Industrial Distributor Launches HawkSearch to Power Advanced B2B Product Discovery
Bridgeline Digital (NASDAQ:BLIN) has announced the successful implementation of its HawkSearch solution for a leading industrial distributor through the Optimizely X-Connect connector.
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Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) has announced the successful implementation of its HawkSearch solution for a leading industrial distributor through the Optimizely X-Connect connector. The integration enhances the distributor's product discovery capabilities across thousands of SKUs on their Optimizely-powered website.
The distributor, established in the mid-1800s, serves multiple industries including manufacturing, construction, metalworking, and safety. The new search functionality allows customers to search by part number, product category, or specific attributes, creating a more intuitive and faster search experience.
According to Ari Kahn, CEO of Bridgeline, this implementation demonstrates how technology can transform complex B2B search challenges into a streamlined user experience.
Positive
- Strategic partnership with established industrial distributor expands market presence
- Successful integration with Optimizely platform demonstrates technical compatibility
- Enhancement of B2B search capabilities could drive increased sales conversion
Negative
- None.
Details
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Optimizely X-Connect Integration Delivers Faster, Smarter Search Across Thousands of SKUs
WOBURN, MASSACHUSETTS / ACCESS Newswire / April 24, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced the successful launch of HawkSearch for a leading industrial distributor through the Optimizely X-Connect connector.
By integrating HawkSearch with its Optimizely-powered website, the distributor now delivers a faster, more intuitive search experience that helps users discover relevant products across thousands of SKUs. The intelligent search solution allows customers to search by part number, product category, or specific attributes-streamlining navigation and accelerating the path to purchase.
Established in the mid-1800s, the distributor has grown into a trusted supplier for multiple industries including manufacturing, construction, metalworking, and safety. This implementation of HawkSearch reaffirms the distributor's commitment to delivering exceptional customer service as they continue to evolve their digital presence to meet the expectations of today's B2B buyers.
"This launch showcases how the right technology and integration can transform complex B2B search challenges into a streamlined user experience," said Ari Kahn, CEO of Bridgeline. "We're proud to support this distributor's continued growth with HawkSearch."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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