Top Appliance Retailer Boosts Conversions With HawkSearch
Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) has implemented a significant search platform upgrade for a major appliance retailer using its HawkSearch technology. The enhancement leverages AI-powered search and personalization features to improve the customer shopping experience.
The upgrade includes OpenSearch integration, unified site search, and advanced visual search capabilities. The system delivers personalized product recommendations and custom landing pages, while providing real-time analytics for improved merchandising strategies. A key feature allows customers searching for specific appliances to instantly view available inventory, accessories, and relevant financing options based on their browsing history.
Positive
- Integration of advanced AI-powered search capabilities
- Implementation of personalized product recommendations
- Addition of real-time analytics for merchandising insights
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, BLIN gained 0.41%, reflecting a mild positive market reaction. This price movement added approximately $72K to the company's valuation, bringing the market cap to $18M at that time.
Data tracked by StockTitan Argus on the day of publication.
AI search and personalization speeds up shopping and drives sales
WOBURN, MA / ACCESS Newswire / August 28, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced the launch of a search platform upgrade for a top appliance retailer. The upgrade delivers faster, more relevant search results and a smoother shopping journey.
HawkSearch now powers OpenSearch, unified site search, and advanced visual search for the appliance retailer. Customers see personalized recommendations and custom landing pages that guide them to the right products faster. For example, a shopper searching "stainless steel French door refrigerator" instantly sees in-stock models, related accessories, and financing options tailored to their browsing history.
The platform is built for speed, scalability, and uptime. AI-driven analytics give the retailer insights to improve merchandising and marketing strategies in real time.
"This initiative shows HawkSearch's ability to deliver scalable, innovative search solutions that meet changing customer expectations," said Ari Kahn, CEO of Bridgeline Digital.
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. Learn more at www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What new features did Bridgeline Digital (BLIN) implement in its HawkSearch platform?
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