OpenTable Launches Gen-AI Powered Concierge to Arm Diners with Instant Insights for its 60,000+ Global Restaurants
OpenTable, part of Booking Holdings (NASDAQ:BKNG), has launched 'Concierge,' a groundbreaking generative AI-powered assistant integrated across its network of 60,000+ global restaurants. The new feature aims to streamline the dining discovery and booking process by providing instant restaurant insights.
According to OpenTable's consumer research, 54% of Americans spend approximately 21 minutes researching restaurants before booking, while 27% abandon bookings due to difficulty finding information online. The AI assistant addresses common inquiries about opening hours (46%), menu items (39%), and addresses (22%).
The technology leverages OpenTable's restaurant data combined with Perplexity and OpenAI APIs, marking a significant expansion of the company's AI initiatives, including partnerships with Microsoft Copilot, Amazon Alexa+, Slang AI, and PolyAI.
OpenTable, parte di Booking Holdings (NASDAQ:BKNG), ha lanciato 'Concierge', un assistente innovativo basato sull'intelligenza artificiale generativa, integrato nella sua rete di oltre 60.000 ristoranti in tutto il mondo. Questa nuova funzionalità mira a semplificare la scoperta e la prenotazione dei ristoranti offrendo informazioni immediate.
Secondo una ricerca di OpenTable, il 54% degli americani dedica circa 21 minuti a cercare informazioni sui ristoranti prima di prenotare, mentre il 27% rinuncia alla prenotazione a causa della difficoltà nel reperire dati online. L'assistente AI risponde alle domande più frequenti su orari di apertura (46%), piatti del menu (39%) e indirizzi (22%).
La tecnologia sfrutta i dati dei ristoranti di OpenTable combinati con le API di Perplexity e OpenAI, rappresentando un'importante espansione delle iniziative AI dell'azienda, che includono collaborazioni con Microsoft Copilot, Amazon Alexa+, Slang AI e PolyAI.
OpenTable, parte de Booking Holdings (NASDAQ:BKNG), ha lanzado 'Concierge', un asistente innovador impulsado por inteligencia artificial generativa, integrado en su red de más de 60,000 restaurantes a nivel mundial. Esta nueva función busca facilitar el proceso de descubrimiento y reserva de restaurantes ofreciendo información inmediata.
Según la investigación de consumidores de OpenTable, el 54% de los estadounidenses dedica aproximadamente 21 minutos a investigar restaurantes antes de reservar, mientras que el 27% abandona la reserva debido a la dificultad para encontrar información en línea. El asistente de IA responde a preguntas comunes sobre horarios de apertura (46%), platos del menú (39%) y direcciones (22%).
La tecnología aprovecha los datos de restaurantes de OpenTable combinados con las API de Perplexity y OpenAI, marcando una expansión significativa de las iniciativas de IA de la empresa, que incluyen colaboraciones con Microsoft Copilot, Amazon Alexa+, Slang AI y PolyAI.
OpenTable는 Booking Holdings (NASDAQ:BKNG)의 일부로서, 전 세계 60,000개 이상의 레스토랑 네트워크에 통합된 혁신적인 생성 AI 기반 어시스턴트 'Concierge'를 출시했습니다. 이 새로운 기능은 즉각적인 레스토랑 정보를 제공하여 식당 탐색 및 예약 과정을 간소화하는 것을 목표로 합니다.
OpenTable의 소비자 조사에 따르면, 미국인의 54%가 예약 전에 약 21분 동안 레스토랑을 조사하며, 27%는 온라인에서 정보를 찾기 어려워 예약을 포기한다고 합니다. AI 어시스턴트는 영업 시간(46%), 메뉴 항목(39%), 주소(22%)에 관한 일반적인 문의를 해결합니다.
이 기술은 OpenTable의 레스토랑 데이터와 Perplexity 및 OpenAI API를 결합하여 회사의 AI 이니셔티브를 크게 확장했으며, Microsoft Copilot, Amazon Alexa+, Slang AI, PolyAI와의 파트너십도 포함합니다.
OpenTable, filiale de Booking Holdings (NASDAQ:BKNG), a lancé 'Concierge', un assistant révolutionnaire propulsé par une intelligence artificielle générative, intégré à son réseau de plus de 60 000 restaurants dans le monde. Cette nouvelle fonctionnalité vise à simplifier la découverte et la réservation de restaurants en fournissant des informations instantanées.
Selon une étude consommateur d'OpenTable, 54 % des Américains passent environ 21 minutes à rechercher des restaurants avant de réserver, tandis que 27 % abandonnent leur réservation faute d'informations en ligne. L'assistant IA répond aux questions courantes sur les horaires d'ouverture (46 %), les plats du menu (39 %) et les adresses (22 %).
La technologie exploite les données des restaurants d'OpenTable combinées aux API de Perplexity et OpenAI, marquant une expansion significative des initiatives IA de l'entreprise, incluant des partenariats avec Microsoft Copilot, Amazon Alexa+, Slang AI et PolyAI.
OpenTable, Teil von Booking Holdings (NASDAQ:BKNG), hat 'Concierge' vorgestellt, einen bahnbrechenden generativen KI-gestützten Assistenten, der in sein Netzwerk von über 60.000 Restaurants weltweit integriert ist. Die neue Funktion soll den Prozess der Restaurantentdeckung und -buchung durch sofortige Einblicke in Restaurants vereinfachen.
