Leading B2B Lighting Distributor Selects HawkSearch to Power Search on BigCommerce Site

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major B2B lighting distributor has chosen HawkSearch to enhance search functionality on its BigCommerce platform. The implementation will cover a catalog of over 10,000 SKUs, featuring Hybrid Search, Product Recommendations, and Unit of Measure capabilities.

The solution aims to improve product discovery and optimize the B2B shopping experience by supporting complex product data and industry-specific requirements. This partnership reinforces HawkSearch's position in both the lighting vertical and B2B space.

Positive

• New client acquisition in B2B lighting sector
• Implementation across large catalog of 10,000+ SKUs
• Expansion of presence in lighting vertical market

Negative

• None.

News Market Reaction – BLIN

-1.37%

1 alert

-1.37% News Effect

On the day this news was published, BLIN declined 1.37%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

WOBURN, MA / ACCESS Newswire / July 10, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a leading B2B lighting distributor has selected HawkSearch to drive search and product discovery across its BigCommerce webstore.

The distributor will deploy HawkSearch across a catalog of more than 10,000 SKUs, utilizing its advanced capabilities to deliver fast, accurate results and an optimized B2B shopping experience. With support for complex product data and industry-specific requirements, HawkSearch will play a key role in enhancing usability and driving conversions across their digital storefront.

The implementation will include Hybrid Search, Product Recommendations, and Unit of Measure capabilities, critical features for companies managing technical product catalogs with varying measurement standards and purchasing behaviors.

"This win strengthens our position in the lighting vertical and reinforces HawkSearch's value in the B2B space," said Ari Kahn, CEO of Bridgeline. "Our platform continues to prove itself as the AI-powered solution of choice for manufacturers and distributors looking to optimize digital product discovery."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What new partnership did Bridgeline Digital (BLIN) announce in July 2025?

Bridgeline Digital announced that a leading B2B lighting distributor selected their HawkSearch platform to power search and product discovery on their BigCommerce webstore.

How many SKUs will HawkSearch manage for the new lighting distributor client?

HawkSearch will manage and optimize search capabilities across a catalog of more than 10,000 SKUs.

What key features will be included in the HawkSearch implementation for the lighting distributor?

The implementation will include Hybrid Search, Product Recommendations, and Unit of Measure capabilities, designed for managing technical product catalogs.

How will this partnership benefit Bridgeline Digital's market position?

This partnership strengthens Bridgeline's position in the lighting vertical and reinforces HawkSearch's value in the B2B space as an AI-powered solution for manufacturers and distributors.