Braze Delivers BrazeAI Decisioning Studio™ Through Google Cloud Marketplace

Key Terms

reinforcement learning technical

A type of artificial intelligence that learns by trial and error, receiving feedback from its actions to favor choices that lead to better outcomes. Think of it like a salesperson learning which pitches close deals by trying different approaches and keeping the ones that work. For investors, reinforcement learning matters because it can power smarter trading systems, optimize business operations, or improve products—potentially boosting efficiency and profits while also introducing model and execution risks.

first-party data technical

First-party data is information a company collects directly from its own customers and users through interactions like purchases, website visits, app usage, subscriptions, or surveys. For investors it matters because this data is exclusive, typically more accurate and cost-effective than third-party sources, and helps the company target customers, predict sales, improve products, and comply with privacy rules — like a store’s loyalty list versus a bought mailing list.

martech stack technical

A martech stack is the set of software tools and platforms a company uses to find customers, manage relationships, deliver campaigns and measure results — like a toolbox of apps for advertising, email, analytics and customer data. Investors watch it because the right stack can lower marketing costs, speed growth and improve decision-making, while poor integration or expensive vendors can raise risk to revenue and margins.

kpi technical

A KPI is a measurable metric a company tracks to show progress toward a specific business goal, such as sales growth, customer retention, profit margins, or production speed. Investors treat KPIs like a car’s dashboard: they reveal whether management is driving the company in the right direction, help compare companies on the same scale, and flag strengths or problems that could affect future returns.

ai agents technical

AI agents are computer programs designed to perform tasks or make decisions automatically, often by learning from data and adapting to new information. They act like virtual assistants or robots that can handle complex activities without human intervention, which can help businesses and individuals save time and improve efficiency. For investors, AI agents matter because they can enhance decision-making and automate processes that influence markets and financial outcomes.

Braze gives customers the ability to power autonomous, individualized decisioning for their customer engagement strategies on Google Cloud

NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), a leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the availability of BrazeAI Decisioning Studio™ on Google Cloud Marketplace, providing customers with streamlined procurement and deployment of its first-to-market AI decisioning capabilities directly within their Google Cloud environments.

Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.

BrazeAI Decisioning Studio™, unveiled at Forge 2025, Braze’s annual conference, is designed to optimize any business KPI through 1:1 personalization. Using reinforcement learning, it autonomously experiments and continuously learns from every customer interaction. BrazeAI Decisioning Studio™ uses all available first-party data to personalize every aspect of customer communication, including the channel, message, creative, offer, time, day, and frequency. This powerful decisioning layer integrates seamlessly into any existing martech stack, delivering both measurable ROI and actionable insights for enterprises.

“Our mission at Braze is to help brands deliver truly personalized experiences at massive scale, and that means meeting our customers where they manage their most valuable asset: their data,” said Ed McDonnell, Chief Revenue Officer at Braze. “Making BrazeAI Decisioning Studio™ easily accessible on Google Cloud Marketplace accelerates that mission by giving our joint customers a frictionless way to deploy and integrate this transformative technology where they already manage their infrastructure. This collaboration allows us to deliver powerful, yet intuitive solutions, truly enabling marketers to scale personalized experiences and achieve a clear return on investment.”

“Bringing BrazeAI Decisioning Studio™ to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the marketing personalization on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Braze can now securely scale and support customers on their digital transformation journeys.”

The launch of BrazeAI Decisioning Studio™ on Google Cloud Marketplace builds on our long-standing collaboration with Google Cloud, including our deep integration with Google BigQuery to unlock the power of first-party customer data. Customers can now find and deploy BrazeAI Decisioning Studio™ directly on Google Cloud Marketplace to start training their AI agents for autonomous, goal-aligned decisioning today.

Check out the BrazeAI Decisioning Studio™ listing on Google Cloud Marketplace here

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

Forward-looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated performance of and benefits from Braze, its products and programs, including the BrazeAI Decisioning Studio™. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251202496602/en/

Patrick Grier

Communications Manager

patrick.grier@braze.com

Source: Braze