New Report from WARC and Braze Reveals How Major Brands are Successfully Unlocking the Creative Potential of Technology
Joint Study Analyses Pioneering Use of Technology to Drive Creativity and Commercial Success from World’s
“The Invisible Enabler: Unlocking the Creative Potential of Technology” taps into the highly respected WARC rankings, the views of those judging the world’s top creative awards, and new empirical data. It delves into award-winning creative campaigns from brands such as Adidas, Burger King, Lexus, Nike, Snickers, Spotify, sharing learnings around five key themes that explore the magic of tech, creativity, and customer engagement.
“Brand marketing has entered a new era – for too long, there’s been a false tension between creativity and performance,” said
The five themes explore the various ways brands have switched up their customer engagement strategies in the past years, including:
Top of the Ladder Technology
The Creative Effectiveness Ladder - a framework created by WARC and
Data Inspires the Creative
This theme demonstrates how data used holistically can be the creative foundation for any great campaign. Consumers today demand unique and personalized experiences, therefore using data, especially first-party data, enables marketers and advertisers not just to replace existing capabilities, but to unlock new ones with more creative applications than ever before.
The path to purchase has evolved in a post-pandemic world. Consumers require a seamless and rewarding omnichannel experience that engages them throughout the purchase journey, which is best achieved through mixing both the physical and the digital.
Collapsing the Funnel
Brands' marketing and performance teams are working more closely together. WARC’s 2022 Marketer Toolkit showed that
From Gaming to the Metaverse
With marketers experimenting with AR and VR, consumers expect new platforms to be engaging. By taking inspiration from the gaming industry, brands can start to build relationships through
Read the full report here: https://www.warc.com//content/article/warc-exclusive/the-invisible-enabler--unlocking-the-creative-potential-of-technology/en-gb/147514
About Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and
About WARC
WARC – The global authority on marketing effectiveness
For over 35 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. WARC services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of
WARC is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.
Its world-class businesses improve performance and solve problems for its customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. Ascential also serves customers across Retail & Financial Services.
Forward-Looking Statements
This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated benefits that customer engagement strategies or the Braze platform or other technology may provide brands. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in the Braze’s Quarterly Report on Form 10-Q for the quarter ended
View source version on businesswire.com: https://www.businesswire.com/news/home/20221003005501/en/
Communications Manager, EMEA
press@braze.com
Source: Braze