Beyond Starmatter™ Earns Clean Label Project® Purity Award

Beyond Meat (NASDAQ: BYND) announced that its recently launched Beyond Starmatter protein powder has earned the Clean Label Project Purity Award.

Rhea-AI Summary

Beyond Meat (NASDAQ: BYND) announced that its recently launched Beyond Starmatter protein powder has earned the Clean Label Project Purity Award. The award recognizes products performing among the top one-third of all products tested in their category, based on independent testing and benchmarking for contaminants, alongside other program requirements. Testing covers contaminants such as heavy metals, pesticides and plasticizers.

Beyond Starmatter joins more than 20 products across the company's portfolio with Clean Label Project Certification. The powder contains 20g of plant protein and 5g of fiber per ½ cup serving. It is part of the recently debuted Phytosphere portfolio, which includes powders, bars, beverages and center-of-plate offerings.

Key Figures

Purity Award benchmark: Top one-third of products tested Portfolio certifications: More than 20 products Plant protein: 20g +1 more

Purity Award benchmark

Top one-third of products tested

Within its product category

Portfolio certifications

More than 20 products

Across the company's portfolio

Plant protein

20g

Per ½ cup serving

Fiber

5g

Per ½ cup serving

Historical Context

1 past event · Latest: Sep 09

1 event

1. Sep 09

   Portfolio launch

   24h Move

   -2.9%

   Launched the Phytosphere portfolio, including Beyond Starmatter protein powders.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

probiotics, polyphenols, plant sterols, plasticizers

4 terms

probiotics medical

"plus probiotics, extracts with polyphenols, plant sterols"

Live microorganisms, often called "good" bacteria, that are added to foods or supplements and are intended to support health when taken in sufficient amounts; think of them as friendly tenants that help keep your gut environment balanced. For investors, probiotics matter because consumer demand, scientific evidence, and regulatory rules determine market size, product labeling, manufacturing standards and potential legal or reimbursement risks, all of which affect sales and company valuations.

polyphenols technical

"extracts with polyphenols"

Polyphenols are naturally occurring compounds found in plants—such as fruits, tea, wine and cocoa—that often act like tiny shields against damage inside the body. Investors care because these compounds drive consumer demand for foods, beverages and supplements marketed for health benefits; evidence, regulatory scrutiny, or shifting trends around their effectiveness can directly affect product sales, brand value and profit forecasts. Think of polyphenols as the ingredient on a label that can boost or hurt a product’s appeal.

plant sterols technical

"polyphenols, plant sterols, adaptogens, vitamins, and minerals"

Plant sterols (also called phytosterols) are naturally occurring compounds in fruits, vegetables, nuts and seeds that resemble cholesterol in structure. When consumed in sufficient amounts—commonly via fortified foods or supplements—they compete with dietary cholesterol for absorption in the intestines, which reduces the amount of cholesterol that enters the bloodstream and can lower blood LDL cholesterol modestly. They are a dietary component with a specific biochemical mechanism (competitive inhibition of intestinal cholesterol uptake) and do not themselves become circulating cholesterol.

plasticizers technical

"pesticides, and plasticizers, along with other program requirements"

Plasticizers are chemicals added to plastic and rubber to make them softer, bendable and less likely to crack—think of them as a softening agent like oil added to a stiff dough to make it pliable. They matter to investors because health concerns, safety rules or shifting consumer preferences can force manufacturers to change ingredients, creating regulatory risk, higher costs, supply-chain disruption or demand shifts for alternative materials that affect company earnings.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Beyond Meat®'s all-new nutrient boosted protein powder recognized with Clean Label Project’s highest distinction, joining more than 20 products across company’s portfolio with Clean Label Project Certification

EL SEGUNDO, Calif., Oct. 13, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), also known as Beyond the Plant Protein Company^™, today announced that Beyond Starmatter, its recently launched nutrient boosted protein powder, has earned the Clean Label Project Purity Award. A certification that goes beyond contaminant testing, the Purity Award recognizes products that perform among the top one-third of all products tested within their category based on rigorous independent testing and benchmarking for contaminants such as heavy metals, pesticides, and plasticizers, along with other program requirements.

Underscoring the company’s ongoing commitment to creating clean, delicious products made with quality ingredients and rooted in transparency and accountability, Beyond Starmatter is one of more than 20 products across the brand’s portfolio to earn Clean Label Project Certification.

More than a traditional protein powder, Beyond Starmatter combines 20g of plant protein and 5g of fiber per ½ cup serving, plus probiotics, extracts with polyphenols, plant sterols, adaptogens, vitamins, and minerals. Available in Vanilla, Salted Caramel, Strawberry Banana, Golden Latte, and Plain, Beyond Starmatter blends seamlessly into smoothies, shakes, and your favorite recipes.

“We designed Beyond Starmatter to provide consumers with a strong foundation of the superpowers of plants, delivering plant protein, fiber, probiotics, extracts with polyphenols, plant sterols, biotin, adaptogens, vitamins, minerals, and more,” said Ethan Brown, Founder and Chief Executive Officer of Beyond Meat. “We are very pleased to receive the Clean Label Project’s Purity Award for this exciting product, an award that validates the tremendous focus we place on delivering taste and nutrition with quality ingredients.”

“Consumers deserve to know what is in their products, including what may not appear on an ingredient label,” said Molly Hamilton, Executive Director of Clean Label Project. “The Clean Label Project Purity Award identifies products that have gone the extra mile through independent testing and benchmarking, and Beyond Starmatter’s achievement is a testament to Beyond Meat's commitment to transparency and accountability.”

Beyond Starmatter is part of the company’s recently debuted Phytosphere portfolio, a collection of powders, bars, beverages, and center-of-plate offerings designed to make it easier to access the superpowers of plants.

To learn more about Beyond Starmatter and the Phytosphere portfolio, visit www.BeyondPlantProtein.com.

About Clean Label Project
Clean Label Project^® is a nonprofit committed to reducing environmental and industrial contaminants in the food and consumer products we use every day. Backed by the world’s largest database of contaminants in consumer products after more than a decade of independent, science-backed testing, we go beyond the ingredient label to bring greater transparency to the marketplace and help consumers make informed decisions about the products they buy.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company^™, is a plant protein company offering a portfolio of plant-based products made with non-GMO ingredients, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The company’s brand promise, Eat What You Love^®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.

Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on April 9, 2026, Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 28, 2026 filed with the SEC on May 7, 2026, and Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 27, 2026 filed with the SEC on August 6, 2026, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.

Media Contact
Melanie Daifotis
Melanie.daifotis@beyondmeat.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f5f3d8da-e6a1-4d44-a2ec-89f4b9a2fb72