Top Electrical Distributor Chooses Bridgeline's AI-Powered HawkSearch

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Bridgeline Digital (NASDAQ: BLIN) has been selected by a top 10 electrical distributor in the U.S. to deploy its AI-powered HawkSearch technology across nearly one thousand local store websites. HawkSearch's advanced merchandising capabilities are set to enhance navigation and boost sales for the distributor's five million product catalog. A key feature, Multi-Engine Management (MEM), enables centralized control and local customization, streamlining product updates and data distribution across hundreds of stores. Bridgeline's CEO highlighted that the MEM feature addresses the complexity and cost of managing a vast network of websites, driving revenue growth both centrally and locally.

  • A top 10 electrical distributor in the U.S. has chosen Bridgeline's HawkSearch.
  • HawkSearch will enhance navigation and sales for a catalog of five million products.
  • The Multi-Engine Management (MEM) feature allows centralized control and local customization.
  • The MEM feature simplifies product updates and data distribution across nearly one thousand local stores.
  • Potential for increased sales across hundreds of local store websites.
  • None.

Bridgeline Digital's announcement highlights a strategic partnership with one of the top 10 electrical distributors in the U.S. This development could have substantial implications for Bridgeline's revenue stream and market position. By utilizing HawkSearch, the distributor can enhance its search engine capabilities, improve customer experience and drive sales across numerous local store websites. This is particularly important given the distributor's vast catalog of five million products. The financial implications for Bridgeline are noteworthy, as this partnership will likely generate consistent revenue from licensing fees and possibly lead to additional contracts within the B2B distribution sector.

From a market perspective, this move strengthens Bridgeline’s market share and demonstrates its ability to secure high-profile clients. The use of AI-powered technology in search and merchandising is becoming increasingly critical for large distributors and Bridgeline is positioning itself as a vital player in this arena. Investors should consider that sustained growth depends on Bridgeline's ability to continue innovating and expanding its client base.

In the short term, this deal could boost investor confidence and potentially increase the stock's value. Long-term benefits include a stronger market position and enhanced revenue streams.

The introduction of Bridgeline's HawkSearch Multi-Engine Management (MEM) feature offers a technological advantage by simplifying complex search and merchandising tasks across a large network of websites. This feature allows centralized control from the corporate office while enabling local stores to implement targeted campaigns. Such functionality is particularly useful in a highly fragmented environment like B2B distribution, where local stores need flexibility to address specific market demands.

The automation of product updates and data indexing through MEM reduces manual intervention, which can lead to fewer errors and more efficient operations. This kind of feature is a game-changer in terms of operational efficiency as it allows for rapid scaling and adaptation to market changes. Retail investors should be aware that continued technological advancements like these are key to maintaining competitiveness in the crowded AI-driven marketing technology landscape.

This technological edge could lead to increased customer retention and attract new clients, providing a stable foundation for Bridgeline's growth.

WOBURN, Mass., July 03, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, today announced that one of the top 10 leading electrical distributors in the United States has chosen Bridgeline's HawkSearch to handle their sophisticated search needs across hundreds of local store websites.

HawkSearch’s merchandising capabilities will increase sales across nearly one thousand local store websites by improving navigation within the distributor’s catalog of five million products. Through HawkSearch’s new Multi-Engine Management (MEM) feature, the distributor can easily make corporate changes to hundreds of local store websites. Additionally, HawkSearch enables each store to implement targeted local campaigns. The MEM feature provides scale and control for the corporate office, while allowing the flexibility needed at the store level to target local merchandising needs.

The MEM feature also reduces the complexity of distributing product updates across hundreds of stores through a robust indexing capability that distributes data feeds and product updates automatically to all local store indexes through a single process.

Ari Kahn, CEO of Bridgeline, emphasized, “Many B2B distributors are challenged to support a large network of websites associated with each store. The new HawkSearch Multi-Engine Management feature allows the corporate office to control some of the global configuration settings across their network, while allowing local store managers to configure merchandising campaigns and rules that meet the needs of their local market. This reduces the complexity and cost of centrally managing these settings while growing revenue in each of the local stores.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit

Danielle Colvin
SVP of Marketing
Bridgeline Digital

Written by Samantha Ketslakh


What recent partnership did Bridgeline Digital announce?

Bridgeline Digital announced a partnership with a top 10 electrical distributor in the U.S. to implement their HawkSearch technology.

How will HawkSearch benefit the electrical distributor?

HawkSearch will improve navigation and sales for the distributor's five million product catalog across nearly one thousand local store websites.

What does the Multi-Engine Management feature of HawkSearch provide?

The Multi-Engine Management (MEM) feature allows for centralized control and local customization, simplifying product updates and data distribution.

How does the MEM feature impact the distributor’s local stores?

The MEM feature allows local stores to implement targeted campaigns and customize merchandising while maintaining corporate control over global settings.

What is the potential financial impact of implementing HawkSearch for the distributor?

HawkSearch is expected to increase sales by enhancing the navigation and merchandising capabilities across hundreds of local stores.

Bridgeline Digital, Inc.


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