Global Manufacturer Launches HawkSearch to Power Product Discovery
Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) announced that a global manufacturer of life safety equipment and training for first responders has implemented HawkSearch to enhance their digital customer experience. The manufacturer, using Salesforce Commerce Cloud, is leveraging HawkSearch's advanced search and merchandising capabilities to improve product discovery across their catalog.
The implementation includes tools for product promotion, out-of-stock management, and search result optimization. The platform's Instant Engage feature showcases trending items during search interactions, while enhanced product category landing pages deliver relevant results. These improvements are designed to boost website performance, increase traffic, and drive higher conversion rates.
Positive
- New client acquisition in the first responder safety equipment sector
- Integration with major e-commerce platform (Salesforce Commerce Cloud)
- Implementation of advanced features aimed at increasing conversion rates
Negative
- None.
News Market Reaction – BLIN
On the day this news was published, BLIN gained 2.26%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-Powered Search Enhances Customer Engagement and Drives Conversions
WOBURN, MA / ACCESS Newswire / January 29, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a prominent global manufacturer of life safety equipment and training for first responders and law enforcement has successfully implemented HawkSearch to elevate their digital customer experience.
The global leader, leveraging Salesforce Commerce Cloud, is utilizing the platform's advanced search and merchandising capabilities to improve the search experience across their product catalog. This integration includes sophisticated tools for promoting specific products, managing out-of-stock items, and refining search result rankings. The Instant Engage feature displays trending items and content as users interact with the search bar, while enhanced product category landing pages deliver highly relevant results.
These enhancements aim to boost website performance, increase traffic, and drive higher conversion rates, aligning with the company's strategic objectives.
"We are excited to support this global leader in advancing their digital experience with HawkSearch," said Ari Kahn, CEO of Bridgeline Digital. "This implementation empowers them to deliver superior customer engagement and achieve significant business outcomes."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What new features did Bridgeline Digital (BLIN) implement for the safety equipment manufacturer?
How does HawkSearch integrate with Salesforce Commerce Cloud for BLIN's new client?
What are the expected business outcomes of BLIN's HawkSearch implementation?
What specific features does BLIN's Instant Engage offer in the new implementation?
