Blue Star Foods Partners with KeHE Distributors to Launch Flagship Crab Meat Pouch Nationwide
Blue Star Foods (OTCQB: BSFC) has announced a strategic partnership with KeHE Distributors and the launch of its flagship 6-ounce crab meat pouch product. The partnership grants BSFC access to KeHE's extensive network of 18 distribution centers and 31,000+ retail and online outlets nationwide.
The new crab meat pouch features wild-caught blue swimming crab in an eco-friendly format, offering long shelf life and clean-label, keto-friendly formulation. The company is offering promotional deals including 50% off Manufacturers Charge Back for retailers and a BOGO offer for consumers.
The product leverages Blue Star's Eco-Fresh™ sustainable packaging, which reduces CO2 emissions by 60% compared to traditional cans, aligning with the company's Triple Bottom Line philosophy focusing on economic, social, and environmental priorities.
Blue Star Foods (OTCQB: BSFC) ha annunciato una partnership strategica con KeHE Distributors e il lancio del suo prodotto di punta: una confezione da 6 once di carne di granchio. La collaborazione offre a BSFC l'accesso alla vasta rete di KeHE, composta da 18 centri di distribuzione e oltre 31.000 punti vendita al dettaglio e online a livello nazionale.
La nuova confezione di carne di granchio contiene granchio blu pescato in natura, presentato in un formato ecologico, con lunga conservazione e una formulazione a etichetta pulita, adatta a diete keto. L'azienda propone offerte promozionali, tra cui un 50% di sconto sul Manufacturers Charge Back per i rivenditori e un'offerta BOGO per i consumatori.
Il prodotto utilizza il packaging sostenibile Eco-Fresh™ di Blue Star, che riduce le emissioni di CO2 del 60% rispetto alle lattine tradizionali, in linea con la filosofia Triple Bottom Line dell'azienda, che pone l'accento su priorità economiche, sociali e ambientali.
Blue Star Foods (OTCQB: BSFC) ha anunciado una alianza estratégica con KeHE Distributors y el lanzamiento de su producto estrella: una bolsa de carne de cangrejo de 6 onzas. Esta asociación le otorga a BSFC acceso a la amplia red de KeHE, que incluye 18 centros de distribución y más de 31,000 puntos de venta minoristas y en línea a nivel nacional.
La nueva bolsa de carne de cangrejo presenta cangrejo azul capturado en estado salvaje en un formato ecológico, con larga vida útil y una formulación limpia, apta para dietas keto. La empresa ofrece promociones, incluyendo un 50% de descuento en Manufacturers Charge Back para minoristas y una oferta BOGO para consumidores.
El producto utiliza el empaque sostenible Eco-Fresh™ de Blue Star, que reduce las emisiones de CO2 en un 60% en comparación con las latas tradicionales, alineándose con la filosofía Triple Bottom Line de la compañía, que se centra en prioridades económicas, sociales y ambientales.
Blue Star Foods (OTCQB: BSFC)는 KeHE Distributors와 전략적 파트너십을 체결하고 대표 제품인 6온스 게살 파우치 출시를 발표했습니다. 이 파트너십을 통해 BSFC는 전국에 18개의 유통 센터와 31,000개 이상의 소매 및 온라인 매장을 보유한 KeHE의 광범위한 네트워크에 접근할 수 있게 되었습니다.
새로운 게살 파우치는 야생에서 잡은 푸른 수영 게를 친환경 포장으로 제공하며, 긴 유통기한과 클린 라벨, 케토 친화적 제형을 특징으로 합니다. 회사는 소매업체를 위한 제조업체 비용 환급 50% 할인과 소비자를 위한 BOGO(1+1) 프로모션을 제공합니다.
이 제품은 기존 캔에 비해 CO2 배출량을 60% 줄인 Blue Star의 Eco-Fresh™ 지속 가능 포장을 활용하며, 경제적, 사회적, 환경적 우선순위에 중점을 둔 회사의 트리플 바텀 라인 철학과 부합합니다.
