Ivystone Launches HawkSearch AI to Drive Multisite eCommerce Operation

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that Ivystone, a prominent home and gift distributor, has implemented HawkSearch's Multi-Engine Management across five eCommerce websites. The integration features HawkSearch's Concept Search, Recommendations, and Merchandising capabilities to enhance product discovery and drive sales. The AI-powered Concept Search technology enables intelligent product matching based on thematic queries rather than exact keywords - for example, a search for 'cozy fall décor' would display relevant items like plaid blankets and pumpkin candles, even without these specific terms being searched. This implementation aims to improve customer experience and conversion rates through enhanced search functionality and personalization across Ivystone's digital platforms.

Positive

• Implementation of AI-driven search technology across five eCommerce sites indicating significant digital expansion
• Advanced concept search capability that improves product discovery and customer experience
• Enhanced merchandising and recommendation features for better conversion potential

Negative

• None.

AI-driven concept search and multisite merchandising accelerate product discovery and conversion

WOBURN, MA / ACCESS Newswire / June 5, 2025 / Bridgeline Digital Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that Ivystone, a leading home and gift distributor, has launched HawkSearch's Multi-Engine Management across five sites within its multisite eCommerce operation.

Ivystone has launched HawkSearch to power Concept Search, Recommendations and Merchandising across five eCommerce websites. This implementation will drive sales for the distributor by ensuring efficient, consistent management of search and personalization at scale.

With HawkSearch Concept Search, IvyStone connects customer queries to broader product themes and intent, even when specific keywords are not used. A shopper searching for "cozy fall décor" might be shown plaid throw blankets, rustic wood accents, and pumpkin-scented candles, products that align with the concept, rather than the literal term. This improves product discovery and encourages deeper browsing across the catalog.

"IvyStone's implementation reflects what leading distributors need from search and merchandising technology," said Ari Kahn, CEO of Bridgeline. "HawkSearch delivers the personalization, scalability, and control that modern eCommerce operations demand."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What is Bridgeline Digital's HawkSearch AI implementation at Ivystone?

Ivystone has implemented HawkSearch's Multi-Engine Management across five eCommerce sites, featuring Concept Search, Recommendations, and Merchandising capabilities to enhance product discovery and sales.

How does HawkSearch's Concept Search technology work for Ivystone?

HawkSearch's Concept Search connects customer queries to broader product themes and intent, showing relevant items even when specific keywords aren't used. For example, searching 'cozy fall décor' displays items like plaid blankets and pumpkin candles.

What are the benefits of HawkSearch AI for Ivystone's eCommerce operations?

The technology ensures efficient, consistent management of search and personalization at scale, improves product discovery, encourages deeper catalog browsing, and enhances the overall shopping experience.

Who is the CEO of Bridgeline Digital (BLIN)?

Ari Kahn is the CEO of Bridgeline Digital.