Top 5 U.S. Electrical Distributor Expands HawkSearch License to Support Enterprise eCommerce Growth

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major U.S. electrical distributor has expanded its HawkSearch license to support its growing multi-engine eCommerce infrastructure. The distributor, ranked among the top 5 in the U.S., is implementing HawkSearch across hundreds of eCommerce portals to enhance search functionality and drive revenue growth. The expanded deployment enables seamless testing and implementation of personalized search experiences, product recommendations, and promotional content without system downtime. This strategic expansion aims to improve customer experience and boost conversion rates through enhanced search relevance and scalability.

Positive

• Expansion of license with a top 5 U.S. electrical distributor demonstrates product credibility
• Implementation across hundreds of eCommerce portals indicates significant revenue potential
• Enhanced system allows zero-downtime deployment of updates and personalization features

Negative

• None.

Expanded HawkSearch license supports hundreds of eCommerce portals, driving performance and revenue at scale

WOBURN, MA / ACCESS Newswire / June 4, 2025 / Bridgeline Digital Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that one of the top five electrical distributors within the United States has expanded its license with Bridgeline's HawkSearch to support its multi-engine eCommerce infrastructure.

The top electrical distributor deploys HawkSearch across a network of hundreds of eCommerce portals, ensuring seamless performance and scalability as the company continues to grow its digital footprint.

The enhanced implementation of HawkSearch allows the distributor to test and deploy personalized search experiences across hundreds of portals without downtime. This enables faster rollouts of relevance-tuned results, product recommendations, and promotional content, helping customers find what they need quickly and driving higher conversion rates.

"This expansion with a top five U.S. electrical distributor is a powerful endorsement of HawkSearch as the revenue-driving search solution for B2B eCommerce," said Ari Kahn, CEO of Bridgeline. "When an industry leader chooses to scale with us, it's a clear signal that HawkSearch sets the standard for performance, scalability, and ROI in enterprise distribution."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What is the significance of Bridgeline's HawkSearch expansion with the electrical distributor?

The expansion allows the top 5 U.S. electrical distributor to implement HawkSearch across hundreds of eCommerce portals, enabling personalized search experiences and improved conversion rates without system downtime.

How does HawkSearch benefit the electrical distributor's eCommerce operations?

HawkSearch provides seamless performance, scalability, personalized search experiences, product recommendations, and promotional content deployment across hundreds of portals without downtime.

What features are included in the expanded HawkSearch license for BLIN?

The expanded license includes capabilities for relevance-tuned results, product recommendations, promotional content deployment, and zero-downtime testing across multiple eCommerce portals.

Who is the CEO of Bridgeline Digital (BLIN)?

Ari Kahn is the CEO of Bridgeline Digital.

What is Bridgeline Digital's stock symbol?

Bridgeline Digital trades on NASDAQ under the symbol BLIN.