Major Plumbing Supplier Launches HawkSearch to Transform Online Customer Experience
Bridgeline Digital (NASDAQ:BLIN) announced that a major plumbing industry supplier has implemented HawkSearch to enhance its online search experience.
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Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) announced that a major plumbing industry supplier has implemented HawkSearch to enhance its online search experience. The AI-powered search solution features dynamic auto-complete, fine-grained relevancy tuning, and intelligent product recommendations to improve customer experience and drive conversions.
The implementation enables customers to find products more efficiently, even when search queries differ from catalog descriptions. For instance, searching for '½-inch PEX pipe' will show results for '0.5-inch cross-linked polyethylene tubing', demonstrating the system's ability to understand various search terminologies and match them with relevant products.
Positive
- Implementation of AI-powered search technology to enhance product discovery
- Advanced search capabilities to improve customer experience and drive conversions
- Intelligent matching system to handle varying search terminologies
Negative
- None.
Details
News Market Reaction – BLIN
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AI-Powered Search Enhances Product Discovery and Drives Conversions
WOBURN, MA / ACCESS Newswire / February 6, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major supplier in the plumbing industry has successfully launched HawkSearch to power its online search experience. This implementation reinforces HawkSearch's ability to help businesses optimize digital engagement through AI-powered product discovery and intelligent search solutions.
The supplier is using HawkSearch to improve customer experiences and drive revenue with advanced search capabilities. Dynamic auto-complete, fine-grained relevancy tuning, and AI-powered recommendations allow customers to find products faster, increasing conversions and reducing friction in the buying journey. For example, a contractor searching for "½-inch PEX pipe" will instantly see relevant results, even if the catalog lists the product as "0.5-inch cross-linked polyethylene tubing." This ensures that users receive accurate results, regardless of how the search query is phrased.
"We're proud to support this major supplier with the launch of HawkSearch," said Ari Kahn, CEO of Bridgeline. "By implementing HawkSearch, they are equipping their customers with cutting-edge tools that simplify product discovery, enhance engagement, and drive measurable business growth."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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