BRC Inc.: EKNRH Holdings LLC sells 24,000 shares
Each Class B share carried one vote but no economic rights, and the Common Units could be exchanged for Class A shares or their cash value at the issuer's election.
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Form Type
4
Rhea-AI Filing Summary
BRC Inc. Founder Evan Hafer and ten-percent owner EKNRH Holdings LLC are named as reporting persons; the transactions were conducted through the LLC. On October 27 and 28, 2026, the LLC exchanged 12,000 Common Units each day for 12,000 Class A shares, forfeiting an equivalent number of Class B shares, and sold 12,000 Class A shares each day. Weighted average sale prices were $11.3736 and $11.7786 per share, respectively. The transactions were under a Rule 10b5-1 trading plan adopted by the LLC on June 15, 2026.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
8 txns
Insider
Hafer Evan, EKNRH Holdings LLC
Role
Founder | 10% Owner
Sold
24,000 shs ($278K)
Approx. gross sale proceeds
$278K
Share of Position Sold
100%
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Common Units F6, F2 | 12,000 | $0.00 | $0.00 |
| Other | Class B Common Stock F1, F2 | 12,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F2 | 12,000 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F5 | 12,000 | $11.7786 | $141K |
| Conversion | Common Units F6, F2 | 12,000 | $0.00 | $0.00 |
| Other | Class B Common Stock F1, F2 | 12,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F2 | 12,000 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F4 | 12,000 | $11.3736 | $136K |
| Holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Units — 2,766,237 contracts (Indirect, Through EKNRH Holdings LLC);
Class B Common Stock — 2,766,237 shares (Indirect, Through EKNRH Holdings LLC);
Class A Common Stock — 0 shares (Indirect, Through EKNRH Holdings LLC);
Class A Common Stock — 8,000 shares (Direct)
Holdings Before and After:
Common Units, 2,790,237 to 2,766,237 contracts (Indirect, Through EKNRH Holdings LLC);
Class B Common Stock, 2,790,237 to 2,766,237 shares (Indirect, Through EKNRH Holdings LLC);
Class A Common Stock, 0 to 0 shares (Indirect, Through EKNRH Holdings LLC)
Footnotes (6)
- F1. The reported securities provide no economic rights in BRC Inc. (the "Issuer") to the holder thereof but each share of Class B Common Stock ("Class B Share") entitles the holder to one vote as a common stockholder of the Issuer.
- F2. Represents the exchange of common units of Authentic Brands LLC (the "Common Units") for an equivalent number of shares of Class A Common Stock ("Class A Shares") of the Issuer and the forfeiture of an equivalent number of Class B Shares of the Issuer.
- F3. The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by EKNRH Holdings LLC on June 15, 2026.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.20 to $11.55, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.40 to $12.12, inclusive. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer full information regarding the number of shares purchased or sold at each separate price.
- F6. The Common Units may be exchanged by the holder (upon forfeiture of an equivalent number of Class B Shares), at any time and from time to time, for an equivalent number of Class A Shares of the Issuer (or the cash value thereof, at the election of the Issuer).
Key Figures
Common Units exchanged: 12,000 units
Class A shares sold: 12,000 shares
Weighted average sale price: $11.3736 per share
+4 more
7 metrics
Common Units exchanged
12,000 units
October 27, 2026
Class A shares sold
12,000 shares
October 27, 2026
Weighted average sale price
$11.3736 per share
October 27, 2026
Common Units exchanged
12,000 units
October 28, 2026
Class A shares sold
12,000 shares
October 28, 2026
Weighted average sale price
$11.7786 per share
October 28, 2026
Direct Class A shares held
8,000 shares
As of October 27, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average price, Common Units, Class B Share
4 terms
Rule 10b5-1 trading plan regulatory
"pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Common Units financial
"exchange of common units of Authentic Brands LLC"
Common units are the basic ownership stakes in a company, limited partnership, or trust that function like common stock: they give holders a claim on profits and often voting rights. Think of them as the ordinary seats at a table—the most directly affected by the business’s success or failure, so they typically offer higher upside but carry greater risk than preferred claims or creditors, which matters to investors evaluating potential return and safety.
FAQ
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