Level up your summer with Dutch Bros' newest drink!
Rhea-AI Summary
Dutch Bros has launched its summer drink, the High Dive Rebel, featuring tropical fruit flavors, available at over 550 locations starting May 2, 2022. This exclusive energy drink combines peach, pomegranate, and a mix of passion fruit, guava, orange, and pineapple. For non-caffeine lovers, the High Dive Lemonade is also an option. The High Dive Rebel will be featured through June but available all summer. Additionally, the popular Campout Cold Brew returns, blending cold brew coffee with chocolate milk and marshmallow flavors.
Positive
- Launch of the High Dive Rebel expected to drive summer sales.
- The new drink adds variety to Dutch Bros' product line, appealing to different customer preferences.
Negative
- None.
News Market Reaction
On the day this news was published, BROS gained 3.10%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Bask in the sun or chase it with the High Dive Rebel featuring Tropical Fruit
GRANTS PASS, Ore., May 2, 2022 /PRNewswire/ -- Dutch Bros is celebrating summer with its newest drink! Starting today, the drive-thru coffee company is introducing the High Dive Rebel with Tropical Fruit at all of its more than 550 locations.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8977753-dutch-bros-newest-drink-high-dive-rebel/
- The High Dive Rebel is Dutch Bros' exclusive energy drink infused with peach, pomegranate and Tropical Fruit - a blend of passion fruit, guava, orange and pineapple. Caffeine not your vibe? Check out the High Dive Lemonade! Both are delicious iced or blended.
"The High Dive Rebel is the perfect complement to sunny days and any summer adventure," said Listel Bjorck, senior product manager at Dutch Bros. "Tropical Fruit is the best addition to really take summer drinks to the next level."
Dutch Bros will also bring back the fan favorite Campout Cold Brew which is a combination of Dutch Bros' Cold Brew, chocolate milk and toasted 'mellow flavor topped with Dutch Bros' signature Soft Top, a fluffy, sweet topping and chocolate drizzle.
The High Dive Rebel and Campout Cold Brew will be featured through the end of June but available all summer long.
Dutch Bros Coffee is a drive-thru coffee company dedicated to making a massive difference one cup at a time. Headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma, it's now sharing the "Dutch Luv" with more than 550 locations in 13 states. Dutch Bros serves specialty coffee, smoothies, freezes, teas, an exclusive Dutch Bros Blue Rebel energy drink and nitrogen-infused cold brew coffee. Its rich, proprietary coffee blend is handcrafted from start to finish.
In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Dutch Bros Foundation and local franchisees, the company donates several million dollars to causes across the country each year.
To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook, Twitter, & TikTok, and download the Dutch Bros app to earn points and score rewards!
View original content:https://www.prnewswire.com/news-releases/level-up-your-summer-with-dutch-bros-newest-drink-301535934.html
SOURCE Dutch Bros Coffee
FAQ
What is the High Dive Rebel drink by Dutch Bros?
When was the High Dive Rebel launched?
Where can I find the High Dive Rebel drink?
How long will the High Dive Rebel be available?
