BRC Inc. owner EKNRH Holdings LLC sells 5,572 shares

Both sales were reported under an EKNRH Holdings LLC Rule 10b5-1 trading plan adopted June 15, 2026.

Rhea-AI Filing Summary

BRC Inc. founder Evan Hafer and 10% owner EKNRH Holdings LLC reported transactions in which the LLC exchanged 2,724 Common Units for 2,724 Class A shares and forfeited 2,724 Class B shares on October 16, 2026, then sold 2,724 Class A shares at a weighted average price of $10.56 per share. On October 20, 2026, the LLC exchanged 5,572 Common Units for an equal number of Class A shares and forfeited 5,572 Class B shares, then sold 5,572 Class A shares at a weighted average price of $10.5892 per share.

The sales were effected under a Rule 10b5-1 trading plan adopted by EKNRH Holdings LLC on June 15, 2026. A separate holding entry lists 8,000 Class A shares held directly as of October 16, 2026.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 9 txns

Insider Hafer Evan, EKNRH Holdings LLC

Role Founder | 10% Owner

Sold 8,296 shs ($88K)

Approx. gross sale proceeds $88K

Type	Security	Shares	Price	Value
Conversion	Common Units F6, F2	5,572	$0.00	$0.00
Other	Class B Common Stock F1, F2	5,572	$0.00	$0.00
Conversion	Class A Common Stock F2	5,572	$0.00	$0.00
Sale	Class A Common Stock F3, F5	5,572	$10.5892	$59K
Conversion	Common Units F6, F2	2,724	$0.00	$0.00
Other	Class B Common Stock F1, F2	2,724	$0.00	$0.00
Conversion	Class A Common Stock F2	2,724	$0.00	$0.00
Sale	Class A Common Stock F3, F4	2,724	$10.56	$29K
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Common Units — 2,790,237 contracts (Indirect, Through EKNRH Holdings LLC); Class B Common Stock — 2,790,237 shares (Indirect, Through EKNRH Holdings LLC); Class A Common Stock — 0 shares (Indirect, Through EKNRH Holdings LLC); Class A Common Stock — 8,000 shares (Direct)

Footnotes (6)

1. F1. The reported securities provide no economic rights in BRC Inc. (the "Issuer") to the holder thereof but each share of Class B Common Stock ("Class B Share") entitles the holder to one vote as a common stockholder of the Issuer.
2. F2. Represents the exchange of common units of Authentic Brands LLC (the "Common Units") for an equivalent number of shares of Class A Common Stock ("Class A Shares") of the Issuer and the forfeiture of an equivalent number of Class B Shares of the Issuer.
3. F3. The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by EKNRH Holdings LLC on June 15, 2026.
4. F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.50 to $10.74, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.
5. F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.50 to $10.695, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.
6. F6. The Common Units may be exchanged by the holder (upon forfeiture of an equivalent number of Class B Shares), at any time and from time to time, for an equivalent number of Class A Shares of the Issuer (or the cash value thereof, at the election of the Issuer).

Key Figures

Class A shares sold: 2,724 shares Weighted average sale price: $10.56 per share Class A shares sold: 5,572 shares +3 more

6 metrics

Class A shares sold 2,724 shares October 16, 2026

Weighted average sale price $10.56 per share October 16, 2026

Class A shares sold 5,572 shares October 20, 2026

Weighted average sale price $10.5892 per share October 20, 2026

Direct Class A shares held 8,000 shares As of October 16, 2026

Rule 10b5-1 trading plan adoption date June 15, 2026 Adopted by EKNRH Holdings LLC

Key Terms

Common Units, Class B Shares, Rule 10b5-1 trading plan, weighted average price

4 terms

Common Units financial

"exchange of common units ... for an equivalent number of shares"

Common units are the basic ownership stakes in a company, limited partnership, or trust that function like common stock: they give holders a claim on profits and often voting rights. Think of them as the ordinary seats at a table—the most directly affected by the business’s success or failure, so they typically offer higher upside but carry greater risk than preferred claims or creditors, which matters to investors evaluating potential return and safety.

