OpenTable Launches New Media Network, Connecting Brands with Millions of Global Diners

OpenTable (BKNG) launched OpenTable Media on Feb. 24, 2026, a paid media product enabling brands to buy advertising and create custom partnerships across the reservations platform.

Rhea-AI Summary

OpenTable (BKNG) launched OpenTable Media on Feb. 24, 2026, a paid media product enabling brands to buy advertising and create custom partnerships across the reservations platform.

OpenTable Media uses first‑party reservation data for targeted campaigns, offers on‑site ads, email marketing, pop‑ups and bookable experiential activations; pilot partners include Diageo, Ghirardelli and Cobra Beer.

Argus Feb 24 session

+5.11% close to close Open Argus

Details

News Market Reaction – BKNG

On Feb 24, the day this news came out, BKNG closed 5.11% above the previous close.

Data tracked by StockTitan Argus for the Feb 24 session.

Historical Context

5 past events · Latest: Feb 17

5 events

1. Feb 17

   Earnings timing update

   24h Move

   -0.0%

   Notice of upcoming Q4 and full-year 2025 results and conference call.

2. Feb 11

   Marketing partnership

   24h Move

   +0.7%

   Booking.com named Official Travel Partner for Route 66 Centennial promotions.

3. Feb 03

   Leadership change

   24h Move

   -9.3%

   KAYAK CEO transition and focus on AI and product strategy under new leadership.

4. Jan 28

   Product launch

   24h Move

   -1.3%

   KAYAK for Business launched Events feature to manage large corporate travel groups.

5. Jan 27

   Consumer trends study

   24h Move

   +0.9%

   OpenTable research on evolving Valentine’s Day dining behavior highlighting demand trends.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

first-party data, retargeting

2 terms

first-party data technical

"Using first-party data and organic audiences from the reservations platform"

First-party data is information a company collects directly from its own customers and users through interactions like purchases, website visits, app usage, subscriptions, or surveys. For investors it matters because this data is exclusive, typically more accurate and cost-effective than third-party sources, and helps the company target customers, predict sales, improve products, and comply with privacy rules — like a store’s loyalty list versus a bought mailing list.

retargeting technical

"helps brands power precise targeting and retargeting across a variety of channels"

Retargeting is an online advertising method that shows ads to people who have already visited a company’s website or used its app, aiming to bring them back to complete a purchase or take another action. For investors, it matters because effective retargeting can raise sales and customer retention without much extra cost — like a polite reminder note nudging a shopper back to finish checking out — which can improve revenue growth and marketing efficiency.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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OpenTable Media provides custom advertising and brand partnership solutions on the platform for the first time

SAN FRANCISCO, Feb. 24, 2026 /PRNewswire/ -- OpenTable, a global leader in restaurant tech, today announced the launch of its new media solution, OpenTable Media, unlocking paid partnerships and advertising on the platform. The new offering positions OpenTable as a valuable, full-service media partner for a wide range of brands looking to reach consumers through differentiated channels and experiences.

OpenTable Media enables brands to build customized campaigns across multiple touch points in the diner journey, from discovery to booking, helping them reach new audiences, leverage strategic distribution channels, and better understand customer behavior.

"We built OpenTable Media based on feedback from leading brands: how to genuinely connect with people who are already thinking about dining out," said Robin Chiang, Chief Growth Officer at OpenTable. "From our initial pilot, we've already seen great success for our brand partners and added value for both diners and restaurants. As we continue to onboard new partners leveraging our reach, we see this as a strong, sustainable growth area for OpenTable."

Campaigns are tailored to a brand's objectives and can be adapted to various marketing goals, from raising brand awareness to driving product launches. Using first-party data and organic audiences from the reservations platform, OpenTable Media helps brands power precise targeting and retargeting across a variety of channels. For diners, the campaigns become part of a personalized experience, providing information on relevant events and experiences that are aligned with their interests. Many brand-forward experiential activations in the pilots have sold out within minutes.

OpenTable Media offers a wide range of advertising solutions from limited on-site ads and email marketing to custom branded partnerships featuring pop-ups and immersive, bookable experiences. Pilot partners have included Diageo, Ghirardelli, and Cobra Beer.

To learn more about OpenTable Media, visit: https://www.opentable.com/restaurant-solutions/media-partnerships/

About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), helps more than 60,000 restaurants worldwide fill 1.9 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

View original content to download multimedia:https://www.prnewswire.com/news-releases/opentable-launches-new-media-network-connecting-brands-with-millions-of-global-diners-302695087.html

SOURCE OpenTable, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is OpenTable Media and why does the Feb. 24, 2026 launch matter for BKNG investors?

OpenTable Media is a new paid advertising and brand‑partnership platform on OpenTable, launched Feb. 24, 2026. According to OpenTable, it monetizes reservation intent with first‑party data to create targeted campaigns, potentially opening a recurring revenue channel for the platform.

Which brands participated in OpenTable Media pilots mentioned in the Feb. 24, 2026 announcement?

Pilot partners named include Diageo, Ghirardelli and Cobra Beer. According to OpenTable, these pilots tested experiential activations and on‑platform advertising that reportedly sold out quickly.

How does OpenTable Media target diners using OpenTable data for BKNG advertisers?

OpenTable Media uses first‑party reservation and organic audience data to enable precise targeting and retargeting. According to OpenTable, campaigns map to diner journeys from discovery to booking to deliver personalized offers and event information.

What advertising formats does OpenTable Media offer for brands on the OpenTable platform?

OpenTable Media offers limited on‑site ads, email marketing, custom branded partnerships, pop‑ups and bookable immersive experiences. According to OpenTable, formats are tailored to brand objectives from awareness to product launches.

How can advertisers start using OpenTable Media and where can BKNG stakeholders find more information?

Advertisers can inquire through OpenTable’s restaurant solutions media partnerships page to start onboarding. According to OpenTable, interested brands can visit the company’s media partnerships webpage for program details and contact options.