Major Scientific Equipment Provider Launches HawkSearch to Enhance Product Discovery

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major scientific equipment provider has implemented HawkSearch, their AI-driven search and merchandising solution. The integration aims to enhance product discovery and site search functionality through advanced features like dynamic auto-complete and personalized recommendations.

The implementation allows customers to find products more efficiently, with the search system providing instant relevant suggestions as users type. For instance, when searching for 'centrifuge tubes,' the system automatically suggests specific variations like '15mL centrifuge tubes' or 'sterile centrifuge tubes,' creating a more streamlined shopping experience.

Positive

• New client acquisition in scientific equipment sector
• Implementation of AI-powered search solution to enhance customer experience

Negative

• None.

AI-Powered Search Improves Customer Experience and Drives Conversions

WOBURN, MASSACHUSETTS / ACCESS Newswire / February 19, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major scientific equipment provider has launched HawkSearch to improve product discovery and site search. The company selected HawkSearch to ensure a more advanced AI-driven search and merchandising experience.

The company deployed HawkSearch to deliver AI-powered search, personalized recommendations, and improved relevancy across its catalog. Customers can now find products faster with features like dynamic auto-complete, which suggests relevant products as users type into the search bar. For example, when a customer begins typing "centrifuge tubes," the search bar instantly offers suggestions such as "15mL centrifuge tubes," "50mL centrifuge tubes," or "sterile centrifuge tubes," streamlining the search process and enhancing user experience.

"We are proud to support this industry leader in optimizing their search experience," said Ari Kahn, CEO of Bridgeline Digital. "HawkSearch's AI-driven capabilities help them enhance customer engagement, drive revenue, and create a more intuitive shopping experience."

About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact Information

Thomas Windhausen
CFO
twindhausen@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What is the latest client implementation announced by Bridgeline Digital (BLIN)?

Bridgeline Digital announced the implementation of HawkSearch by a major scientific equipment provider to enhance their product discovery and site search capabilities.

How does HawkSearch's auto-complete feature work for BLIN's new scientific equipment client?

When customers type in the search bar, HawkSearch provides dynamic auto-complete suggestions. For example, typing 'centrifuge tubes' instantly suggests specific variations like '15mL centrifuge tubes' or 'sterile centrifuge tubes'.

What are the main features of BLIN's HawkSearch implementation for the scientific equipment provider?

The implementation includes AI-powered search, personalized recommendations, improved relevancy across the catalog, and dynamic auto-complete functionality.

When did Bridgeline Digital (BLIN) announce the scientific equipment provider implementation?

Bridgeline Digital announced the implementation on February 19, 2025.