Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
Bridgeline Digital (NASDAQ:BLIN) announced that a leading electrical distributor has expanded its implementation of HawkSearch to enhance its eCommerce experience through the Optimizely X-Connect Connector.
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Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) announced that a leading electrical distributor has expanded its implementation of HawkSearch to enhance its eCommerce experience through the Optimizely X-Connect Connector. The distributor is focusing on improving search relevancy and implementing Unit of Measure Conversion to streamline technical product searches. The company plans to launch Smart Search in summer 2025, introducing AI-powered personalization features. This expansion follows the distributor's transition to Xngage as its digital commerce partner.
Positive
- Expansion of existing customer relationship indicates product satisfaction
- Implementation of new AI-powered features shows product innovation
- Strategic partnership with Optimizely expands market reach
Negative
- None.
Details
News Market Reaction – BLIN
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New AI-Driven Enhancements Improve Product Discovery and Personalization
WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector.
Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks.
As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy.
Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation.
"This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences," said Ari Kahn, CEO of Bridgeline Digital. "We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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