National Electrical Distributor Selects HawkSearch to Power Multi-Site B2B eCommerce

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a national electrical distributor has chosen HawkSearch to power their network of B2B eCommerce sites. The distributor will implement HawkSearch's multi-site model and centralized control engine to manage product catalogs, business rules, and merchandising strategies across multiple storefronts from a single platform.

The solution enables region-specific product promotion, pricing, and marketing banners while maintaining unified backend operations. The distributor has also adopted HawkSearch's SaaS Hybrid infrastructure with dedicated search servers to ensure fast, intelligent, and high-volume search performance.

Positive

• New customer acquisition in B2B electrical distribution sector
• Implementation of scalable multi-site solution indicates business expansion
• SaaS Hybrid infrastructure deployment suggests recurring revenue potential

Negative

• Financial terms of the agreement not disclosed
• Size and revenue impact of the contract not specified

AI-Powered Search to Scale Product Discovery and Merchandising Across Multiple Storefronts

WOBURN, MASSACHUSETTS / ACCESS Newswire / April 9, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a national electrical distributor has selected HawkSearch to support a growing network of B2B eCommerce sites.

The distributor will use HawkSearch's multi-site model and centralized control engine, giving the distributor a streamlined way to manage product catalogs, business rules, and merchandising strategies across multiple online storefronts from a single platform.

For example, the distributor can promote region-specific products, pricing, and marketing banners on individual sites while maintaining a unified backend, ensuring brand consistency and operational efficiency, without duplicating effort across all sites.

To support performance at scale, the distributor has adopted HawkSearch's SaaS Hybrid infrastructure, which incorporates dedicated search servers to ensure fast, intelligent, and high-volume search performance.

"This engagement highlights how leading B2B organizations are turning to HawkSearch to outperform the competition with intelligent, scalable search technology," said Ari Kahn, CEO of Bridgeline. "With our hybrid infrastructure and multi-site architecture, HawkSearch is purpose-built for B2B businesses looking to scale revenue with speed and precision."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What technology solution did the electrical distributor choose for their B2B eCommerce sites?

The electrical distributor selected HawkSearch, Bridgeline Digital's AI-powered search solution, to power their multi-site B2B eCommerce platform.

How will HawkSearch's multi-site model benefit the electrical distributor's operations?

HawkSearch's multi-site model allows centralized management of product catalogs, business rules, and merchandising strategies across multiple storefronts from a single platform, improving operational efficiency.

What infrastructure solution has the distributor implemented for BLIN's HawkSearch platform?

The distributor implemented HawkSearch's SaaS Hybrid infrastructure with dedicated search servers for fast, intelligent, and high-volume search performance.

What customization capabilities does HawkSearch offer for the distributor's multiple storefronts?

HawkSearch enables the promotion of region-specific products, pricing, and marketing banners on individual sites while maintaining a unified backend system.