BODi Launches “10 Minute BODi,” the Science-Backed Breakthrough of Microdose Fitness That Delivers Real Results in Just 10 Minutes a Day

Key Terms

microdose fitness medical

Microdose fitness describes a training approach made of very short, easily repeated bouts of movement—think one to ten minutes several times a day—instead of longer, less frequent workouts. Investors care because this habit-driven model reshapes demand for fitness apps, wearables, workplace wellness programs and subscription services by favoring products that nudge daily use and steady engagement, much like how coffee shops profit from frequent small purchases rather than occasional big ones.

moderate-to-vigorous physical activity medical

Moderate-to-vigorous physical activity describes bodily movement that raises heart rate and breathing noticeably — examples range from a brisk walk or cycling to fast running or sports — with “moderate” feeling like a steady effort and “vigorous” feeling like hard work. Investors care because higher levels of such activity are linked to better population health, lower healthcare spending, higher worker productivity and stronger markets for fitness, wellness and medical products, all of which can affect company costs and revenue.

resistance training medical

Resistance training is exercise that makes muscles work against an opposing force — for example using free weights, machines, resistance bands, or body weight — to build strength, endurance and bone health. Investors care because growing use of this widely recommended therapy drives demand for gyms, equipment, digital training platforms, rehab services and related medical products, and it can influence healthcare costs, clinical study designs and regulatory claims much like an engine upgrade boosts overall performance.

cardiovascular disease medical

A group of conditions that affect the heart and blood vessels, such as heart attacks, strokes and clogged arteries. Think of the cardiovascular system as a body’s plumbing and engine: when pipes narrow or the pump fails, treatment, devices and long-term care become necessary. Investors watch these diseases because their prevalence drives demand for drugs, devices and services, influences healthcare costs and insurer payouts, and affects workforce productivity and regulatory risk.

dementia medical

Dementia is a gradual decline in thinking, memory, and daily functioning caused by damage to the brain, like an operating system losing files and slowing down. Investors should care because dementia drives demand for healthcare services, long-term care, medicines, diagnostics, and caregiver support, creating large, long-term markets and cost pressures that affect healthcare companies, insurers, government spending, and workforce productivity.

New subscription offering with more than 400 10-minute workouts aims to empower people of all fitness levels to boost energy, build strength, and improve long-term health with just 10 minutes of movement a day.

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- BODi (NASDAQ: BODI) today announced the launch of “10 Minute BODi,” the breakthrough Microdose Fitness subscription that anyone can start, no matter how busy, out of shape, or intimidated they feel by traditional workouts. This curated collection of more than 400 10-minute workouts, anchored by four new Microdose Fitness programs, each built around a four-week training cycle, is designed to deliver real results for just $10 a month, with the first 10 days free.

BODi launches “10 Minute BODi,” the science-backed breakthrough of microdose fitness that delivers real results in just 10 minutes a day.

While many consumers believe meaningful health and fitness progress requires long, time-intensive workouts, significant new published research from multiple sources show even small increases in daily physical movement can have a positive effect on lifespan. According to one recent study published in JAMA Internal Medicine calculated that over 100,000 deaths per year could be prevented if adults in the U.S. aged 40 to 85 years or older increased their moderate-to-vigorous physical activity by 10 minutes per day. Other studies link consistent short-duration, moderate-to-vigorous exercise - known as “Microdose Fitness”, specifically with reduced risk of cardiovascular disease, cancer and dementia. “10 Minute BODi” translates these studies and the promise of Microdose Fitness into accessible, effective and sustainable programs designed for real life.

“The world doesn’t need more guilt about not exercising. What it needs is a realistic solution based on the latest science,” said Carl Daikeler, co-founder and CEO of BODi. “Microdose Fitness is the answer - not just to the time problem, but also the intimidation, discomfort, expense and inconvenience of the conventional fitness industry. ‘10 Minute BODi’ is the first comprehensive initiative to make all these health benefits available in short ten minute sessions so the rest of the world can participate and actually get the benefits.”

