Leading Electrical Distributor Sparks Up Revenue with Bridgeline’s TruPresence and Hawksearch

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced a multi-year contract exceeding $250,000 with a major electrical distributor to enhance its digital marketing strategy using Bridgeline's TruPresence and Hawksearch products. The distributor, managing over 700 locations and 5 million products, will utilize Hawksearch's AI site search technology to optimize user navigation and improve conversion rates. With a history of success in the electrical distribution sector, Bridgeline aims to significantly aid the distributor's revenue growth through its specialized technology.

Positive

• Secured a multi-year contract worth over $250,000, enhancing future revenue.
• Partnership with a major electrical distributor with 700 locations and 5 million products to leverage advanced marketing technologies.
• Hawksearch's AI site search technology expected to improve user experience and conversion rates.

Negative

• None.

WOBURN, Mass., Oct. 18, 2022 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a SaaS marketing technology software, announced it was chosen by a leading electrical distributor to help power their digital marketing for their US-based locations.

The electrical distributor has committed to a more than $250,000 multi-year license for Bridgeline's TruPresence and Hawksearch products to power their site search and recommendations. Hawksearch's AI site search technology was identified to help grow the distributor's massive online catalog with 700 sites, 5 million products, and 15 million monthly queries.

The site search software’s unique machine learning capabilities are a key component of the distributor’s conversion strategy, as it supports user navigation through thousands of product attributes across millions of products.

Bridgeline is also uniquely qualified for this large distributor’s needs as a multi-location brand, with specialized technology for its 700 locations. Bridgeline’s TruPresence product suite powers global brands that manage multiple websites and locations, including 7-Eleven, Triumph Motorcycles, 1-800-Radiators, and Shell. In addition, Hawksearch’s site search AI is currently used by leading electrical distributors such as Kirby Risk, and State Electric Supply.

“Bridgeline’s product suite has a proven track record of success within the electrical distribution industry, and we are excited to continue providing service to leading distributors such as our new partner,” says Ari Kahn, CEO of Bridgeline. “I look forward to seeing how TruPresence and Hawksearch can aid in our partner’s revenue growth.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.Bridgeline.com

Contact:

Danielle Erwin

VP of Marketing

Bridgeline Digital

press@bridgeline.com 

FAQ

What is the significance of Bridgeline Digital's contract with the electrical distributor?

Bridgeline Digital's contract represents a significant revenue boost of over $250,000 and showcases the company's capabilities in enhancing digital marketing for large distributors.

How will Hawksearch benefit the electrical distributor?

Hawksearch will enhance user navigation across the distributor's vast catalog, potentially increasing conversion rates and improving overall sales.

What products are involved in Bridgeline's partnership with the electrical distributor?

The partnership involves Bridgeline's TruPresence and Hawksearch products, designed to optimize site search and marketing strategies.

How does Bridgeline Digital's technology apply to multi-location brands?

Bridgeline's TruPresence product suite is specifically designed to support the needs of multi-location brands, helping them manage their digital presence effectively.