National Healthcare Distributor Selects HawkSearch to Support Increased Catalog and Search Traffic

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced an expanded licensing agreement for its HawkSearch product with a national healthcare distributor. The enhanced agreement comes in response to increased search traffic and API usage across the distributor's digital platforms.

The healthcare distributor will implement HawkSearch across its public website, customer portal, and web application to enhance product discovery capabilities. The AI-powered search solution will help manage the distributor's growing catalog and customer base by providing fast and accurate access to healthcare products.

Positive

• Expanded licensing agreement indicates growing customer adoption
• Increased search traffic and API usage demonstrates product success
• Extension of HawkSearch implementation across multiple digital platforms

Negative

• None.

WOBURN, MA / ACCESS Newswire / July 17, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today an expanded licensing agreement for its HawkSearch product with a national healthcare distributor. The enhanced agreement reflects growing usage of HawkSearch across the healthcare distributor's digital ecosystem, including its public website, customer portal, and its web application.

The national healthcare distributor will leverage HawkSearch to deliver tailored and accurate product discovery within the customer's internal web app. As the distributor's customer base grows, search traffic and API usage has significantly increased, prompting the need for a broader license and expanded catalog support.

"HawkSearch continues to play a critical role in enabling the national healthcare distributor to scale its eCommerce and customer service capabilities," said Ari Kahn, CEO of Bridgeline. "Our AI-powered search ensures fast, accurate access to a large catalog of healthcare products across key user touchpoints."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

CONTACT:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What is the new licensing agreement between Bridgeline Digital (BLIN) and the healthcare distributor?

Bridgeline Digital has expanded its HawkSearch licensing agreement to support the healthcare distributor's increased catalog and search traffic across their public website, customer portal, and web application.

How will HawkSearch benefit the healthcare distributor's operations?

HawkSearch will provide fast and accurate product discovery capabilities across the distributor's digital ecosystem, helping manage their growing catalog and customer base.

What platforms will utilize Bridgeline's HawkSearch technology?

HawkSearch will be implemented across three platforms: the distributor's public website, customer portal, and web application.

Why did the healthcare distributor expand its HawkSearch license with Bridgeline Digital?

The expansion was prompted by significant increases in search traffic and API usage due to the distributor's growing customer base.