Booking.com and Etraveli Group Extend Strategic Partnership

Rhea-AI Summary

Booking Holdings (NASDAQ: BKNG) has announced an eight-year extension of its strategic partnership with Etraveli Group, originally established in 2019. The extended collaboration aims to enhance Booking.com's global flights offering, which is currently operational in 57 countries. This partnership renewal focuses on delivering a more seamless, scalable flight booking experience for travelers worldwide. The agreement leverages Etraveli Group's flight expertise and advanced technology to improve the overall travel booking experience, emphasizing ease, choice, and value for customers. Both companies' CEOs, Glenn Fogel of Booking Holdings and Mathias Hedlund of Etraveli Group, expressed enthusiasm about the continued collaboration and its potential to enhance the flight booking experience.

Positive

• Extension of successful partnership for 8 more years demonstrates long-term strategic commitment
• Booking.com's flight offering currently reaches 57 countries, showing significant market presence
• Partnership aims to enhance and scale global flight booking capabilities
• Access to Etraveli's flight expertise and advanced technology

Negative

• None.

News Market Reaction

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-0.08% News Effect

On the day this news was published, BKNG declined 0.08%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

NORWALK, Conn., June 12, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced an eight-year extension of Booking.com's existing and long-standing commercial partnership with Etraveli Group, building on a successful collaboration first established in 2019. This renewed commitment will further strengthen and accelerate Booking.com's efforts to build a seamless, scalable global flights offering, which is live in 57 countries today, and reflects both companies' ambition to deliver more ease, choice, and value to travelers and partners worldwide.

"We're pleased to extend our long-standing partnership with Etraveli Group, a trusted collaborator as we continue to enhance how people discover and book flights around the world," said Glenn Fogel, Chief Executive Officer, Booking Holdings. "This next chapter will help us go further and faster in delivering the intuitive, flexible travel experience today's travelers expect."

"We're excited to build on our collaboration with Booking.com, a partnership rooted in shared values, mutual benefit, and a commitment to innovation," said Mathias Hedlund, Chief Executive Officer, Etraveli Group. "Together, we'll continue to bring our deep flight expertise and advanced technology to further refine the flight booking experience and help shape a smoother, more rewarding travel experience for customers."

Source: Booking Holdings
#BKNG_Corporate

About Booking Holdings
Booking Holdings (NASDAQ: BKNG) is the world's leading provider of online travel and related services, provided to consumers and local partners in more than 220 countries and territories through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK and OpenTable. The mission of Booking Holdings is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow us on X @BookingHoldings.

About Etraveli Group
Etraveli Group (ETG), headquartered in Sweden, is a global technology provider for Flights focused on offering the best possible flight content delivered through flexible tech solutions, to the consumer and any company facing the consumer. Through consumer brands like Gotogate, Mytrip, Flightnetwork and through global partnerships with the likes of Google Flights, Skyscanner, KAYAK, Booking.com and others ETG provides search, book and fulfillment services of Flights and related products. The Group also operates the airline integration company TripStack and metasearch engine Flightmate (Flygresor.se). ETG has around 3100 employees with offices and development centers in Sweden, Greece, Poland, UK, Canada, India and Uruguay. For more information, visit: www.etraveligroup.com

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SOURCE Booking Holdings

FAQ

What is the duration of Booking Holdings' (BKNG) extended partnership with Etraveli Group?

Booking Holdings has extended its partnership with Etraveli Group for eight years, building on their collaboration that began in 2019.

How many countries is Booking.com's flight offering currently available in?

Booking.com's flight offering is currently live in 57 countries.

What are the main benefits of BKNG's partnership with Etraveli Group?

The partnership provides access to Etraveli's flight expertise and advanced technology, aiming to deliver a more seamless, scalable flight booking experience with enhanced ease, choice, and value for travelers.

When did Booking.com's original partnership with Etraveli Group begin?

The original partnership between Booking.com and Etraveli Group was first established in 2019.

Who are the CEOs involved in the BKNG-Etraveli partnership extension?

Glenn Fogel is the CEO of Booking Holdings, and Mathias Hedlund is the CEO of Etraveli Group.