Top Appliance Retailer Boosts Conversions With HawkSearch
Bridgeline Digital (NASDAQ:BLIN) has implemented a significant search platform upgrade for a major appliance retailer using its HawkSearch technology. The enhancement leverages AI-powered search and personalization features to improve the customer shopping experience.
The upgrade includes OpenSearch integration, unified site search, and advanced visual search capabilities. The system delivers personalized product recommendations and custom landing pages, while providing real-time analytics for improved merchandising strategies. A key feature allows customers searching for specific appliances to instantly view available inventory, accessories, and relevant financing options based on their browsing history.
Bridgeline Digital (NASDAQ:BLIN) ha effettuato un importante aggiornamento della piattaforma di ricerca per un grande rivenditore di elettrodomestici, adottando la sua tecnologia HawkSearch. L’aggiornamento sfrutta funzioni di ricerca e personalizzazione basate sull’IA per rendere più fluida l’esperienza d’acquisto.
L’intervento integra OpenSearch, una ricerca unificata sul sito e avanzate funzionalità di ricerca visuale. Il sistema propone consigli di prodotto personalizzati e pagine di atterraggio dedicate, fornendo al contempo analisi in tempo reale per ottimizzare le strategie di merchandising. Una caratteristica chiave consente agli utenti che cercano elettrodomestici di visualizzare immediatamente disponibilità a magazzino, accessori e opzioni di finanziamento pertinenti in base alla loro cronologia di navigazione.
Bridgeline Digital (NASDAQ:BLIN) ha implementado una actualización significativa de la plataforma de búsqueda para un importante minorista de electrodomésticos utilizando su tecnología HawkSearch. La mejora aprovecha funciones de búsqueda y personalización impulsadas por IA para mejorar la experiencia de compra.
La actualización incluye integración con OpenSearch, búsqueda unificada en el sitio y capacidades avanzadas de búsqueda visual. El sistema ofrece recomendaciones de productos personalizadas y páginas de destino a medida, además de proporcionar analíticas en tiempo real para optimizar las estrategias de merchandising. Una función destacada permite a los clientes que buscan electrodomésticos ver al instante el inventario disponible, accesorios y opciones de financiación relevantes según su historial de navegación.
Bridgeline Digital (NASDAQ:BLIN)은(는) 주요 가전제품 소매업체를 위해 HawkSearch 기술을 적용한 대규모 검색 플랫폼 업그레이드를 수행했습니다. 이번 개선은 인공지능 기반 검색과 개인화 기능을 활용해 쇼핑 경험을 향상시킵니다.
업그레이드에는 OpenSearch 통합, 통합 사이트 검색 및 고급 시각 검색 기능이 포함됩니다. 시스템은 개인화된 제품 추천과 맞춤 랜딩 페이지를 제공하며, 실시간 분석을 통해 상품 운영 전략을 개선합니다. 핵심 기능으로 고객이 특정 가전제품을 검색할 때 탐색 이력에 기반해 재고, 액세서리 및 관련 금융 옵션을 즉시 확인할 수 있습니다.
Bridgeline Digital (NASDAQ:BLIN) a réalisé une mise à niveau importante de sa plateforme de recherche pour un grand distributeur d’électroménager en utilisant sa technologie HawkSearch. Cette amélioration exploite des fonctions de recherche et de personnalisation alimentées par l’IA pour améliorer l’expérience d’achat.
La mise à jour inclut l’intégration OpenSearch, une recherche unifiée sur le site et des capacités avancées de recherche visuelle. Le système propose des recommandations produits personnalisées et des pages d’atterrissage sur mesure, tout en fournissant des analyses en temps réel pour affiner les stratégies de merchandising. Une fonctionnalité clé permet aux clients recherchant des appareils de voir instantanément les stocks disponibles, les accessoires et les options de financement pertinentes selon leur historique de navigation.
Bridgeline Digital (NASDAQ:BLIN) hat für einen großen Haushaltgerätehändler ein bedeutendes Upgrade der Suchplattform mit seiner HawkSearch-Technologie umgesetzt. Die Verbesserung nutzt KI-gestützte Suche und Personalisierungsfunktionen, um das Einkaufserlebnis zu optimieren.
Das Upgrade umfasst die Integration von OpenSearch, eine einheitliche Onsite-Suche sowie erweiterte visuelle Suchfunktionen. Das System liefert personalisierte Produktempfehlungen und maßgeschneiderte Landingpages und bietet zugleich Echtzeit-Analysen zur Verbesserung der Merchandising-Strategien. Ein zentrales Feature ermöglicht es Kunden, die nach bestimmten Geräten suchen, sofort verfügbare Bestände, Zubehör und passende Finanzierungsoptionen basierend auf ihrem Surfverhalten einzusehen.
- Integration of advanced AI-powered search capabilities
- Implementation of personalized product recommendations
- Addition of real-time analytics for merchandising insights
- None.
AI search and personalization speeds up shopping and drives sales
WOBURN, MA / ACCESS Newswire / August 28, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced the launch of a search platform upgrade for a top appliance retailer. The upgrade delivers faster, more relevant search results and a smoother shopping journey.
HawkSearch now powers OpenSearch, unified site search, and advanced visual search for the appliance retailer. Customers see personalized recommendations and custom landing pages that guide them to the right products faster. For example, a shopper searching "stainless steel French door refrigerator" instantly sees in-stock models, related accessories, and financing options tailored to their browsing history.
The platform is built for speed, scalability, and uptime. AI-driven analytics give the retailer insights to improve merchandising and marketing strategies in real time.
"This initiative shows HawkSearch's ability to deliver scalable, innovative search solutions that meet changing customer expectations," said Ari Kahn, CEO of Bridgeline Digital.
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. Learn more at www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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