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Black Rifle Coffee Company Unleashes Era of Energy Innovation With New Line of Black Rifle Energy™ Beverages

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Black Rifle Coffee Company (NYSE: BRCC) is expanding into the energy product category with a new line of Black Rifle Energy™ beverages. Set to launch in late Q4 and arrive nationwide in early 2025, these drinks feature BRCC's proprietary Energy Blend with naturally sourced caffeine. The company, known for its premium coffee and pro-American values, sees this as an opportunity to enter the $20 billion energy beverage market and strengthen relationships with existing customers while attracting new ones.

CEO Chris Mondzelewski emphasized that this move aligns with BRCC's commitment to product innovation and its core mission of supporting the service community. As the fastest-growing brand in the ready-to-drink coffee space, BRCC aims to revolutionize the premium beverage market with this bold entry into energy drinks.

Black Rifle Coffee Company (NYSE: BRCC) sta espandendo la sua offerta nella categoria dei prodotti energetici con una nuova linea di bevande Black Rifle Energy™. Previsti per il lancio alla fine del quarto trimestre e disponibili a livello nazionale all'inizio del 2025, queste bevande includono il mix energetico proprietario di BRCC con caffeina di origine naturale. L'azienda, nota per il suo caffè di alta qualità e i suoi valori pro-americani, considera questa espansione come un'opportunità per entrare nel mercato delle bevande energetiche da 20 miliardi di dollari e rafforzare i rapporti con i clienti esistenti, attirando nel contempo nuovi consumatori.

Il CEO Chris Mondzelewski ha sottolineato che questa mossa è in linea con l'impegno di BRCC verso l'innovazione dei prodotti e la sua missione principale di sostenere la comunità dei servizi. Essendo il marchio in più rapida crescita nel settore del caffè pronto da bere, BRCC punta a rivoluzionare il mercato delle bevande premium con questo audace ingresso nel settore delle bevande energetiche.

Black Rifle Coffee Company (NYSE: BRCC) está ampliando su oferta en la categoría de productos energéticos con una nueva línea de bebidas Black Rifle Energy™. Se espera que se lancen a finales del cuarto trimestre y lleguen a todo el país a principios de 2025; estas bebidas presentan la mezcla energética propietaria de BRCC con cafeína de origen natural. La compañía, conocida por su café premium y valores proamericanos, ve esta expansión como una oportunidad para ingresar al mercado de bebidas energéticas de 20 mil millones de dólares y fortalecer las relaciones con clientes existentes mientras atrae a nuevos consumidores.

El CEO Chris Mondzelewski enfatizó que este movimiento está alineado con el compromiso de BRCC con la innovación de productos y su misión central de apoyar a la comunidad de servicios. Como la marca de más rápido crecimiento en el espacio de café listo para beber, BRCC pretende revolucionar el mercado de bebidas premium con esta audaz entrada en el sector de las bebidas energéticas.

블랙 라이플 커피 컴퍼니 (NYSE: BRCC)는 에너지 제품 카테고리로의 확장을 진행 중입니다 새로운 블랙 라이플 에너지™ 음료 라인을 출시합니다. 4분기 말에 출시되며 2025년 초에는 전국적으로 도착할 예정인 이 음료는 BRCC의 독자적인 에너지 블렌드와 자연에서 유래한 카페인을 특징으로 합니다. 프리미엄 커피와 친미 가치로 알려진 이 회사는 200억 달러 규모의 에너지 음료 시장에 진입할 기회로 보고 있습니다 기존 고객과의 관계를 강화하고 새로운 고객을 유치할 수 있습니다.

CEO 크리스 몬절레프스키는 이 조치가 BRCC의 제품 혁신에 대한 의지와 서비스 커뮤니티 지원의 핵심 사명과 일치한다고 강조했습니다. 즉석 커피 시장에서 가장 빠르게 성장하는 브랜드로서 BRCC는 에너지 음료 분야에 대담하게 진입하여 프리미엄 음료 시장에 혁신을 가져오고자 합니다.

La Black Rifle Coffee Company (NYSE: BRCC) s'implante dans la catégorie des produits énergétiques avec une nouvelle ligne de boissons Black Rifle Energy™. Prévu pour un lancement fin T4 et pour une disponibilité nationale début 2025, ces boissons présentent le mélange énergétique propriétaire de BRCC avec de la caféine d'origine naturelle. Connue pour son café premium et ses valeurs pro-américaines, l'entreprise voit cela comme une opportunité de penetrer le marché des boissons énergétiques de 20 milliards de dollars tout en renforçant ses relations avec les clients existants et en attirant de nouveaux.

Le PDG Chris Mondzelewski a souligné que ce mouvement est en accord avec l'engagement de BRCC en faveur de l'innovation produit et sa mission fondamentale de soutien à la communauté des services. En tant que la marque à la croissance la plus rapide dans le secteur du café prêt à boire, BRCC vise à révolutionner le marché des boissons premium avec cette audacieuse entrée dans le secteur des boissons énergétiques.