Blue Star Foods (OTCQB : BSFC) a annoncé un partenariat stratégique avec KeHE Distributors ainsi que le lancement de son produit phare : une pochette de 170 grammes de chair de crabe. Ce partenariat offre à BSFC l'accès au réseau étendu de KeHE, comprenant 18 centres de distribution et plus de 31 000 points de vente au détail et en ligne à l'échelle nationale.
La nouvelle pochette de chair de crabe contient du crabe bleu pêché à l'état sauvage, présenté dans un format écologique, avec une longue durée de conservation et une formulation à étiquette propre, compatible avec un régime cétogène. L'entreprise propose des offres promotionnelles, notamment une remise de 50 % sur le Manufacturers Charge Back pour les détaillants et une offre BOGO pour les consommateurs.
Le produit utilise l'emballage durable Eco-Fresh™ de Blue Star, qui réduit les émissions de CO2 de 60 % par rapport aux boîtes traditionnelles, en accord avec la philosophie Triple Bottom Line de la société, axée sur des priorités économiques, sociales et environnementales.
Blue Star Foods (OTCQB: BSFC) hat eine strategische Partnerschaft mit KeHE Distributors bekanntgegeben und die Einführung seines Flaggschiff-Produkts, einer 6-Unzen-Krabbenfleisch-Tasche, angekündigt. Die Partnerschaft gewährt BSFC Zugang zu KeHEs umfangreichem Netzwerk mit 18 Vertriebszentren und über 31.000 Einzelhandels- und Online-Verkaufsstellen landesweit.
Die neue Krabbenfleisch-Tasche enthält wild gefangene blaue Schwimmkrabben in einer umweltfreundlichen Verpackung, bietet eine lange Haltbarkeit und eine Clean-Label-, keto-freundliche Rezeptur. Das Unternehmen bietet Werbeaktionen an, darunter 50 % Rabatt auf Manufacturers Charge Back für Einzelhändler und ein BOGO-Angebot für Verbraucher.
Das Produkt nutzt die Eco-Fresh™ nachhaltige Verpackung von Blue Star, die die CO2-Emissionen im Vergleich zu herkömmlichen Dosen um 60 % reduziert und mit der Triple Bottom Line Philosophie des Unternehmens übereinstimmt, die wirtschaftliche, soziale und ökologische Prioritäten fokussiert.
- Partnership with KeHE provides access to 31,000+ retail and online outlets nationwide
- Successful track record with over 12 million pouch units sold since 2003
- Eco-Fresh packaging reduces CO2 emissions by 60% compared to traditional cans
- Strong promotional strategy with 50% off MCB for retailers and BOGO for consumers
- Operating in the competitive seafood market with premium positioning
- Limited to specific product category (crab meat) for initial nationwide rollout
Insights
Blue Star's partnership with KeHE significantly expands distribution reach while launching a differentiated premium crab product with strong market potential.
This partnership with KeHE Distributors represents a transformative distribution expansion for Blue Star Foods. With access to KeHE's network of 18 distribution centers and 31,000+ retail and online outlets, Blue Star gains immediate national reach that would otherwise require years to build independently. The distribution infrastructure allows Blue Star to efficiently place their seafood products in specialty, natural, and conventional retailers across multiple channels simultaneously.
The flagship 6-ounce crab meat pouch is strategically positioned at the intersection of several high-growth consumer trends. The product's clean-label, keto-friendly formulation with minimal carbohydrates (less than 2g per serving) targets the expanding health-conscious demographic. Unlike commodity crab or imitation products containing fillers, this positions Blue Star in the premium segment while maintaining convenience through the grab-and-go format and extended refrigerated shelf life.
Most telling is Blue Star's track record of 12 million pouch units sold since 2003, demonstrating established market validation for their packaging innovation. The promotional strategies—including manufacturer charge-backs for retailers and consumer-facing BOGO offers—suggest a sophisticated launch approach designed to drive initial trial and velocity. The Eco-Fresh™ sustainable packaging aligns with increasing retailer ESG commitments while potentially commanding price premiums from environmentally-conscious consumers.
