Black Rock Coffee Bar Continues Expansion in Colorado with New Colorado Springs Location
Rhea-AI Summary
Black Rock Coffee Bar (NASDAQ:BRCB) opens a new Colorado Springs store at 5190 N Academy Blvd #130 on March 31, 2026, its 17th location in Colorado. Opening-week promotions run March 31–April 5, including free 16oz drinks and a free T-shirt while supplies last.
The company highlights its Black Rock Rewards app, recent menu additions like Egg Bites and Protein Cold Foam, and seasonal beverages including the Orange Blossom Mocha and Prickly Pear Fuel.
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News Market Reaction – BRCB
In the Mar 27 session, BRCB declined 9.38%, reflecting a notable negative market reaction. Argus tracked a trough of -2.9% from its starting point during tracking. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 25 | Market expansion | Positive | +1.1% | Two new Phoenix locations with promotions and 55-location footprint highlighted. |
| Mar 19 | Market expansion | Positive | -0.6% | New Denver store opening as 13th in city and 16th in Colorado. |
| Mar 19 | Market expansion | Positive | -0.6% | New Frisco, TX store expanding Dallas metro footprint to 13 locations. |
| Mar 04 | Conference participation | Positive | +9.6% | Participation in J.P. Morgan forum with fireside chat and 4:00 p.m. webcast. |
| Mar 03 | Earnings results | Positive | +9.6% | Strong Q4 and 2025 results with revenue and EBITDA growth plus 2026 guidance. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent company news has often been positive expansion or fundamentals, with 3 aligned and 2 divergent price reactions, indicating mixed follow-through on good news.
This announcement continues Black Rock Coffee Bar’s rapid store expansion, adding a 4th Colorado Springs location and bringing Colorado stores to 17. Earlier in March, the company reported strong Q4 and 2025 results with revenue of $53.6M for Q4 and $200.3M for the year, plus guidance for 36 new stores in 2026. Multiple recent press releases highlighted new Denver, Dallas, and Phoenix locations, as well as participation in a J.P. Morgan conference. Together, the history and this article point to a sustained growth and expansion narrative.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Location Marks 4th Store in Colorado Springs
Scottsdale, AZ, March 27, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee chain celebrated for its specialty coffees, teas, smoothies, and signature Fuel® energy drinks, is growing its footprint in Colorado with the opening of a new store in Colorado Springs.
The store, located at 5190 N Academy Blvd #130, will officially open its doors on Tuesday, March 31. This opening marks Black Rock’s seventeenth Colorado location and reinforces the brand’s steady expansion across the region. Guests can enjoy the following specials during opening week:
- Tuesday, March 31: Free 16oz Drinks
- Wednesday, April 1: Buy One, Get One Free Drinks
- Thursday, April 2:
50% Off Food Items
- Friday, April 3: Limited Edition Sticker with purchase while supplies last
- Saturday, April 4: Free T-Shirt with purchase while supplies last
- Sunday, April 5:
$2 Off Any Size Drink
“Colorado has been an exciting area of growth for Black Rock, and we’re proud to continue expanding in Colorado Springs,” said Mark Davis, CEO of Black Rock Coffee Bar. “We’re grateful for the support we’ve seen across the state and look forward to further growing in the Colorado Springs community through great drinks and genuine hospitality.”
Guests can also take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program.
Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house developed Fuel energy drink, customizable with over 20 fruit flavors. These can be enjoyed alongside sweet and savory food items, including the recently launched Egg Bites. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks.
In addition to Black Rock menu staples, guests can indulge in spring menu favorites like the Orange Blossom Mocha, Sonoran Latte, and Prickly Pear Fuel energy drink. Whether imbibed hot, iced, or blended, these seasonal drinks are crafted to capture the festive flavors of the season. The brand also recently debuted the Coco Lime Dirty Pop – a bright, indulgent blend of coconut, lime, OLIPOP Dr. Goodwin, and sweet cream.
For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.
About Black Rock Coffee Bar
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 180 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.
Attachments
Audrey Arbogast Black Rock Coffee Bar audrey.arbogast@havasred.com