HawkSearch Introduces GenAI Smart Facets

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) has launched Smart Facets, a new Generative AI-powered feature in HawkSearch's Smart Response product line. The technology automatically selects relevant facets in response to natural language searches, enhancing the search experience by integrating with Concept Search.

Smart Facets allows users to make complex queries using natural language, such as specific product specifications including size, color, and price ranges. The system then automatically applies appropriate facets to deliver precise results, eliminating the need for manual facet selection.

This addition complements HawkSearch's existing Smart Response options, including Conversational Search and Smart Summary, furthering the company's commitment to AI-powered search and personalization solutions for improving user experiences and driving revenue growth.

Positive

• Launch of new AI-powered Smart Facets feature expanding product capabilities
• Enhancement of existing Smart Response product line with advanced search functionality
• Technology improvement aimed at driving revenue growth through better user experience

Negative

• None.

WOBURN, Mass., Dec. 05, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, has launched Smart Facets, the latest feature in HawkSearch’s Smart Response product line. Powered by Generative AI, Smart Facets automatically selects relevant facets in response to natural language searches. Smart Facets adds to the current list of Smart Response options offered by HawkSearch including Conversational Search and Smart Summary.

Smart Facets transforms the search experience by seamlessly integrating with Concept Search, enabling users to ask detailed, context-rich questions. For example, a query like “Which conduit fittings are between ½ and ¾ inches in either grey or black color and cost less than $5?” is analyzed by Generative AI, which applies the appropriate facets to deliver precise, relevant results as if the user had manually selected them. This feature combines the power of Smart Response’s Generative AI capabilities with the robust facet data managed by HawkSearch customers.

“We are thrilled to bring Smart Facets to HawkSearch,” said John Murcott, EVP of Product and Strategy. “This innovation represents the future of search technology, leveraging Generative AI to simplify and enhance the user journey with effortless, tailored results.”

HawkSearch continues to lead in AI-powered search and personalization, empowering businesses to deliver exceptional user experiences while driving revenue growth.

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What is Bridgeline Digital's (BLIN) new Smart Facets feature?

Smart Facets is a Generative AI-powered feature that automatically selects relevant facets in response to natural language searches, allowing users to make complex queries and receive precise results without manual facet selection.

How does Bridgeline's (BLIN) Smart Facets integrate with existing HawkSearch features?

Smart Facets integrates with HawkSearch's Concept Search and joins existing Smart Response options including Conversational Search and Smart Summary, enhancing the overall search functionality.

What capabilities does Bridgeline's (BLIN) Smart Facets offer for product searches?

Smart Facets enables users to search using detailed, context-rich questions including specific product specifications like size, color, and price ranges, automatically applying appropriate facets to deliver precise results.