The new programming from BODi is a bold new innovation following in the footsteps of iconic programs like 21 Day Fix, INSANITY and P90X advancing the company’s mission to redefine what a “workout” means, shifting fitness from an all-or-nothing mindset to a daily minimum effective dose based on published research. Instead of long complicated routines or perfection-driven expectations, subscribers get an efficient plan that builds momentum through consistency with workouts that are short, structured, and easy to follow.

To make the process exceptionally easy to follow, BODi is adding four brand-new, step-by-step four-week Microdose Fitness programs, each built around just 10 minutes a day, including:

• 10-Minute Beginner, led by Lacee Green, is designed for those new to fitness or returning after a long break. This low-impact, joint-friendly program builds confidence, reduces intimidation and establishes early wins, a critical factor in habit formation. It’s proven that when a goal feels manageable, people are much more likely to follow through.
• 10-Minute Focus, led by Kelsey Heenan, is a comprehensive approach for all levels combining strength, cardio, mobility and core training to drive measurable improvements in health and performance. The program helps subscribers trust the process and prioritize consistency over intensity.
• 10-Minute Muscle, led by Scott Mathison, provides a daily Microdose of weight training, whether the user is currently inactive or logging miles as runners or cardio-first athletes. Each session is engineered to build and maintain muscle, support skeletal health and protect long-term mobility, while delivering efficient, strength-driven conditioning that targets specific muscle groups, including two dedicated core days. Research consistently confirms that even brief resistance training plays a crucial role in preserving muscle mass, bone density and long-term functional independence as people age.
• 10-Minute Cycle, led by Jenny Ferrero, is an indoor cycling program built around short, targeted rides designed for structured weekly progression. Subscribers cycle for two days, add an upper body strength workout from the BODi Library on day three, ride for two more days, return to upper body on day six, and finish the week with either a Core or Recovery workout. This balanced, total body approach helps prevent overuse while keeping training dynamic, effective, and sustainable.

These new guided programs are being added to a catalog of over 400 10-minute workouts in the BODi library that target every major muscle group and objective, including:

• Tony Horton’s legendary “10-Minute Trainer”
• The “Ten Minute Time Machine” collection
• High-intensity bursts of “600 Seconds”
• Plus yoga, pilates, mobility, dance, cycling and strength sessions; all short circuit workouts that are around 10 minutes in length

“‘10 Minute BODi’ will unlock the scale of impact we’ve been working toward for nearly three decades,” Daikeler added. “When people who currently don't exercise realize that just 10 minutes can lower their risk of disease, increase their energy and strengthen their body, we will make life-changing consistency accessible to millions of people. That’s the real breakthrough.”

“10 Minute BODi” is available now at BODi.com. Subscribers receive a 10-day free trial, followed by a $10 monthly subscription to the curated collection of over 400 Microdose Fitness 10-minute workouts. A monthly subscription to the entire BODi library of over 140 structured step-by-step programs featuring over 8,000 workouts including “10 Minute BODi” plus nutrition plans is available for $19 per month.

About BODi and The Beachbody Company

BODi, formerly known as Beachbody, has been a pioneer in structured, step-by-step home fitness and nutrition programs for nearly three decades, with iconic programs like P90X, INSANITY, 21 Day Fix and the original premium superfood supplement, Shakeology. Since its inception, BODi has helped more than 30 million people reach life-changing results. Today, BODi continues to evolve with a simple mission: help people achieve their goals and lead healthy, fulfilling lives, especially busy, time-strapped people who want to fit healthy habits into everyday life with proven solutions. The BODi community empowers millions to stay motivated and accountable, supporting healthy weight management, improved metabolic function, increased mental and physical well-being, better sleep, as well as evidence-based habits that enhance healthspan and longevity.

To subscribe and shop, visit BODi.com. For company and investor information, please visit TheBeachbodyCompany.com.

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Source: BODi