Plumbing Supply Leader Taps into New Revenue Strategy with Bridgeline

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced a new partnership with a prominent B2B plumbing supplier, securing a license worth over $60,000 for its AI-powered site search solution, Hawksearch. This collaboration will enhance site search, recommendations, and data quality for the supplier's Optimizely site, supporting 28 distribution locations and 15 appliance stores. Hawksearch's advanced features will improve product navigation for over 200,000 items, aiming to increase average order value. With a strong track record among B2B suppliers, Hawksearch is poised to drive growth for the plumbing supplier.

Positive

• Secured over $60,000 license for Hawksearch from a major B2B plumbing supplier.
• Enhances site search for 28 distribution locations and 15 appliance stores.
• Improves navigation for over 200,000 products, potentially increasing average order value.
• Bridgeline has a strong history of servicing Optimizely customers.

Negative

• None.

WOBURN, Mass., Nov. 04, 2022 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), announced that its AI-powered site search solution Hawksearch was chosen by a leading B2B plumbing supplier to provide site search, recommendations, and data quality enhancement for their Optimizely site.

The plumbing supplier has committed to a more than $60,000 license for Bridgeline’s Hawksearch to power personalized recommendations and data quality enhancement capabilities. The supplier will use Hawksearch to power site search for their 28 distribution locations, 15 appliance stores, and distribution for their catalog of over 200,000 products.

The plumbing supplier will use Hawksearch's B2B Optimizely connector to empower its website's search, offering more relevant search results and personalized recommendations to increase average order value. Hawksearch's data quality enhancement feature matches a search for a "6-inch" product keyword with products indexed as "6 inches," "Six inches," "1/2 foot," etc. to deliver excellent results. The supplier's site visitors can navigate thousands of products using Hawksearch's advanced data filtering and sorting capabilities.

Hawksearch has over a decade of experience with B2B suppliers and distributors and has a proven history of servicing Optimizely customers such as Cleaner Supply Co., Crescent Electric, and Collections ETC.

Ari Kahn, CEO of Bridgeline, says, "Bridgeline is proud to continue to offer greater value to Optimizely and its users. We are excited to see how Hawksearch can help this Plumbing supplier succeed in its growth strategy."

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com. 

Contact:

Danielle Erwin
VP of Marketing
Bridgeline Digital
press@bridgeline.com