Prominent LED Lighting Manufacturer Selects HawkSearch to Power Advanced On-Site Search
Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) has secured a new client as a major U.S.-based LED lighting manufacturer selects HawkSearch to enhance its on-site search capabilities. The implementation aims to streamline product discovery across the manufacturer's complex technical catalog of lighting and control systems.
The solution's Smart Facet Logic automatically applies relevant filters based on user search intent, handling specific product attributes like wattage, color temperature, voltage range, and mounting type. For instance, when searching for 'industrial high bay fixtures under 200 watts,' the system dynamically selects appropriate attributes such as lumen output, wattage, and application area to refine results in real-time.
Positive
- New client acquisition in B2B eCommerce sector
- Expansion into specialized technical industry (LED lighting)
Negative
- None.
News Market Reaction
On the day this news was published, BLIN gained 19.25%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-Driven Search Delivers Smarter Product Discovery for Complex B2B eCommerce Sites
WOBURN, MASSACHUSETTS / ACCESS Newswire / April 2, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a prominent U.S.-based LED lighting manufacturer has selected HawkSearch to enhance its on-site search experience and drive a more intuitive digital customer experience.
The manufacturer selected HawkSearch to streamline product discovery across a technically complex catalog, drawing on its long-standing commitment to energy-efficient lighting and control systems. With detailed product attributes such as wattage, color temperature, voltage range, and mounting type, the company needed a solution that could deliver relevant, accurate results while simplifying the customer experience.
HawkSearch's Smart Facet Logic allows the site to automatically apply the most relevant filters based on a user's search intent, removing the burden of manual refinement. For example, when a user searches for "industrial high bay fixtures under 200 watts," Smart Facets dynamically selects attributes like lumen output, wattage, and application area to narrow results in real time, saving time and improving precision.
"This customer came to us with a focused set of challenges, and our team worked closely with them to deliver a solution that aligns with their eCommerce goals," said Ari Kahn, CEO at Bridgeline. "HawkSearch continues to prove its strength in handling complex B2B eCommerce needs."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What is the new partnership announced by Bridgeline Digital (BLIN) in April 2025?
How does HawkSearch's Smart Facet Logic benefit the LED manufacturer's eCommerce site?
What specific technical attributes can HawkSearch manage for the LED lighting manufacturer?
What problem does HawkSearch solve for the LED manufacturer's customers?
