HawkSearch Named #1 in Gartner(R) 2025 Critical Capabilities for Search and Product Discovery Report in the B2B Search Use Case

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that its HawkSearch platform has achieved the #1 ranking in the 2025 Gartner® Critical Capabilities Report for the B2B Search Use Case category.

HawkSearch serves as a crucial technology partner for major B2B brands, including HP Inc., providing advanced features such as part number/SKU recognition, unit-of-measure conversions, customer-level entitlements, and AI-powered search capabilities. The platform is particularly notable for serving some of the largest electrical distributors in the U.S., operating across hundreds of localized webstores.

WOBURN, MA / ACCESS Newswire / July 3, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that HawkSearch has been ranked #1 in the 2025 Gartner® Critical Capabilities Report in the B2B Search Use Case.

HawkSearch has been identified as #1 in the 2025 Gartner® Critical Capabilities Report in the B2B Search Use Case. Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission-critical priorities.

"We believe this recognition reaffirms HawkSearch's goal of delivering precision and efficiency in digital product discovery for manufacturers, distributors, and wholesalers," said Ari Kahn, CEO of Bridgeline. "To us, the Gartner recognition highlights HawkSearch's unmatched performance in handling complex B2B search from part number/SKU recognition and unit-of-measure conversions to customer-level entitlements, targeted personalization and AI-powered search. HawkSearch solves the real-world search needs B2B companies face every day. From finding exact part numbers to handling multiple units of measure, we build intelligent solutions that simplify complex buying journeys."

HawkSearch continues to serve as a critical technology partner to major B2B brands. HP Inc. relies on HawkSearch to drive product discovery across its global eCommerce presence, enabling highly personalized customer experiences and supporting significant transactional volume. Some of the largest electrical distributors in the U.S. use HawkSearch across hundreds of localized webstores, streamlining B2B purchasing and increasing efficiency for contractors and procurement teams.

Gartner, Critical Capabilities for Search and Product Discovery, By Aditya Vasudevan, Mike Lowndes, Noam Dorros, Sandy Shen, 24 June 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What ranking did HawkSearch achieve in the Gartner 2025 Critical Capabilities Report?

HawkSearch achieved the #1 ranking in the 2025 Gartner Critical Capabilities Report specifically in the B2B Search Use Case category.

Who are the major clients using Bridgeline's HawkSearch platform?

HP Inc. uses HawkSearch for its global eCommerce presence, along with several of the largest electrical distributors in the United States who use it across hundreds of localized webstores.

What are the key features of HawkSearch for B2B companies?

HawkSearch offers part number/SKU recognition, unit-of-measure conversions, customer-level entitlements, targeted personalization, and AI-powered search capabilities.

How does HawkSearch benefit B2B companies?

HawkSearch streamlines B2B purchasing by simplifying complex buying journeys, enabling personalized customer experiences, and increasing efficiency for contractors and procurement teams.