Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
Bridgeline Digital (NASDAQ:BLIN) announced that a leading electrical distributor has expanded its implementation of HawkSearch to enhance its eCommerce experience through the Optimizely X-Connect Connector. The distributor is focusing on improving search relevancy and implementing Unit of Measure Conversion to streamline technical product searches. The company plans to launch Smart Search in summer 2025, introducing AI-powered personalization features. This expansion follows the distributor's transition to Xngage as its digital commerce partner.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un importante distributore elettrico ha ampliato l'uso di HawkSearch per migliorare l'esperienza eCommerce tramite il connettore Optimizely X-Connect. Il distributore si concentra sul miglioramento della pertinenza delle ricerche e sull'implementazione della Conversione dell'Unità di Misura per facilitare le ricerche di prodotti tecnici. L'azienda prevede di lanciare Smart Search nell'estate 2025, introducendo funzionalità di personalizzazione basate sull'IA. Questa espansione segue la transizione del distributore a Xngage come partner per il commercio digitale.
Bridgeline Digital (NASDAQ:BLIN) anunció que un distribuidor eléctrico líder ha ampliado la implementación de HawkSearch para mejorar su experiencia de comercio electrónico a través del conector Optimizely X-Connect. El distribuidor está enfocado en mejorar la relevancia de las búsquedas e implementar la Conversión de Unidad de Medida para optimizar las búsquedas de productos técnicos. La compañía planea lanzar Smart Search en el verano de 2025, introduciendo funciones de personalización impulsadas por IA. Esta expansión sigue a la transición del distribuidor a Xngage como su socio de comercio digital.
Bridgeline Digital (NASDAQ:BLIN)는 주요 전기 유통업체가 Optimizely X-Connect 커넥터를 통해 HawkSearch의 도입을 확대하여 전자상거래 경험을 향상시켰다고 발표했습니다. 이 유통업체는 검색 관련성을 개선하고 기술 제품 검색을 간소화하기 위해 단위 변환 기능을 구현하는 데 주력하고 있습니다. 회사는 2025년 여름에 AI 기반 개인화 기능을 도입하는 Smart Search를 출시할 계획입니다. 이번 확장은 유통업체가 디지털 커머스 파트너로 Xngage로 전환한 이후 진행되었습니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé qu'un distributeur électrique majeur a étendu la mise en œuvre de HawkSearch pour améliorer son expérience eCommerce via le connecteur Optimizely X-Connect. Le distributeur se concentre sur l'amélioration de la pertinence des recherches et la mise en place de la Conversion d'Unité de Mesure afin de faciliter les recherches de produits techniques. La société prévoit de lancer Smart Search à l'été 2025, en introduisant des fonctionnalités de personnalisation alimentées par l'IA. Cette expansion fait suite à la transition du distributeur vers Xngage en tant que partenaire de commerce digital.
Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass ein führender Elektrogroßhändler seine Nutzung von HawkSearch erweitert hat, um das eCommerce-Erlebnis über den Optimizely X-Connect Connector zu verbessern. Der Distributor konzentriert sich darauf, die Suchrelevanz zu steigern und die Maßeinheitenumrechnung zu implementieren, um technische Produktsuchen zu vereinfachen. Das Unternehmen plant, Smart Search im Sommer 2025 einzuführen, mit KI-gestützten Personalisierungsfunktionen. Diese Erweiterung folgt auf den Wechsel des Distributors zu Xngage als digitalen Handelspartner.
- Expansion of existing customer relationship indicates product satisfaction
- Implementation of new AI-powered features shows product innovation
- Strategic partnership with Optimizely expands market reach
- None.
New AI-Driven Enhancements Improve Product Discovery and Personalization
WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector.
Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks.
As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy.
Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation.
"This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences," said Ari Kahn, CEO of Bridgeline Digital. "We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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