Black Rock Coffee Bar Continues Expansion in California with New Lake Elsinore Location
Black Rock Coffee Bar (BRCB) announced the expansion of its California presence with a new store in Lake Elsinore, located at 321 Summerhill Dr, opening on Wednesday, September 2.
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Rhea-AI Summary
Black Rock Coffee Bar (BRCB) announced the expansion of its California presence with a new store in Lake Elsinore, located at 321 Summerhill Dr, opening on Wednesday, September 2. This location becomes the company’s sixth store in California and is part of its broader state-wide growth strategy.
According to the company, opening week promotions will run from September 2–7, including free and discounted drinks, stickers, and T‑shirts with purchase on select days. Guests can earn rewards “bolts” through the Black Rock Rewards app on in‑store, online, and in‑app purchases, redeemable for free beverages. The store will feature the full menu of handcrafted coffees, teas, smoothies, Fuel energy drinks, food items, and seasonal fall beverages. Black Rock reports having grown to over 200 locations in seven states since its 2008 founding in Oregon.
Details
News Market Reaction – BRCB
On Sep 2, the first trading day after this news, BRCB closed 2.36% above the previous close. Our momentum scanner recorded 7 alerts for this stock that day.
Data tracked by StockTitan Argus for the Sep 2 session.
Key Figures
- California Locations
- 6 locations
- After Lake Elsinore opening
- Opening Date
- September 2
- Lake Elsinore store
- Opening Promotion
- $2 off any size drink
- Monday, September 7
- Fuel Flavors
- over 20 fruit flavors
- Customizable Fuel energy drink
- Retail Locations
- over 200 locations
- Across seven states
- Founded
- 2008
- Founded in Oregon
Historical Context
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New Colorado Springs location marked the company's 21st Colorado store.
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New Tucson location expanded Arizona's footprint to 61 stores.
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Revenue increased 25.0% alongside same-store sales growth and new store openings.
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New Tempe location expanded Arizona's footprint to 60 stores.
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Denver opening accompanied the company's milestone of surpassing 200 locations.
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New Location Marks 6th Store in California
Scottsdale, AZ, Sept. 01, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee chain celebrated for its specialty coffees, teas, smoothies, and signature Fuel® energy drinks, is growing its footprint in California with the opening of a new store in Lake Elsinore.
The store, located at 321 Summerhill Dr, will officially open its doors on Wednesday, September 2nd. This opening marks Black Rock’s sixth California location and reinforces the brand’s steady expansion across the state. Guests can enjoy the following specials during opening week:
- Wednesday, 9/2: Free 16oz Drinks
- Thursday, 9/3: Buy One, Get One Free Drinks
- Friday, 9/4:
50% Off a Drink w/ Food Purchase
- Saturday, 9/5: Signature Grand Opening Sticker with purchase while supplies last
- Sunday, 9/6: Free T-Shirt with purchase while supplies last
- Monday, 9/7:
$2 Off Any Size Drink
"Our growth in California reflects the strong support we've received from our guests across the state," said Mark Davis, CEO of Black Rock Coffee Bar. "We're excited to open our first Lake Elsinore location, connect with new customers, and continue delivering the fast, friendly service and premium beverages that define the Black Rock experience."
Guests can also take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program.
Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house-developed Fuel energy drink, customizable with over 20 fruit flavors. These can be enjoyed alongside sweet and savory food items, including the recently launched Grilled Cheese. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks.
In addition to Black Rock menu staples, guests can enjoy limited-time offerings like their Pumpkin Spiced Latte, Pumpkin Blondie, and Pumpkin Spice Cookie Latte with Cookie Butter Cold Foam. The brand is also featuring its Fall Remix seasonal drinks including the Caramel Apple Butter Shaken Espresso, Cinnamon Bun Latte, and Spellbound Berry Fuel.
For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.
About Black Rock Coffee Bar
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 200 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.
Attachments
Audrey Arbogast Black Rock Coffee Bar audrey.arbogast@havasred.com
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