Brightstar Lottery and Scientific Games Joint Venture Awarded 15-Year Lottery Contract for New State of São Paulo Lottery in Brazil
Rhea-AI Summary
Brightstar Lottery (NYSE: BRSL) and Scientific Games formed SP Loterias SPE S.A. and executed a 15-year concession with the Government of São Paulo to operate a new state lottery starting Jan. 5, 2026. The exclusive license covers draw-based, instant and eInstant games via retail and digital channels, plus passive lottery games, and aims to generate funding for healthcare investments across São Paulo.
The joint venture will supply omnichannel technology and game content, including Brightstar's iLottery system, to serve São Paulo's 44 million residents with retail and digital offerings.
Positive
- 15-year exclusive concession awarded to SP Loterias SPE S.A.
- Access to 44 million São Paulo residents via retail and digital channels
- Omnichannel technology with Brightstar iLottery and Scientific Games content
Negative
- None.
News Market Reaction
On the day this news was published, BRSL gained 0.72%, reflecting a mild positive market reaction. This price movement added approximately $21M to the company's valuation, bringing the market cap to $2.98B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
BRSL was down 1.16% while key gambling peers like SBET, RSI, CHDN and SGHC were up roughly 2–3%, suggesting a stock-specific move rather than a sector-wide shift.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 23 | Lottery partnership | Positive | -2.1% | Contract to supply instant ticket portfolio to Poland’s national lottery. |
| Dec 18 | Long-term contract | Positive | +2.4% | 19-year agreement with Lotterywest for systems and digital products. |
| Dec 10 | Product launch | Positive | +1.4% | Launch of patented Cash Pop game with Pennsylvania Lottery. |
| Dec 03 | Debt refinancing | Positive | -1.6% | Pricing of $750M 5.750% notes due 2033 to redeem 2027 notes. |
| Dec 02 | Debt offering | Negative | -2.0% | Benchmark senior secured notes offering to fund partial 2027 note redemption. |
Strategic contracts and product launches have produced modest, mixed price reactions, with some positive announcements followed by short-term share weakness.
Over the last months, Brightstar reported several strategic milestones. These include a Poland instant-ticket partnership on Dec 23, 2025, a long-term Lotterywest system deal in Western Australia on Dec 18, 2025, and the Cash Pop launch with Pennsylvania Lottery on Dec 10, 2025. The company also refinanced debt via new notes and a related offering in early December. Today’s São Paulo joint venture extends that pattern of international lottery contracts and long-dated concessions.
Market Pulse Summary
This announcement adds a 15-year exclusive license to operate the São Paulo State lottery via a joint venture with Scientific Games, targeting a base of 44 million residents. It continues Brightstar’s strategy of securing long-dated lottery concessions alongside recent deals in Italy and Poland. Investors may watch for implementation milestones, digital adoption of eInstant and iLottery offerings, and how these contracts interact with the company’s existing debt profile and capital returns.
Key Terms
concession agreement regulatory
exclusive state license regulatory
omnichannel technical
ilottery technical
AI-generated analysis. Not financial advice.
Terms of the 15-year agreement provide SPL with an exclusive state license for lottery operations in São Paulo, including draw-based, instant and eInstant games through retail and digital channels, as well as passive lottery games, to entertain players and generate funding for healthcare investments across São Paulo. Together, Brightstar and Scientific Games will provide technology to power an omnichannel play experience, each providing content across retail and digital channels in effort to deliver a seamless player journey.
"Brightstar is very pleased to expand our operations in
"The SPL joint venture with Brightstar is the result of months of collaboration to ensure this new state lottery in
About Brightstar Lottery PLC
Brightstar Lottery PLC (NYSE: BRSL) is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, entertain players and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.
About Scientific Games
Scientific Games is a global leader in retail and digital products, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.
Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Brightstar Lottery PLC and its consolidated subsidiaries (the "Company") and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "would," "should," "shall," "continue," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company's control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) macroeconomic, regulatory and political uncertainty, including as a result of new or increased tariffs, trade wars, and other restrictions on trade between or among countries in which the Company operates, and related changes in discretionary consumer spending and behavior, fluctuations in foreign currency exchange rates, and the other factors and risks described in the Company's annual report on Form 20-F for the financial year ended December 31, 2024 and other documents filed or furnished from time to time with the SEC, which are available on the SEC's website at www.sec.gov and on the investor relations section of the Company's website at www.brightstarlottery.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that may affect the Company's business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to the Company, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.
Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, mike.deangelis@brightstarlottery.com
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190
Scientific Games Contact:
Media@scientificgames.com
© 2026 Scientific Games, LLC. All Rights Reserved.
© 2026 Brightstar Lottery PLC
The trademarks and/or service marks used herein are either trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates or its licensors.
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SOURCE Brightstar Lottery PLC
FAQ
What did Brightstar (BRSL) and Scientific Games announce on January 5, 2026 about São Paulo?
How long is the São Paulo lottery contract for BRSL's joint venture?
What types of games will the SP Loterias (BRSL) concession include?
Will BRSL's joint venture offer digital lottery services in São Paulo?
What is the stated public purpose of the new São Paulo lottery awarded to BRSL's joint venture?
