Major Plumbing Supplier Launches HawkSearch to Transform Online Customer Experience

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major plumbing industry supplier has implemented HawkSearch to enhance its online search experience. The AI-powered search solution features dynamic auto-complete, fine-grained relevancy tuning, and intelligent product recommendations to improve customer experience and drive conversions.

The implementation enables customers to find products more efficiently, even when search queries differ from catalog descriptions. For instance, searching for '½-inch PEX pipe' will show results for '0.5-inch cross-linked polyethylene tubing', demonstrating the system's ability to understand various search terminologies and match them with relevant products.

Positive

• Implementation of AI-powered search technology to enhance product discovery
• Advanced search capabilities to improve customer experience and drive conversions
• Intelligent matching system to handle varying search terminologies

Negative

• None.

AI-Powered Search Enhances Product Discovery and Drives Conversions

WOBURN, MA / ACCESS Newswire / February 6, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major supplier in the plumbing industry has successfully launched HawkSearch to power its online search experience. This implementation reinforces HawkSearch's ability to help businesses optimize digital engagement through AI-powered product discovery and intelligent search solutions.

The supplier is using HawkSearch to improve customer experiences and drive revenue with advanced search capabilities. Dynamic auto-complete, fine-grained relevancy tuning, and AI-powered recommendations allow customers to find products faster, increasing conversions and reducing friction in the buying journey. For example, a contractor searching for "½-inch PEX pipe" will instantly see relevant results, even if the catalog lists the product as "0.5-inch cross-linked polyethylene tubing." This ensures that users receive accurate results, regardless of how the search query is phrased.

"We're proud to support this major supplier with the launch of HawkSearch," said Ari Kahn, CEO of Bridgeline. "By implementing HawkSearch, they are equipping their customers with cutting-edge tools that simplify product discovery, enhance engagement, and drive measurable business growth."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com

Contact Information

Danielle Colvin
SVP of Marketing
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What new technology has Bridgeline Digital (BLIN) implemented for the plumbing supplier?

Bridgeline Digital has implemented HawkSearch, an AI-powered search solution featuring dynamic auto-complete, relevancy tuning, and intelligent product recommendations.

How does HawkSearch improve product discovery for BLIN's plumbing supplier client?

HawkSearch improves product discovery by using AI to match various search terms with catalog items, enabling customers to find products even when using different terminology than the catalog description.

What specific features does BLIN's HawkSearch offer for the plumbing supplier?

HawkSearch offers dynamic auto-complete, fine-grained relevancy tuning, and AI-powered recommendations to enhance the search experience and increase conversions.

How does BLIN's HawkSearch handle different search terminologies in the plumbing industry?

HawkSearch can match various search terms with catalog items, such as matching '½-inch PEX pipe' with '0.5-inch cross-linked polyethylene tubing' to ensure accurate results.