Top Electrical Distributor Chooses Bridgeline's AI-Powered HawkSearch
Rhea-AI Summary
Bridgeline Digital (NASDAQ: BLIN) has been selected by a top 10 electrical distributor in the U.S. to deploy its AI-powered HawkSearch technology across nearly one thousand local store websites. HawkSearch's advanced merchandising capabilities are set to enhance navigation and boost sales for the distributor's five million product catalog. A key feature, Multi-Engine Management (MEM), enables centralized control and local customization, streamlining product updates and data distribution across hundreds of stores. Bridgeline's CEO highlighted that the MEM feature addresses the complexity and cost of managing a vast network of websites, driving revenue growth both centrally and locally.
Positive
- A top 10 electrical distributor in the U.S. has chosen Bridgeline's HawkSearch.
- HawkSearch will enhance navigation and sales for a catalog of five million products.
- The Multi-Engine Management (MEM) feature allows centralized control and local customization.
- The MEM feature simplifies product updates and data distribution across nearly one thousand local stores.
- Potential for increased sales across hundreds of local store websites.
Negative
- None.
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WOBURN, Mass., July 03, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, today announced that one of the top 10 leading electrical distributors in the United States has chosen Bridgeline's HawkSearch to handle their sophisticated search needs across hundreds of local store websites.
HawkSearch’s merchandising capabilities will increase sales across nearly one thousand local store websites by improving navigation within the distributor’s catalog of five million products. Through HawkSearch’s new Multi-Engine Management (MEM) feature, the distributor can easily make corporate changes to hundreds of local store websites. Additionally, HawkSearch enables each store to implement targeted local campaigns. The MEM feature provides scale and control for the corporate office, while allowing the flexibility needed at the store level to target local merchandising needs.
The MEM feature also reduces the complexity of distributing product updates across hundreds of stores through a robust indexing capability that distributes data feeds and product updates automatically to all local store indexes through a single process.
Ari Kahn, CEO of Bridgeline, emphasized, “Many B2B distributors are challenged to support a large network of websites associated with each store. The new HawkSearch Multi-Engine Management feature allows the corporate office to control some of the global configuration settings across their network, while allowing local store managers to configure merchandising campaigns and rules that meet the needs of their local market. This reduces the complexity and cost of centrally managing these settings while growing revenue in each of the local stores.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
Written by Samantha Ketslakh
FAQ
What recent partnership did Bridgeline Digital announce?
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What does the Multi-Engine Management feature of HawkSearch provide?
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