Class B Shares financial

"forfeiture of an equivalent number of Class B Shares"

Class B shares are one type of a company’s stock that carries a specific set of rights — often different voting power or dividend rules compared with other classes. For investors, that affects influence over company decisions and potential income: owning Class B might mean fewer or more votes per share or different claim on profits, like having a different seat at a decision table or a different slice of the payout pie.

Rule 10b5-1 trading plan regulatory

"effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many BRCC shares did EKNRH Holdings LLC sell?

EKNRH Holdings LLC sold 2,724 Class A shares on October 16, 2026, at a weighted average of $10.56 per share, and 5,572 shares on October 20, 2026, at a weighted average of $10.5892 per share.

What price ranges applied to the BRCC share sales?

The October 16, 2026 sale was reported at a weighted average price of $10.56 per share, with transactions ranging from $10.50 to $10.74, inclusive. The October 20, 2026 sale was reported at a weighted average price of $10.5892 per share, with transactions ranging from $10.50 to $10.695, inclusive.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/20/2026 - 05:28 PM EDT Accepted by SEC EDGAR 10/20/2026 - 05:27 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hafer Evan

(Last) (First) (Middle)

C/O BRC INC.

3131 W. 2210 S., SUITE C

(Street)

WEST VALLEY CITY UTAH 84119

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BRC Inc. [ BRCC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Founder

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class B Common Stock(1)	10/16/2026		J(2)		2,724	D	$0	2,795,809	I	Through EKNRH Holdings LLC
Class A Common Stock	10/16/2026		C(2)		2,724	A	$0	2,724	I	Through EKNRH Holdings LLC
Class A Common Stock	10/16/2026		S(3)		2,724	D	$10.56(4)	0	I	Through EKNRH Holdings LLC
Class B Common Stock(1)	10/20/2026		J(2)		5,572	D	$0	2,790,237	I	Through EKNRH Holdings LLC
Class A Common Stock	10/20/2026		C(2)		5,572	A	$0	5,572	I	Through EKNRH Holdings LLC
Class A Common Stock	10/20/2026		S(3)		5,572	D	$10.5892(5)	0	I	Through EKNRH Holdings LLC
Class A Common Stock								8,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Common Units	(6)	10/16/2026		C(2)			2,724	08/09/2022	(6)	Class A Common Stock	2,724	$0	2,795,809	I	Through EKNRH Holdings LLC
Common Units	(6)	10/20/2026		C(2)			5,572	08/09/2022	(6)	Class A Common Stock	5,572	$0	2,790,237	I	Through EKNRH Holdings LLC

1. Name and Address of Reporting Person^*

Hafer Evan

(Last) (First) (Middle)

C/O BRC INC.

3131 W. 2210 S., SUITE C

(Street)

WEST VALLEY CITY UTAH 84119

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Founder

1. Name and Address of Reporting Person^*

EKNRH Holdings LLC

(Last) (First) (Middle)

C/O BRC INC. 3131 W. 2210 S., SUITE C

(Street)

WEST VALLEY CITY UTAH 84119

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported securities provide no economic rights in BRC Inc. (the "Issuer") to the holder thereof but each share of Class B Common Stock ("Class B Share") entitles the holder to one vote as a common stockholder of the Issuer.

2. Represents the exchange of common units of Authentic Brands LLC (the "Common Units") for an equivalent number of shares of Class A Common Stock ("Class A Shares") of the Issuer and the forfeiture of an equivalent number of Class B Shares of the Issuer.

3. The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by EKNRH Holdings LLC on June 15, 2026.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.50 to $10.74, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.50 to $10.695, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.

6. The Common Units may be exchanged by the holder (upon forfeiture of an equivalent number of Class B Shares), at any time and from time to time, for an equivalent number of Class A Shares of the Issuer (or the cash value thereof, at the election of the Issuer).

Remarks:

	/s/ Andrew J. McCormick, as attorney-in-fact	10/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)