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Anheuser-Busch (NYSE: BUD) has announced a new $300 million investment in its U.S. manufacturing operations through its Brewing Futures initiative. The investment focuses on three key pillars: creating manufacturing jobs, expanding technical training programs, and strengthening veteran career opportunities.
The company is expanding its Technical Excellence Center model beyond St. Louis, launching a new regional facility in Columbus, OH. Over the past five years, Anheuser-Busch has invested nearly $2 billion in its 100 facilities across the country. The company is also becoming the first American manufacturer to adopt a digital credentialing system for translating military experience into manufacturing skills, with veterans currently comprising over 10% of its workforce.
Anheuser-Busch has reached a significant milestone by producing its 100 millionth can of emergency drinking water for disaster-affected communities since 1988. The company is marking this achievement with a $6 million investment in its Fort Collins, Colorado brewery to enhance both beer and emergency water production capabilities.
All 12 Anheuser-Busch breweries have participated in this initiative, with facilities in Fort Collins and Cartersville now dedicated to year-round emergency water production. The company's latest batch will support volunteer fire departments nationwide, with plans to deliver 1.5 million cans to over 630 departments across 45 states ahead of wildfire season.
This initiative, conducted in partnership with the American Red Cross and the National Volunteer Fire Council, demonstrates how Anheuser-Busch leverages its manufacturing network and distribution capabilities to provide critical disaster relief support while maintaining its primary beer production operations.
Corona, named the World's Most Valuable Beer Brand in 2024, celebrates its 100-year anniversary with a global celebration launching the 'Corona 100' platform. Since 1925, the brand has maintained a strong connection with beach culture and lifestyle.
The celebration includes several key initiatives: a curated Corona Beach 100 list featuring the world's most iconic beaches, from popular destinations in South Africa, Mexico, and Brazil to lesser-known shores like Chile's Punta de Lobos and Iceland's Stokksnes Beach. Consumers can win trips to these locations through special edition anniversary packs.
The brand announced a marquee sponsorship of a global concert at Copacabana Beach in Rio De Janeiro on May 3rd, featuring world-renowned musical artists. Additionally, Corona released a legacy film titled 'This is Living Since 1925' showcasing decades of beach culture evolution.
Corona is launching the world's first sun reserve at Brazil's Piedade Beach in Pernambuco, marking a pioneering initiative to preserve public access to sunlight on beaches. The initiative, developed by Grey agency, involves leasing beachfront land and implementing height restrictions on buildings to prevent sunlight obstruction on the sand.
As the beer brand celebrates its 100th anniversary in 2025, this unprecedented concept aims to address concerns about increasing coastal development in Brazil, where over half the population resides along the coast. The company plans to expand the Sun Reserve initiative to additional markets, including South Africa.
The project serves as a model to raise awareness about preserving sunshine access on public beaches, encouraging both local communities and the general population to appreciate and protect this natural resource.
Corona, the world's most valuable beer brand, has officially opened Corona Island for public bookings - an eco-protected paradise located 20 km off Colombia's coast near Cartagena. The island features ten premium waterfront bungalows with private jacuzzis, offering all-inclusive stays and day passes.
The destination earned Oceanic Global's three-star Blue Seal for eliminating single-use plastics and implementing sustainable practices. The island integrates eco-tourism through sustainable architecture using solar energy and native materials, local dining experiences, and conservation activities including coral reef restoration and mangrove planting.
Guests can enjoy activities like yoga, paddleboarding, and kayaking while experiencing an environment designed to reconnect with nature. Bookings are available through livecoronaisland.com, Airbnb, Expedia, and Booking.com.
Corona Cero has announced a landmark four-year partnership with the World Surf League (WSL), becoming its first-ever global no-alcohol beer sponsor. The partnership builds upon an existing eight-year relationship with Corona and follows Corona Cero's triple-digit volume growth in 2024.
The collaboration kicks off with the MEO Rip Curl Pro in Portugal and will feature throughout most of WSL's premier events. The partnership includes broadcast innovations, digital content, and immersive activations. Corona Cero will implement its Relaxation Clause in all WSL athlete contracts, ensuring partnered athletes like Gabriel Medina and Tatiana Weston Webb have dedicated time to unwind.