HawkSearch Unveils AI-Powered Unified Search

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced the enhancement of HawkSearch with a new Unified Search feature that combines keyword and concept search capabilities into a single intelligent search bar. This innovation integrates precise keyword search with natural language processing to deliver more relevant results and improve customer experiences.

The development is part of Bridgeline's Agentic-AI project and collaboration with Salesforce.com's AgentForce initiative. The dual-layered approach supports various customer search behaviors by merging keyword precision with contextual understanding, aiming to reduce friction and enhance user satisfaction.

Positive

• Introduction of new AI-powered Unified Search feature enhancing product capabilities
• Strategic collaboration with Salesforce.com's AgentForce initiative
• Technology advancement combining keyword and concept search to improve user experience

Negative

• None.

WOBURN, Mass., Dec. 10, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, will enhance HawkSearch by integrating keyword and concept search into a unified, intelligent search bar which will be known as “Unified Search”. This innovation combines HawkSearch’s precise Keyword Search with the natural language processing capabilities of Concept Search, delivering faster and more relevant results to improve customer experiences and drive engagement.

Unified Search is part of Bridgeline’s Agentic-AI project, and its collaboration with Salesforce.com’s AgentForce initiative, emphasizing advanced automation and seamless integration with intelligent agents. By merging keyword precision with the contextual understanding of concept search, HawkSearch empowers users to find exactly what they need, whether searching with specific terms or broader ideas. This dual-layered approach supports diverse customer search behaviors, reducing friction and enhancing satisfaction.

“HawkSearch has always anticipated user needs, and this integration is the next step in creating smarter, more adaptive search experiences,” said John Murcott, EVP of Product and Strategy at Bridgeline. “By uniting keyword and concept search into a single interface, we’re setting a new standard for site search, and we’re excited to bring this capability to our customers.”

Bridgeline plans to roll out this new functionality as part of its continued investment in HawkSearch’s AI-driven capabilities. This initiative aligns with Bridgeline’s mission to support businesses in achieving digital transformation with scalable, intelligent tools.

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin

SVP of Marketing

Bridgeline Digital

press@bridgeline.com

FAQ

What is Bridgeline Digital's new HawkSearch Unified Search feature?

HawkSearch Unified Search is a new AI-powered feature that combines keyword and concept search into a single intelligent search bar, integrating precise keyword search with natural language processing capabilities.

How does BLIN's new Unified Search technology work?

The technology merges keyword precision with contextual understanding through a dual-layered approach, allowing users to search using both specific terms and broader concepts to find relevant results.

What partnership did Bridgeline Digital (BLIN) announce for Unified Search?

Bridgeline Digital announced that Unified Search is part of their collaboration with Salesforce.com's AgentForce initiative and their Agentic-AI project.