Blue Star Foods Launches Asian Food Division

Rhea-AI Summary

Blue Star Foods Corp. (OTCQB: BSFC) has announced the launch of its new Asian Food Division, focusing on high-value sushi categories. The division, operational since February 1, 2025, will commercialize products under the Blue Star Brand, particularly featuring Hamachi sourced from Japan's Kagawa prefecture, Seto Inland Sea, and Kagoshima Bay.

The strategic move aims to capitalize on the growing popularity of Japanese cuisine and increasing demand for authentic sushi experiences. The U.S. sushi restaurant industry has demonstrated significant growth, expanding by 163% over a decade to reach $27.9 billion in 2022, with projections indicating a market value of $34.9 billion by 2025. Currently, there are approximately 30,000 sushi restaurants operating in the United States.

Positive

• Entry into the rapidly growing U.S. sushi market ($27.9B in 2022)
• Market expected to reach $34.9B by 2025, showing strong growth potential
• Company has Japanese-speaking team with established sourcing relationships

Negative

• None.

Expected to Drive Incremental and Meaningful Sales Growth

Miami, FL, March 24, 2025 (GLOBE NEWSWIRE) -- Blue Star Foods Corp., (“Blue Star,” the “Company,” “we,” “our” or “us”) (OTCQB: BSFC), an integrated Environmental, Social, and Governance (ESG) sustainable seafood company with a focus on Recirculatory Aquaculture Systems (RAS), today announced it recently added an Asian Food Division with a focus on high value sushi categories.

Since February 1, 2025, the Company launched and commercialized under the Blue Star Brand, in order to take advantage of the increasing popularity of Japanese cuisine, health-conscious dining preferences, and the growing demand for authentic sushi experiences that are driving the market expansion.

High value sushi categories such as Hamachi, responsibly raised & harvest in Japan’s Kagawa prefecture, Seto Inland Sea and Kagoshima Bay are the primary farming areas. 

John Keeler, Chairman and CEO of Blue Star Foods, commented, “We strongly believe entering the popular and growing sushi industry, particularly in the U.S., will enable us to increase our sales and help in rebuilding shareholder value. It’s a natural product extension for us and something we had been considering for some time. Our Japanese speaking team has the sourcing and relationships to drive meaningful growth in this thriving market segment for seafood.”

The sushi restaurant industry in the U.S. has seen substantial growth, with a 163% increase in market size over 10 years, reaching $27.9 billion in 2022. The market is projected to continue growing, with an estimated value of $34.9 billion in 2025. Sushi has become one of the most popular cuisines in the U.S., with a large number of Americans consuming it regularly. There are approximately 30,000 sushi restaurants in the U.S.

About Blue Star Foods Corp. (OTCQB: BSFC)
Blue Star Foods Corp. an integrated Environmental, Social, and Governance (ESG) sustainable seafood company with a focus on Recirculatory Aquaculture Systems (RAS) that processes, packages and sells high-value seafood products. The Company believes it utilizes best-in-class technology, in both resource sustainability management and traceability, and ecological packaging. The Company also owns and operates the oldest continuously operating a land based Recirculating Aquaculture System (RAS) full grow-out salmon farm in North America. The company’s headquarters is in Miami, Florida, and its corporate website is: https://bluestarfoods.com

Forward-Looking Statements:
The foregoing material may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended. Forward-looking statements include all statements that do not relate solely to historical or current facts, including without limitation statements regarding the Company’s product development and business prospects, and can be identified by the use of words such as “may,” “will,” “expect,” “project,” “estimate,” “anticipate,” “plan,” “believe,” “potential,” “should,” “continue” or the negative versions of those words or other comparable words. Forward-looking statements are not guarantees of future actions or performance. These forward-looking statements are based on information currently available to the Company and its current plans or expectations and are subject to a number of risks and uncertainties that could significantly affect current plans. Risks concerning the Company’s business are described in detail in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, and other periodic and current reports filed with the Securities and Exchange Commission. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Contacts:
investors@bluestarfoods.com

FAQ

What is Blue Star Foods' new Asian Food Division focusing on in 2025?

The division focuses on high-value sushi categories, particularly Hamachi sourced from Japan's Kagawa prefecture, Seto Inland Sea, and Kagoshima Bay, launching February 1, 2025.

How large is the U.S. sushi restaurant market where BSFC is expanding?

The U.S. sushi restaurant market reached $27.9 billion in 2022, growing 163% over 10 years, with projections to reach $34.9 billion by 2025.

When did BSFC launch its Asian Food Division?

Blue Star Foods launched its Asian Food Division on February 1, 2025.

How many sushi restaurants currently operate in the U.S. market where BSFC is expanding?

There are approximately 30,000 sushi restaurants operating in the United States.