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Black Rock Coffee Bar Continues Expansion in Phoenix with Two New Locations

Black Rock Coffee Bar (BRCB) expands in Phoenix with two new stores opening March 27 (Mesa) and March 31 (Buckeye), bringing the brand to 55 Phoenix locations.

(Neutral)
(Very Positive)
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Black Rock Coffee Bar (BRCB) expands in Phoenix with two new stores opening March 27 (Mesa) and March 31 (Buckeye), bringing the brand to 55 Phoenix locations. Opening-day promotions include $3 medium drinks and next-day sticker giveaways. New and seasonal menu items highlighted.

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Positive

  • Phoenix footprint increases to 55 locations
  • Two new store openings on March 27 (Mesa) and March 31 (Buckeye)
  • Opening promotion of $3 medium drinks to drive initial traffic
  • Expanded menu with Protein options and limited-time Desert Springs flavors

Negative

  • None.
Argus Mar 25 session
+1.09% close to close Open Argus
Details

News Market Reaction – BRCB

In the Mar 25 session, BRCB gained 1.09%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights continued footprint expansion, with 2 new Phoenix-area stores bringing ...
Analysis

This announcement highlights continued footprint expansion, with 2 new Phoenix-area stores bringing the market to 55 locations and reinforcing a growth-focused strategy. Recent history shows strong 2025 financial results, guidance for further store openings, and ongoing product innovation. Investors may watch how new locations contribute to same-store sales trends, how promotions like $3 drinks influence traffic and mix, and whether expansion remains aligned with previously stated growth targets and capital allocation priorities.

Key Figures

New Phoenix stores: 2 locations Phoenix locations: 55 locations Opening promo price: $3 medium drinks +3 more
New Phoenix stores
2 locations
New Mesa and Buckeye stores opening in March 2026
Phoenix locations
55 locations
Total Black Rock presence in Phoenix after new openings
Opening promo price
$3 medium drinks
All-day offer on opening days at both new stores
Fruit flavor options
Over 20 flavors
Customization options for Fuel energy drinks
Mesa opening date
March 27, 2026
Official opening date for 1050 Country Club Dr, Mesa
Buckeye opening date
March 31, 2026
Official opening date for 4595 S Miller Rd, Buckeye

Historical Context

5 past events · Latest: Mar 19
5 events
  1. Mar 19

    Store expansion

    24h Move
    -0.6%

    Announced new Denver store, expanding to 13 Denver and 16 Colorado locations.

  2. Mar 19

    Store expansion

    24h Move
    -0.6%

    Opened new Frisco, TX location, the 13th in the Dallas metro area.

  3. Mar 04

    Conference appearance

    24h Move
    +9.6%

    Management participation in J.P. Morgan forum with one-on-ones and fireside chat.

  4. Mar 03

    Earnings results

    24h Move
    +9.6%

    Reported strong Q4 and 2025 growth, higher EBITDA and 2026 revenue guidance.

  5. Feb 26

    Product partnership

    24h Move
    -0.1%

    Launched limited-time Coco Lime Dirty Pop beverage with OLIPOP across all locations.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Buckeye and Mesa Stores to Open in March

Scottsdale, AZ, March 25, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee company known for its specialty coffees, teas, smoothies, and popular Fuel® energy drinks, is expanding its footprint in the Valley with two new locations opening this week.

The first store, located at 1050 Country Club Dr, will officially open in Mesa on Friday, March 27. A Buckeye location at 4595 S Miller Rd will follow on Tuesday, March 31st. Guests can enjoy $3 medium drinks all day at both locations on their opening days, with the celebration continuing into the following day with exclusive sticker giveaways. With these openings, Black Rock’s Phoenix presence grows to 55 locations, underscoring the brand’s steady expansion throughout the Valley.

“We're grateful for the communities who have already welcomed us in Phoenix and look forward to continued growth in the area,” said Mark Davis, CEO of Black Rock Coffee Bar. “These new neighborhoods bring a warmth and energy that align perfectly with our brand, and we’re excited to welcome our new neighbors with great drinks and genuine hospitality.”

Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house developed Fuel energy drink, customizable with over 20 fruit flavors.  These can be enjoyed alongside sweet and savory food items, including the recently launched Egg Bites. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks.

In addition to Black Rock menu staples, guests can enjoy limited-time Desert Springs offerings like the Orange Blossom Mocha, Prickly Pear Fuel Energy, and Agave Lime Sonoran Latte. Available hot, iced, or blended, these drinks are crafted to highlight bright, refreshing desert-inspired flavors. The brand also recently debuted the Coco Lime Dirty Pop – a bright, indulgent blend of coconut, lime, OLIPOP Dr. Goodwin, and sweet cream.

For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.

About Black Rock Coffee Bar

Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 180 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.

Attachments



Audrey Arbogast
Black Rock Coffee Bar
audrey.arbogast@havasred.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will Black Rock Coffee Bar (BRCB) open its new Mesa location?

The Mesa store opens on March 27, 2026. According to the company, guests can enjoy $3 medium drinks all day at the Mesa opening and sticker giveaways the following day to celebrate.

What is the opening date for Black Rock Coffee Bar (BRCB) Buckeye store?

The Buckeye location opens on March 31, 2026. According to the company, the Buckeye launch includes a $3 medium drink promotion on opening day and exclusive sticker giveaways the next day.

How many Black Rock Coffee Bar (BRCB) locations are now in Phoenix after these openings?

Phoenix presence grows to 55 locations after the two openings. According to the company, the new stores reflect continued, steady expansion throughout the Valley and local community demand.

What opening-day promotions will Black Rock Coffee Bar (BRCB) run at the new Phoenix stores?

Opening-day promotions include $3 medium drinks all day and next-day sticker giveaways. According to the company, these offers aim to welcome new customers and encourage repeat visits during launch week.

What new menu items is Black Rock Coffee Bar (BRCB) featuring at these Phoenix locations?

Menu highlights include Protein Cold Foam, Protein Boosted Milk, Egg Bites, and seasonal Desert Springs drinks. According to the company, limited-time flavors include Orange Blossom Mocha and Prickly Pear Fuel Energy.

Where can investors and customers find updates about Black Rock Coffee Bar (BRCB) new stores and promotions?

Updates are available at br.coffee and social channels. According to the company, follow @blackrockcoffeebar on Facebook and Instagram and @blackrockcoffeeofficial on TikTok for location openings and promotions.

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