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Booking Holdings (NASDAQ: BKNG) CEO sells 452 shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. CEO and President Glenn D. Fogel reported open-market sales of common stock. On February 17, 2026, he sold 452 shares of Booking common stock in multiple transactions at weighted average prices generally ranging from about $4,135 to $4,166 per share.

The sales were made pursuant to a Rule 10b5-1(c) trading plan adopted on December 9, 2024, which allows pre-arranged trades. Following these transactions, Fogel directly owned 18,543 shares of Booking common stock. The report is the second of two Form 4s covering his trades on that date.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fogel Glenn D

(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE

(Street)
NORWALK CT 06854

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO AND PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
02/17/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1)(2) 02/17/2026(3) S 45 D $4,135.9113 18,950 D
Common Stock(1) 02/17/2026 S 18 D $4,136.57 18,932 D
Common Stock(1)(4) 02/17/2026 S 20 D $4,139.57 18,912 D
Common Stock(1)(5) 02/17/2026 S 40 D $4,140.1475 18,872 D
Common Stock(1)(6) 02/17/2026 S 30 D $4,141.81 18,842 D
Common Stock(1) 02/17/2026 S 10 D $4,143.74 18,832 D
Common Stock(1)(7) 02/17/2026 S 19 D $4,148.5726 18,813 D
Common Stock(1)(8) 02/17/2026 S 50 D $4,150.646 18,763 D
Common Stock(1)(9) 02/17/2026 S 50 D $4,152.084 18,713 D
Common Stock(1) 02/17/2026 S 10 D $4,153.28 18,703 D
Common Stock(1)(10) 02/17/2026 S 30 D $4,154.6867 18,673 D
Common Stock(1)(11) 02/17/2026 S 20 D $4,156.515 18,653 D
Common Stock(1)(12) 02/17/2026 S 20 D $4,158.005 18,633 D
Common Stock(1)(13) 02/17/2026 S 30 D $4,160.4533 18,603 D
Common Stock(1)(14) 02/17/2026 S 10 D $4,161.546 18,593 D
Common Stock(1)(15) 02/17/2026 S 40 D $4,162.8875 18,553 D
Common Stock(1) 02/17/2026 S 10 D $4,165.72 18,543 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,135.53 - $4,136.51. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
3. The report is the second of two Form 4s filed to report Mr. Fogel's transactions on February 17, 2026.
4. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,139.10 - $4,140.04. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,140.13 - $4,140.20. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,141.47 - $4,142.11. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
7. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,148.35 - $4,148.82. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
8. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,150.22 - $4,150.83. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
9. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,151.79 - $4,152.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
10. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,154.52 - $4,154.96. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
11. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,156.12 - $4,156.91. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
12. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,157.82 - $4,158.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
13. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,160.15 - $4,160.61. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
14. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,161.53 - $4,161.69. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
15. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,162.83 - $4,162.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact 02/18/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Booking Holdings (BKNG) CEO Glenn D. Fogel report?

Glenn D. Fogel, CEO and President of Booking Holdings, reported multiple open-market sales of the company’s common stock on February 17, 2026, totaling 452 shares, as disclosed in a Form 4 insider trading report filed with regulators.

How many Booking Holdings (BKNG) shares did Glenn Fogel sell on February 17, 2026?

Glenn Fogel sold a total of 452 shares of Booking Holdings common stock on February 17, 2026. These sales were reported as a series of individual transactions, each with its own share amount and price, in his Form 4 insider filing.

At what prices were the Booking Holdings (BKNG) CEO’s shares sold?

The reported Booking Holdings share sales occurred at weighted average prices around the low $4,100s per share. Footnotes state price ranges such as $4,135.53–$4,136.51 and up to $4,162.83–$4,162.98 for different transaction groups on February 17, 2026.

How many Booking Holdings (BKNG) shares does Glenn Fogel own after these sales?

After the February 17, 2026 transactions, Glenn Fogel directly owned 18,543 shares of Booking Holdings common stock. This post-transaction holding figure is reported in the Form 4 and reflects his remaining direct ownership following the series of open-market sales.

Were Glenn Fogel’s Booking Holdings (BKNG) share sales under a 10b5-1 trading plan?

Yes. A footnote explains the sales were executed under a Rule 10b5-1(c) trading plan adopted on December 9, 2024. Such plans allow insiders to pre-schedule trades, providing a structured framework for selling shares over time.

Is this the only Form 4 covering Glenn Fogel’s February 17, 2026 Booking trades?

No. A footnote specifies this filing is the second of two Form 4 reports covering Glenn Fogel’s transactions on February 17, 2026. Together, the two filings detail the full set of trades executed that day.
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