National Reach of 18 Distribution Centers and 31,000+ Retail & Online Outlets
Miami, FL, Aug. 06, 2025 (GLOBE NEWSWIRE) -- Blue Star Foods Corp. (OTCQB: BSFC), an integrated ESG focused- sustainable seafood company built on Recirculatory Aquaculture Systems (RAS), today announced two major developments in its growth strategy:
- A strategic national partnership with KeHE Distributors as its primary distribution partner; and
- The launch of its flagship 6-ounce crab meat pouch, now available via KeHE’s broad retail network.
The alliance with KeHE — a top natural, organic, specialty, and fresh products distributor with over 7,900 employee owners-, 18 distribution centers, and service to 31,000+ retail and online outlets — unlocks national access, streamlined ordering, and exclusive promotional opportunities for retail partners across the United States.
“Partnering with KeHE is a pivotal move in our growth strategy,” said John Keeler, CEO of Blue Star Foods. “It enables us to better serve our retail partners and provide consumers with innovative seafood products that align with their values and lifestyles. Building upon this partnership, we now look forward to rolling out our flagship 6-ounce crab meat pouch via their network of distribution centers and retail and online outlets.”
Introducing the Flagship 6-Ounce Crab Meat Pouch
Blending functionality with flavor, the newly launched pouch features fully cooked and pasteurized wild-caught blue swimming crab. It offers:
- Long shelf life (refrigerated)—convenient grab-and-go format
- Clean-label, keto-friendly formulation, perfectly aligned with health-conscious consumer trends. Unlike imitation crab (which may contain added starches or sugars)
- Low GI food a 6oz serving of contains less that 2 grs of carbohydrates, resulting in a minimal blood sugar impact
- Eco-Fresh™ sustainable packaging, significantly lowering energy use, greenhouse gas emissions(*), transportation footprint, and disposal impact compared to traditional cans or cups
- Supporting sales of over 12 million pouch units sold since 2003
Launch Promotions — Limited-Time Offers
Via KeHE: Retailers tapping into the KeHE network receive
Directly from Blue Star: Consumers can take advantage of an exclusive Buy-One-Get-One (BOGO) promotion offered by the company.
Both promotions are available for a limited time while supplies last.
Blue Star Foods — Commitment to Sustainability
Since introducing the first Eco-Fresh™ seafood pouch in 2003, Blue Star has embodied a Triple Bottom Line (3BL) philosophy—balancing economic, social, and environmental priorities. The company has led in packaging innovation, carbon-conscious Life Cycle Analysis (*) and ethical sourcing to meet the expectations of today’s eco-conscious market.
(*) Pouches consume
About the Companies
Blue Star Foods Corp. (OTCQB: BSFC)
Based in Miami, Florida, Blue Star is a sustainable seafood company centered on RAS technology. It owns and operates the oldest continuously operating RAS full grow-out salmon farm in North America, offers high-value seafood products, and specializes in resource-efficient packaging and full traceability.
KeHE Distributors
KeHE Distributors, LLC (KeHE) is the largest distributor of natural & organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 7,900 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better, throughout all aspects of its operation. For more about KeHE, visit KeHE.com or check out its social media channels: LinkedIn, Instagram, Facebook, and X.
Forward-Looking Statements
This press release may include forward-looking statements within the meaning of federal securities laws. Terms such as “may,” “will,” “expect,” “anticipate,” “plan,” “believe,” and similar expressions identify such statements. These are based on current plans and expectations and are subject to risks and uncertainties that may cause actual results to differ materially. Risks are detailed in Blue Star’s Annual Report on Form 10-K for the year ended December 31, 2023, as well as other SEC filings. Blue Star expressly disclaims any obligation to update these statements in light of new information or future events.
Investor Contact:
investors@bluestarfoods.com
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