Laut OpenTables Verbraucherforschung verbringen 54 % der Amerikaner etwa 21 Minuten mit der Recherche von Restaurants vor einer Buchung, während 27 % die Buchung abbrechen, weil sie online keine Informationen finden. Der KI-Assistent beantwortet häufige Fragen zu Öffnungszeiten (46 %), Menüangeboten (39 %) und Adressen (22 %).
Die Technologie nutzt OpenTables Restaurantdaten in Kombination mit den APIs von Perplexity und OpenAI und markiert eine bedeutende Erweiterung der KI-Initiativen des Unternehmens, zu denen auch Partnerschaften mit Microsoft Copilot, Amazon Alexa+, Slang AI und PolyAI gehören.
- Integration of AI technology could increase booking conversion rates by addressing the 27% of users who abandon bookings due to information barriers
- Partnership with major tech companies (OpenAI, Microsoft, Amazon) strengthens competitive position
- Potential for operational efficiency improvements through 24/7 AI-powered customer service
- Addresses verified customer pain points with 54% of Americans spending 21 minutes on restaurant research
- Success depends on accuracy and reliability of AI responses
- Implementation across 60,000+ restaurants may face technical challenges and adoption hurdles
Insights
OpenTable's new AI Concierge could boost conversion rates and strengthen BKNG's competitive position in restaurant tech.
OpenTable's launch of the AI-powered Concierge feature represents a strategic enhancement to its restaurant platform, addressing a critical friction point in the dining reservation process. By integrating generative AI directly into restaurant profiles, OpenTable is tackling a documented pain point - the 21 minutes average research time that 54% of Americans spend before booking a restaurant.
The business rationale is compelling from a conversion optimization perspective. The release cites that 27% of Americans abandon potential bookings due to information discovery challenges, representing direct revenue leakage for restaurants and consequently for OpenTable's business model. By reducing these abandoned journeys, Concierge could meaningfully increase conversion rates on the platform.
The technology stack reveals OpenTable's pragmatic approach to AI integration, leveraging both proprietary restaurant data and partnering with leading AI providers including Perplexity and OpenAI. This hybrid strategy allows them to build competitive advantage through their unique restaurant data while utilizing cutting-edge large language models for natural language understanding.
From a competitive standpoint, this feature reinforces Booking Holdings' position in the restaurant technology space. The expanded AI roadmap including voice integrations with Slang AI and PolyAI, plus partnerships with major platforms like Microsoft Copilot and Amazon Alexa+, demonstrates a sophisticated multi-channel AI strategy that creates meaningful differentiation against competitors like Yelp, Google, and food delivery platforms that also offer reservation capabilities.
New Feature Powers Dining Discovery, Bringing Restaurant Research Into the Booking Process
From helping diners figure out how to get to a restaurant, to suggesting what to order and offering a sense of what to expect from the overall experience – including guidance for dietary preferences or restrictions – Concierge works like a helpful, in-the-know friend who's done all the homework. The assistant is embedded within each restaurant profile, and in the future, will be able to book reservations on behalf of a diner.
Concierge helps solve a real need for diners and restaurants alike. With just a few prompts, diners can move from uncertainty to confident decision-making, which for restaurants could mean a better chance of capturing the booking. According to new consumer research conducted by OpenTable:1
54% of Americans research a restaurant before booking, and those that do spend around 21 minutes doing so. That's lost time in their days they can't get back.27% of Americans have decided to not book a restaurant because finding the right information online was too difficult, while17% decided not to book because they couldn't find the details they needed and didn't want to call the restaurant. That's revenue lost to the restaurant.- Diners look to contact restaurants for more information on opening hours (
46% ), to know more about menu items (39% ) and to find out the address (22% ). Answering these questions easily via Concierge, in the same place where booking happens, frees up time for both diners and restaurants.
"Today's diners are extremely savvy, and oftentimes they want to know exactly what to order and whether specific needs can be met before they ever step through the door. Concierge makes that effortless." said Sagar Mehta, CTO of OpenTable. "For restaurants, this may help turn browsers into bookers and alleviate the amount of time spent fielding questions that diners can now answer on their own."
Concierge is powered by OpenTable's comprehensive restaurant data from menus, reviews and descriptions, plus Perplexity and OpenAI APIs. For more information and to see a demo, visit OpenTable's blog.
The launch of Concierge underscores OpenTable's deepened commitment to AI-powered innovation through strategic partnerships, integrations, and proprietary tools. These include integrations and collaborations with OpenAI for its Operator research preview, Microsoft's Copilot, Amazon's Alexa+ and Perplexity to help diners discover restaurants through natural language prompts and confidently make reservations. To help restaurants answer every diner call 24/7, OpenTable partners with leading voice AI platforms Slang AI and PolyAI, and deploys autonomous agents via Salesforce Agentforce to enhance customer service for both restaurants and diners.
"For restaurants, OpenTable's commitment to AI can help fill seats and drive meaningful efficiencies for routine tasks; for diners, AI meets them where they are, whether researching or booking, and making the overall experience much more frictionless," Mehta concludes.
For more information, see OpenTable's Integrations Page.
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1Survey Methodology
An online survey was conducted by PureSpectrum among 1,500 US consumers. Minimum quotas have been applied to major cities. Fieldwork took place between May 12 - May 16, 2025. Data has been collected adhering to MRS (Market Research Society) and ESOMAR guidelines to ensure ethical and accurate data collection.
About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.8 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
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SOURCE OpenTable, Inc.
FAQ
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