Die Black Rifle Coffee Company (NYSE: BRCC) erweitert ihre Produktpalette um Energiedrinks mit einer neuen Serie von Black Rifle Energy™ Getränken. Der Launch ist für Ende Q4 geplant, und die Getränke werden Anfang 2025 landesweit erhältlich sein; sie enthalten die hauseigene Energy Blend von BRCC mit natürlich gewonnenem Koffein. Das Unternehmen, das für seinen Premium-Kaffee und seine pro-amerikanischen Werte bekannt ist, sieht hierin die Möglichkeit, in den 20-Milliarden-Dollar-Markt für Energiedrinks einzutreten und bestehende Kundenbeziehungen zu stärken sowie neue Kunden zu gewinnen.

CEO Chris Mondzelewski betonte, dass dieser Schritt im Einklang mit BRCCs Engagement für Produktinnovation und seiner zentralen Mission steht, die Dienstgemeinschaft zu unterstützen. Als die am schnellsten wachsende Marke im Bereich der trinkfertigen Kaffees zielt BRCC darauf ab, den Premium-Getränkemarkt mit diesem kühnen Einstieg in die Energiedrinks zu revolutionieren.

Positive
  • Expansion into the $20 billion energy beverage market
  • Launch of new Black Rifle Energy™ line expected in late Q4 2024
  • Nationwide availability planned for early 2025
  • Fastest-growing brand in the ready-to-drink coffee space
  • Potential to attract new consumers and strengthen brand loyalty
Negative
  • None.

Insights

Black Rifle Coffee Company's entry into the $20 billion energy beverage market is a strategic move with significant potential. As the fastest-growing brand in ready-to-drink coffee, BRCC is leveraging its existing strengths to diversify its product portfolio. This expansion could broaden their consumer base and increase revenue streams.

However, the energy drink market is highly competitive, dominated by established players. BRCC's success will depend on its ability to differentiate its product and effectively transfer its brand loyalty from coffee to energy drinks. The late Q4 launch and nationwide availability in early 2025 give the company time to refine its marketing strategy but may also allow competitors to react.

Investors should monitor initial sales performance and market reception closely, as this move could significantly impact BRCC's future growth trajectory and stock performance.

BRCC's expansion into the energy drink market represents a potentially lucrative growth opportunity. The company's strong brand recognition and loyal customer base provide a solid foundation for this new venture. However, investors should consider several financial implications:

  • Initial capital expenditure for product development and production facilities
  • Potential increase in marketing expenses to promote the new product line
  • Possible pressure on profit margins during the initial launch phase

The energy drink market's high margins could positively impact BRCC's overall profitability if the launch is successful. Investors should watch for updates on production costs, pricing strategy and initial sales figures to gauge the potential financial impact on BRCC's bottom line and stock performance.

SALT LAKE CITY--(BUSINESS WIRE)-- Black Rifle Coffee Company (NYSE: BRCC) (“BRCC,” “the company”), a rapidly-growing, mission-driven lifestyle brand and premium coffee company, is expanding into the energy product category with the launch of a new line of high-octane, ready-to-drink Black Rifle Energy™ beverages expected to premier in late Q4 and arrive nationwide in early 2025.

BRCC has dominated the premium coffee space for nearly a decade with its bold roasts and even bolder content strategy. The company's unwavering commitment to pro-American values and its relentlessly service-forward mission have earned the support of a loyal customer base, driving successful growth in new markets. Now, BRCC is kicking into high gear by expanding its ready-to-drink offerings with a new selection of delicious Black Rifle Energy™ beverages. Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging featuring BRCC’s one-of-a-kind designs.

“Black Rifle Coffee Company is always at the cutting edge, and so are our customers,” said BRCC CEO, Chris Mondzelewski. “They’re looking for new ways to fuel their next adventure, and we’re with them every step of the way. We see an opportunity not only to expand our brand offerings, but to give consumers a simply delicious beverage that stands out in the existing market. We’ve already demonstrated our commitment to introducing products that elevate brand experience and ultimately help advance our core mission of giving back to the service community. Black Rifle Energy™ is the latest proof that we’re serious about that commitment.”

With the launch of Black Rifle Energy™, BRCC is entering an era of brand-forward product innovation that will allow the company to strengthen relationships with brand loyalists while inviting new consumers to enjoy its beverages. This move marks the company’s audacious entry into the more than $20 billion energy beverage category, and as the fastest-growing brand in the ready-to-drink coffee space, this is a clear opportunity for BRCC to meet the evolving tastes of existing and new consumers. Combining BRCC’s energy expertise with its commitment to using the highest-quality ingredients, the company has developed a product that remains true to Black Rifle values while revolutionizing the premium beverage space.

Stay tuned for more updates and exclusive previews ahead of the Black Rifle Energy™ launch.

About Black Rifle Coffee Company

Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company and lifestyle brand serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. The company's creative and entertaining approach to marketing has attracted more than 6 million followers across social media platforms. BRCC is committed to supporting Veterans, active-duty military, first responders, and the American way of life.

