Beyond Immerse™ Now Available at Erewhon
Rhea-AI Summary
Beyond Meat (NASDAQ: BYND) announced that its first functional beverage line, Beyond Immerse, is now available at Erewhon locations across Southern California. This expands distribution beyond the New York metro launch through Big Geyser and the brand’s direct-to-consumer website.
Beyond Immerse is a lightly sparkling drink that combines plant protein, fiber, antioxidants and electrolytes in one can. It comes in Peach Mango, Strawberry Lemonade and Cherry Berry flavors, with each can providing 20g plant protein, 5g fiber, antioxidants and electrolytes, at 110 calories and containing no dairy or whey protein.
Positive
- Beyond Immerse added at Erewhon across Southern California, expanding retail reach beyond New York and DTC
- Each can: 20g plant protein, 5g fiber plus antioxidants and electrolytes at 110 calories
- Multiple flavor options (Peach Mango, Strawberry Lemonade, Cherry Berry) may broaden consumer appeal
Negative
- None.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 14 | Reverse split implementation | Positive | +10.3% | Reverse split implementation intended to address Nasdaq minimum bid-price compliance. |
| Aug 11 | Reverse split announcement | Positive | -19.7% | Board approved a 1-for-30 reverse split to address Nasdaq listing compliance. |
| Aug 05 | Second-quarter earnings | Negative | -13.5% | Revenue declined year over year and third-quarter revenue guidance was $60–$65 million. |
| Jul 22 | Earnings date notice | Neutral | -6.1% | Company scheduled its second-quarter financial results release for August 5, 2026. |
| Jul 07 | Product rollout | Positive | -3.3% | Beyond Steak Filet rollout expanded distribution to Meijer stores in July 2026. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Operational and product-distribution announcements generally diverged from subsequent negative price reactions, while recent reverse-split reactions were mixed.
Key Terms
functional beverage technical
plant protein technical
antioxidants medical
electrolytes medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Beyond Meat’s first functional beverage line makes its way to recognized wellness destination
EL SEGUNDO, Calif., Aug. 24, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today announced that Beyond Immerse is now available at Erewhon locations across Southern California. The launch marks the next chapter in the rollout of the brand's first functional beverage line, following its introduction to consumers in the New York metropolitan area through Big Geyser and its availability nationwide through the company’s direct-to-consumer website.
"Bringing Beyond Immerse to Erewhon represents an exciting next step for our first functional beverage line," said Ethan Brown, Founder and CEO of Beyond Meat. "We created Beyond Immerse to deliver the superpowers of plants in one light and refreshing drink, and we look forward to bringing it to Erewhon, a retailer that has long been at the forefront of what's next in wellness and reaches a community deeply engaged in how nutrition can support everyday life."
Beyond Immerse brings a new kind of functional beverage to Erewhon, reflecting a shared commitment to thoughtfully crafted nutrition and products made with simple ingredients. Beyond Immerse combines four distinct beverage offerings—plant protein, fiber, antioxidants, and electrolytes—in one lightly sparkling can. Available in Peach Mango, Strawberry Lemonade, and Cherry Berry, each can delivers 20g of plant protein, 5g of fiber, antioxidants, and electrolytes for just 110 calories, with no dairy or whey protein.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made with non-GMO ingredients, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on April 9, 2026, Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 28, 2026 filed with the SEC on May 7, 2026, and Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 27, 2026 filed with the SEC on August 6, 2026, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
About Erewhon
Erewhon is an independent, family-owned Certified B Corporation and Certified Organic Retailer with 14 locations across Southern California. Since 1968, Erewhon has been providing organic, ethically-sourced foods to the communities it serves. It’s committed to sourcing high-quality, nutrient-dense products, backing local growers and brands, and supporting the environment. Recognized for uncompromising quality standards, exceptional customer service, and chef-driven prepared foods, Erewhon sustains a community centered in caring, curiosity, and positive change.
For more information, visit erewhon.com
Media Contact
Melanie Daifotis
Melanie.daifotis@beyondmeat.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f03a5a42-5228-409f-9540-0b838aeded26
