Bridgeline Digital Inc. reports developments in AI-powered marketing technology delivered through a cloud-based SaaS model. Its recurring updates center on HawkSearch, the company’s search, merchandising, personalization, and product discovery platform for eCommerce sites. Announcements regularly describe customer selections by wholesalers, distributors, manufacturers, and retail brands managing complex product catalogs across platforms such as OroCommerce, Magento, WooCommerce, and Znode.
Company updates also cover HawkSearch capabilities including visual search, Concept Search, Unified Search, Unit of Measure normalization, entitlements, product recommendations, and merchandising controls. Bridgeline frames these tools around online revenue functions such as site traffic, conversion rates, and average order value.
Bridgeline Digital (NASDAQ:BLIN) announced that a leading Ohio-based distributor serving the plumbing, HVAC, and electrical industries has launched the HawkSearch AI-powered product discovery platform, moving from project kickoff to production in 90 days. The distributor operates 14 locations across Ohio and chose HawkSearch after a competitive evaluation.
The deployment integrates HawkSearch with the customer's Unilog PIM and JD Edwards ERP systems to support complex B2B requirements such as customer-specific pricing, product access rules, personalization, merchandising, analytics, and reporting. Key capabilities include enhanced SKU and part-number search, machine learning relevance, autocomplete, instant results, personalized recommendations, Unit of Measure normalization, and merchandising controls. The customer is now evaluating additional HawkSearch features such as Smart Search, Smart Response, Recommendations, and advanced reporting for potential broader AI-powered commerce adoption.
Bridgeline Digital (NASDAQ: BLIN) has launched its HawkSearch AI-powered product discovery platform for a leading home and garden brand, the second site in a broader five-site eCommerce initiative covering approximately 80,000 products.
The retailer, operating multiple Shopify-based properties, chose HawkSearch to deliver AI-driven search, merchandising, and Unified Search across its portfolio. The deployment includes advanced search, auto-complete, popular search suggestions, product recommendations, and merchandising tools such as boost-and-bury controls, promotional management, and campaign optimization, aimed at improving product discovery, customer engagement, and merchandising control at scale.
Bridgeline Digital (NASDAQ: BLIN) announced that a leading North American sporting goods retailer has expanded its deployment of the HawkSearch platform, initially adopted in 2023. The retailer is adding Advanced Reports and additional infrastructure to deepen analytics, improve visibility into search performance, and support evolving eCommerce requirements.
The expanded HawkSearch investment is intended to provide richer insight into shopper behavior, customer intent signals, and merchandising performance, helping the retailer optimize product discovery and online buying experiences. According to Bridgeline, this customer expansion highlights growing adoption of AI-powered commerce intelligence and reinforces HawkSearch as a strategic, scalable eCommerce solution.
Bridgeline (NASDAQ:BLIN) announced that a specialty supplier in the taxidermy industry has selected its HawkSearch platform to power AI-driven product discovery and a new Shopping Assistant. The solution is designed to help customers navigate a specialized digital catalog of about 40,000 products and two reference catalogs.
The deployment will run on a new BigCommerce storefront and combine HawkSearch with a catalog engine that connects eCommerce, catalog content, and ERP data. According to Bridgeline, this implementation will be the third HawkSearch-powered site within the customer’s broader organization.
Bridgeline (NASDAQ: BLIN) announced that a large North American B2B distributor has selected its HawkSearch platform to power product discovery and AI-assisted shopping across the distributor’s eCommerce site. After a competitive evaluation, the distributor also committed to deploying Smart Response and Search Assistant to enhance AI-driven buyer interactions.
According to Bridgeline, HawkSearch was chosen for advanced merchandising controls, relevant search, and AI-powered product discovery suited to complex B2B catalogs. The decision highlights increasing enterprise adoption of integrated AI shopping assistants that combine search, personalization, and merchandising within a unified product discovery platform.
Bridgeline Digital (NASDAQ:BLIN) announced the launch of a new franchise application platform for a leading North American convenience retailer, extending an existing enterprise relationship after a prior franchise portal deployment. The solution supports franchise recruitment and onboarding for prospective franchise owners across Canada.
The platform replaces a manual, paper-based process with workflow automation, secure document management, integrated e-signatures, and self-service application tracking. According to Bridgeline, project objectives indicate the digital portal is expected to shorten onboarding and qualification timelines by an estimated 30 to 60 days while improving operational efficiency and providing a scalable foundation for the retailer’s future franchise growth initiatives.
Bridgeline Digital (NASDAQ: BLIN) announced that a longstanding specialty online retail customer has signed a multi-year expansion agreement for its HawkSearch platform, extending through 2029. The retailer is upgrading from a legacy deployment to HawkSearch’s latest OpenSearch-based architecture, increasing API and record capacity and adding Visual Search for image-driven product discovery.
According to Bridgeline, the modernization supports the customer’s continued eCommerce growth and enables adoption of HawkSearch’s AI roadmap, including enhanced semantic search, personalization, and next-generation shopping experiences. HawkSearch was chosen for its flexible foundation, advanced merchandising tools, and scalable, AI-powered search capabilities.
Bridgeline (NASDAQ:BLIN) announced a multi-year SaaS agreement in which a leading global distribution company selected its HawkSearch solution to power B2B eCommerce search, displacing an existing legacy platform. The distributor is a multinational supplier of cleaning, safety, processing, and packaging materials across many industries.
According to Bridgeline, HawkSearch was chosen for advanced B2B capabilities such as customer-specific pricing and visibility, complex part-number mapping, product restrictions by buyer segment, and flexible merchandising for large catalogs on a BigCommerce environment. The deal is described as a high-value win with potential expansion across additional business units over time.
Bridgeline (NASDAQ:BLIN) announced a U.S. DIY hardware retailer chose its HawkSearch AI search platform for a new Unilog-powered storefront, marking the fifth customer from the Unilog partnership.
The deployment covers about 120,000 records and includes keyword, Smart, Image, Visual, Faceted, and Unified Search to improve relevancy, SKU handling, and long-tail queries.
Bridgeline (NASDAQ:BLIN) announced its 25th HawkSearch deployment this fiscal year, launching for a multi-brand appliance retailer. The AI-powered search platform replaces a legacy system to improve product discovery across a large catalog with unified AI search, visual search, autocomplete, recommendations, and advanced merchandising controls.
The initial rollout establishes a scalable foundation, with Phase 2 planned for Smart Response, advanced analytics, landing page optimization, and conversational search, highlighting growing AI commerce adoption among multi-brand and multi-site retailers.