To learn more, visit www.blackriflecoffee.com, subscribe to the BRCC newsletter, or follow along on social media.

Forward-Looking Statements

This press release contains forward-looking statements about the Company and its industry that involve substantial risks and uncertainties. All statements other than statements of historical fact contained in this press release, including statements regarding the Company’s intentions, beliefs or current expectations concerning, among other things, the Company’s financial condition, liquidity, prospects, growth, strategies, future market conditions, developments in the capital and credit markets and expected future financial performance, as well as any information concerning possible or assumed future results of operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intends,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “will,” “would” and similar expressions, but the absence of these words does not mean that a statement is not forward-looking.

The events and circumstances reflected in the Company’s forward-looking statements may not be achieved or occur and actual results could differ materially from those projected in the forward-looking statements. Factors that may cause such forward-looking statements to differ from actual results include, but are not limited to: competition and our ability to grow and manage growth sustainably and retain our key employees; failure to achieve sustained profitability; negative publicity affecting our brand and reputation, or the reputation of key employees; failure to manage our debt obligations; failure to effectively make use of assets received under bartering transactions; failure by us to maintain our message as a supportive member of the Veteran and military communities and any other factors which may negatively affect the perception of our brand; our limited operating history, which may make it difficult to successfully execute our strategic initiatives and accurately evaluate future risks and challenges; failed marketing campaigns, which may cause us to incur costs without attracting new customers or realizing higher revenue; failure to attract new customers or retain existing customers; risks related to the use of social media platforms, including dependence on third-party platforms; failure to provide high-quality customer experience to retail partners and end users, including as a result of production defaults, or issues, including due to failures by one or more of our co-manufacturers, affecting the quality of our products, which may adversely affect our brand; decrease in success of the direct to consumer revenue channel; loss of one or more co-manufacturers, or delays, quality, or other production issues, including labor-related production issues at any of our co-manufacturers; failure to manage our supply chain, and accurately forecast our raw material and co-manufacturing requirements to support our needs; failure to effectively manage or distribute our products through our Wholesale business partners, especially our key Wholesale business partners; failure by third parties involved in the supply chain of coffee, store supplies or merchandise to produce or deliver products, including as a result of ongoing supply chain disruptions, or our failure to effectively manage such third parties; changes in the market for high-quality coffee beans and other commodities; fluctuations in costs and availability of real estate, labor, raw materials, equipment, transportation or shipping; failure to successfully compete with other producers and retailers of coffee; failure to successfully open new Black Rifle Coffee Outposts, including failure to timely proceed through permitting and other development processes, or the failure of any new or existing Outposts to generate sufficient sales; failure to properly manage our rapid growth, inventory needs, and relationships with various business partners; failure to protect against software or hardware vulnerabilities; failure to build brand recognition using our intellectual properties or otherwise; shifts in consumer spending, lack of interest in new products or changes in brand perception upon evolving consumer preferences and tastes; failure to adequately maintain food safety or quality and comply with food safety regulations; failure to successfully integrate into new domestic and international markets; risks related to leasing space subject to long-term non-cancelable leases and with respect to real property; failure of our franchise partners to successfully manage their franchises; failure to raise additional capital to develop the business; risks related to supply chain disruptions; risks related to unionization of employees; failure to comply with federal state and local laws and regulations, or failure to prevail in civil litigation matters; and other risks and uncertainties indicated in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission (the “SEC”) on March 6, 2024 including those set forth under “Item 1A. Risk Factors” included therein, as well as in our other filings with the SEC. Such forward-looking statements are based on information available as of the date of this press release and the Company’s current beliefs and expectations concerning future developments and their effects on the Company. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified, you should not place undue reliance on these forward-looking statements as predictions of future events. Although the Company believes that it has a reasonable basis for each forward-looking statement contained in this press release, the Company cannot guarantee that the future results, growth, performance or events or circumstances reflected in these forward-looking statements will be achieved or occur at all. These forward-looking statements speak only as of the date of this press release. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

Media:



Press@blackriflecoffee.com

Source: Black Rifle Coffee Company

FAQ

When will Black Rifle Coffee Company (BRCC) launch its new energy drink line?

Black Rifle Coffee Company plans to launch its new Black Rifle Energy™ beverage line in late Q4 2024, with nationwide availability expected in early 2025.

What is the size of the energy beverage market that BRCC is entering?

BRCC is entering the energy beverage market, which is valued at more than $20 billion.

What is unique about Black Rifle Coffee Company's new energy drinks?

Black Rifle Energy™ beverages feature BRCC's proprietary Energy Blend with naturally sourced caffeine and are packaged in attention-grabbing designs that align with the company's brand.

How does the new energy drink line align with BRCC's business strategy?

The launch of Black Rifle Energy™ aligns with BRCC's strategy of brand-forward product innovation, aiming to strengthen relationships with existing customers while attracting new consumers to the brand.

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