Industrial Distributor Launches HawkSearch to Power Advanced B2B Product Discovery

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) has announced the successful implementation of its HawkSearch solution for a leading industrial distributor through the Optimizely X-Connect connector. The integration enhances the distributor's product discovery capabilities across thousands of SKUs on their Optimizely-powered website.

The distributor, established in the mid-1800s, serves multiple industries including manufacturing, construction, metalworking, and safety. The new search functionality allows customers to search by part number, product category, or specific attributes, creating a more intuitive and faster search experience.

According to Ari Kahn, CEO of Bridgeline, this implementation demonstrates how technology can transform complex B2B search challenges into a streamlined user experience.

Positive

• Strategic partnership with established industrial distributor expands market presence
• Successful integration with Optimizely platform demonstrates technical compatibility
• Enhancement of B2B search capabilities could drive increased sales conversion

Negative

• None.

Optimizely X-Connect Integration Delivers Faster, Smarter Search Across Thousands of SKUs

WOBURN, MASSACHUSETTS / ACCESS Newswire / April 24, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced the successful launch of HawkSearch for a leading industrial distributor through the Optimizely X-Connect connector.

By integrating HawkSearch with its Optimizely-powered website, the distributor now delivers a faster, more intuitive search experience that helps users discover relevant products across thousands of SKUs. The intelligent search solution allows customers to search by part number, product category, or specific attributes-streamlining navigation and accelerating the path to purchase.

Established in the mid-1800s, the distributor has grown into a trusted supplier for multiple industries including manufacturing, construction, metalworking, and safety. This implementation of HawkSearch reaffirms the distributor's commitment to delivering exceptional customer service as they continue to evolve their digital presence to meet the expectations of today's B2B buyers.

"This launch showcases how the right technology and integration can transform complex B2B search challenges into a streamlined user experience," said Ari Kahn, CEO of Bridgeline. "We're proud to support this distributor's continued growth with HawkSearch."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What new features does HawkSearch bring to the industrial distributor's website?

HawkSearch enables searching by part number, product category, and specific attributes, providing faster and more intuitive product discovery across thousands of SKUs.

Which industries will benefit from the industrial distributor's HawkSearch implementation?

The implementation benefits manufacturing, construction, metalworking, and safety industries through improved product search capabilities.

How does the Optimizely X-Connect integration enhance BLIN's HawkSearch functionality?

The integration enables faster, smarter search across the distributor's Optimizely-powered website, streamlining navigation and accelerating the purchase process.

What impact does the HawkSearch implementation have on B2B customers?

It transforms complex B2B search challenges into a streamlined user experience, making it easier for customers to find relevant products.