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Banco Popular launches a new campaign 'We Follow Your Rhythm' introducing audio branding, focusing on customer diversity and banking preferences. The campaign aims to highlight convenience, accessibility, and modern branding through digital and traditional channels. The campaign features collaborations with local musicians, students, and a custom-composed audio branding by Puerto Rican singer-songwriter Tommy Torres.
Banco Popular lancia una nuova campagna 'Seguiamo il Tuo Ritmo', introducendo il branding sonoro, con un focus sulla diversità dei clienti e sulle preferenze bancarie. La campagna mira a mettere in evidenza la convenienza, l'accessibilità e un branding moderno attraverso canali digitali e tradizionali. Essa presenta collaborazioni con musicisti locali, studenti e un branding audio personalizzato composto dal cantautore portoricano Tommy Torres.
Banco Popular lanza una nueva campaña 'Seguimos Tu Ritmo' introduciendo el branding auditivo, enfocándose en la diversidad de clientes y sus preferencias bancarias. La campaña busca resaltar la conveniencia, accesibilidad y un branding moderno a través de canales digitales y tradicionales. La campaña incluye colaboraciones con músicos locales, estudiantes y un branding auditivo personalizado compuesto por el cantautor puertorriqueño Tommy Torres.
방코 포풀라르는 고객의 다양성과 은행 선호도에 초점을 맞춘 오디오 브랜딩을 도입하는 새로운 캠페인 '우리는 당신의 리듬을 따릅니다'를 시작합니다. 이 캠페인은 편리함, 접근성 및 현대적 브랜딩을 디지털 및 전통적 채널을 통해 강조하는 것을 목표로 합니다. 캠페인은 현지 뮤지션, 학생들과 협력을 특징으로 하며, 푸에르토리코 가수 겸 작곡가 토미 토레스에 의해 맞춤 작곡된 오디오 브랜딩을 특징으로 합니다.
Banco Popular lance une nouvelle campagne 'Nous Suivons Votre Rythme' qui introduit le branding auditif, en se concentrant sur la diversité des clients et leurs préférences bancaires. La campagne vise à mettre en lumière la commodité, l'accessibilité et un branding moderne à travers des canaux numériques et traditionnels. La campagne met en vedette des collaborations avec des musiciens locaux, des étudiants et un branding auditif composé sur mesure par le chanteur-compositeur portoricain Tommy Torres.
Banco Popular startet eine neue Kampagne 'Wir folgen Ihrem Rhythmus', die Audio-Branding einführt und sich auf die Vielfalt der Kunden und ihre Bankpräferenzen konzentriert. Die Kampagne zielt darauf ab, Bequemlichkeit, Zugänglichkeit und modernes Branding über digitale und traditionelle Kanäle hervorzuheben. Die Kampagne umfasst Kooperationen mit lokalen Musikern, Studenten und ein speziell von dem puerto-ricanischen Singer-Songwriter Tommy Torres komponiertes Audio-Branding.
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SAN JUAN, Puerto Rico--(BUSINESS WIRE)--
Puerto Rico is a recognized global platform for musical talent, with a variety of rhythms and genres representing its cultural wealth. Rooted in that influence, Banco Popular announced a new campaign titled “We Follow Your Rhythm”. The Bank used the analogy of music to capture the diversity of its customers, the wide range of their banking preferences and the ways that Popular meets those banking needs.
Tommy Torres (Photo: Business Wire)
“For the past 130 years Popular has evolved with cultural, social, and economic changes to ensure it serves optimally and efficiently. We have always moved at the pace of our clients, understanding their preferences, and constantly transforming our offering to meet their needs so they can carry out their transactions in an agile and simple way,” said Ignacio Álvarez, president and CEO of Popular.
“We Follow Your Rhythm” positions Popular as a bank that offers a wide range of financial services through digital and traditional channels. “We want to highlight our convenience and accessibility, which help us build the future, while inclusively serving different generations of customers. We also want to present a more modern brand that contributes to our solid local recognition and evolution,” said Denise Draper, division manager of Marketing at Popular.
The campaign was developed in collaboration with RosadoToledo& and recorded by the Metrópolis production house. It features employees and local musicians, including maestro Ángel “Cucco” Peña for the composition and arrangement. It also includes students from the musical programs of the Banco Popular Foundation and the Arturo Somohano Philharmonic Orchestra. The campaign’s digital elements were created in collaboration with Contáctica.
“At the heart of this campaign is our new corporate purpose: putting people at the center of progress. We also use music to create a connection with our customers and humanize their unique way of banking,” added Patricia Vigoreaux, group vice president of Marketing at Popular.
A custom-composed audio branding performed by Puerto Rican singer-songwriter Tommy Torres helps audiences connect with Popular through sound.
“We have been in the process of modernizing the Popular brand and wanted to connect with people through a sound that distinguishes us. We are grateful to Tommy Torres for participating in this project,” said Eduardo Negrón, executive vice president and manager of Popular's Administration group.
“Tommy created a sound that is recognizable, that identifies our roots and culture, appeals to all the markets we serve (Puerto Rico, the United States, and the Virgin Islands) and connects the customer to the essence of our brand,” Negrón added.
The campaign and the audio branding launch on April 18 and will run on television, in print and online.
banco popular de puerto rico is popular, inc.’s main subsidiary and the primary financial institution in puerto rico. we serve more than 1.4 million individuals and business clients and pride ourselves in offering a wide variety of financial products and services. innovation and top quality service are our drivers which is why we offer our customers over 600 atms, more than 160 branches and multiple banking platforms, such as: mi banco online, mi banco mobile apps and a 24/7 call center called telebanco. we make sure to always stay true to our institutional values: social commitment, our customers, integrity, excellence, innovation, our people and performance. in order to continue to provide the top quality service we have offered for the past 121 years, we look for top quality talent, which is why our more than 6,000 employees are not just employees, but family. our people commit to exceptional performance and are recognized with competitive salaries and benefits. look for more in
