BRC Inc.: EKNRH Holdings LLC sells 15,704 shares
The founder was listed with 8,000 directly held Class A shares after the October 13, 2026 transaction; the LLC’s sales followed its June 15, 2026 plan adoption.
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Form Type
4
Rhea-AI Filing Summary
For BRC Inc., reporting person EKNRH Holdings LLC exchanged 15,704 Common Units for an equivalent number of Class A shares and forfeited an equivalent number of Class B shares over October 13–15, 2026. The LLC sold 15,704 Class A shares: 200 on October 13 at a weighted-average price of $10.5075, 200 on October 14 at $10.50, and 15,304 on October 15 at a weighted-average price of $10.62. All amounts reflect BRC Inc.’s one-for-ten reverse stock split effected August 21, 2026.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
13 txns
Insider
Hafer Evan, EKNRH Holdings LLC
Role
Founder | 10% Owner
Sold
15,704 shs ($167K)
Approx. gross sale proceeds
$167K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Common Units F6, F2 | 15,304 | $0.00 | $0.00 |
| Other | Class B Common Stock F1, F2 | 15,304 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F2 | 15,304 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F5 | 15,304 | $10.62 | $163K |
| Conversion | Common Units F6, F2 | 200 | $0.00 | $0.00 |
| Other | Class B Common Stock F1, F2 | 200 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F2 | 200 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3 | 200 | $10.50 | $2K |
| Conversion | Common Units F6, F2 | 200 | $0.00 | $0.00 |
| Other | Class B Common Stock F1, F2 | 200 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F2 | 200 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F4 | 200 | $10.5075 | $2K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Units — 2,798,533 contracts (Indirect, Through EKNRH Holdings LLC);
Class B Common Stock — 2,798,533 shares (Indirect, Through EKNRH Holdings LLC);
Class A Common Stock — 0 shares (Indirect, Through EKNRH Holdings LLC);
Class A Common Stock — 8,000 shares (Direct)
Footnotes (6)
- F1. The reported securities provide no economic rights in BRC Inc. (the "Issuer") to the holder thereof but each share of Class B Common Stock ("Class B Share") entitles the holder to one vote as a common stockholder of the Issuer.
- F2. Represents the exchange of common units of Authentic Brands LLC (the "Common Units") for an equivalent number of shares of Class A Common Stock ("Class A Shares") of the Issuer and the forfeiture of an equivalent number of Class B Shares of the Issuer.
- F3. The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by EKNRH Holdings LLC on June 15, 2026.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.50 to $10.515, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.50 to $10.80, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.
- F6. The Common Units may be exchanged by the holder (upon forfeiture of an equivalent number of Class B Shares), at any time and from time to time, for an equivalent number of Class A Shares of the Issuer (or the cash value thereof, at the election of the Issuer).
Key Figures
Common Units exchanged: 15,704 units
Class A shares sold: 15,704 shares
Weighted-average sale price: $10.5075 per share
+4 more
7 metrics
Common Units exchanged
15,704 units
October 13–15, 2026
Class A shares sold
15,704 shares
October 13–15, 2026
Weighted-average sale price
$10.5075 per share
October 13, 2026
Sale price
$10.50 per share
October 14, 2026
Weighted-average sale price
$10.62 per share
October 15, 2026
Direct Class A shares held
8,000 shares
After the October 13, 2026 transaction
Reverse stock split
One-for-ten (1:10)
Effected August 21, 2026; reported amounts reflect the split
Key Terms
Common Units, weighted average price, Rule 10b5-1 trading plan, reverse stock split
4 terms
Common Units technical
"exchange of Common Units for an equivalent number"
Common units are the basic ownership stakes in a company, limited partnership, or trust that function like common stock: they give holders a claim on profits and often voting rights. Think of them as the ordinary seats at a table—the most directly affected by the business’s success or failure, so they typically offer higher upside but carry greater risk than preferred claims or creditors, which matters to investors evaluating potential return and safety.
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Rule 10b5-1 trading plan regulatory
"effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
reverse stock split technical
"one-for-ten (1:10) reverse stock split"
A reverse stock split reduces a company's number of outstanding shares while raising the price per share proportionally, so the total value of each investor's holding is unchanged; a 1-for-10 split turns 100 shares worth $1 each into 10 shares worth $10 each. Companies often do this to regain compliance with an exchange's minimum price rule or to attract investors who avoid very low-priced stocks.
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