pollo Loco Foundation is a 501(c)(3) public charity that aims to make it possible for every youth to thrive, succeed and dream without limits.
CONTACT:
DeVries Global
media@elpolloloco.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fb490ddf-1664-4bab-b96e-c73de5f4992a
FAQ
What are the dates for El Pollo Loco's 12 Days of Pollo promotion (LOCO)?
Which daily deals will El Pollo Loco (LOCO) offer during the 12 Days of Pollo?
How can I get the 12 Days of Pollo deal if I'm not a Loco Rewards member?
What charity donation did El Pollo Loco (LOCO) commit to for Giving Tuesday?
Will El Pollo Loco (LOCO) provide bonus rewards points during the promotion?
Where can investors find more details about El Pollo Loco’s (LOCO) 12 Days of Pollo terms and timing?
