Beyond Meat® Debuts Phytosphere™ Portfolio

Beyond Meat launches its Phytosphere platform, expanding from meat analogs into a broader, bundled plant-based nutrition portfolio sold direct-to-consumer.

Rhea-AI Summary

Beyond Meat (BYND) launched its new Phytosphere portfolio on September 9, 2026, introducing an integrated plant‑based nutrition platform sold online.

The Phytosphere, available at www.BeyondPlantProtein.com, combines powders, bars, beverages, and center‑of‑plate items so consumers can stack plant protein, fiber, polyphenols, and phytosterols throughout the day. The initial lineup includes Beyond Starmatter protein powders, Beyond Starcut jerky bars, Beyond Veggie burgers with more than 10 fruits and vegetables, and Beyond Immerse sparkling protein beverages. Products can be purchased individually or via curated or custom bundles tailored to different usage occasions.

Positive

• Phytosphere launch adds powders, bars, beverages, and center-of-plate items to Beyond Meat’s offering
• Direct-to-consumer channel established via the new BeyondPlantProtein.com ecommerce site
• Portfolio breadth includes protein powders up to multiple flavors, 17g-protein bars, 12g-protein burgers, and 20g-protein beverages

Negative

• None.

Market Context

On Aug 24, Beyond Immerse’s availability announcement was followed by a -4.2% 24-hour reaction; the ...

Analysis

On Aug 24, Beyond Immerse’s availability announcement was followed by a -4.2% 24-hour reaction; the current release broadened that same product line within a larger portfolio, linking the launch to an already disclosed distribution step.

Key Figures

Beyond Starcut protein: 17g Beyond Starcut fiber: 3g Beyond Veggie protein: 12g +5 more

Beyond Starcut protein

17g

Per savory plant-based jerky bar

Beyond Starcut fiber

3g

Per savory plant-based jerky bar

Beyond Veggie protein

12g

Per burger patty serving

Beyond Veggie fiber

6g

Per burger patty serving

Beyond Immerse protein

20g

Per can

Beyond Immerse fiber

5g

Per can

Beyond Immerse calories

110 calories

Per can

Beyond Starcut added sugar

0g

Per savory plant-based jerky bar

Historical Context

1 past event · Latest: Aug 24

1 event

1. Aug 24

   Product distribution

   24h Move

   -4.2%

   Beyond Immerse expanded to Erewhon locations across Southern California after New York launch.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

polyphenols, phytosterols, probiotics, adaptogens, +1 more

5 terms

polyphenols medical

"plant protein and fiber to polyphenols and phytosterols"

Polyphenols are naturally occurring compounds found in plants—such as fruits, tea, wine and cocoa—that often act like tiny shields against damage inside the body. Investors care because these compounds drive consumer demand for foods, beverages and supplements marketed for health benefits; evidence, regulatory scrutiny, or shifting trends around their effectiveness can directly affect product sales, brand value and profit forecasts. Think of polyphenols as the ingredient on a label that can boost or hurt a product’s appeal.

phytosterols medical

"plant protein and fiber to polyphenols and phytosterols"

Phytosterols are natural compounds found in plants that resemble cholesterol in structure; think of them as the plant version of cholesterol. They can reduce absorption of dietary cholesterol when consumed in sufficient amounts, so they appear in fortified foods and dietary supplements and are subject to regulatory labeling and health-claim rules. Investors care because clinical evidence, regulatory approvals, and consumer demand affect product sales, margins, and marketing for food and supplement companies.

probiotics medical

"fiber, probiotics, extracts with polyphenols"

Live microorganisms, often called "good" bacteria, that are added to foods or supplements and are intended to support health when taken in sufficient amounts; think of them as friendly tenants that help keep your gut environment balanced. For investors, probiotics matter because consumer demand, scientific evidence, and regulatory rules determine market size, product labeling, manufacturing standards and potential legal or reimbursement risks, all of which affect sales and company valuations.

adaptogens medical

"plant sterols, biotin, adaptogens, vitamins, minerals"

Adaptogens are herbs or natural supplements marketed to help the body better cope with physical, mental or environmental stress, like a thermostat that helps keep a room’s temperature steady. For investors, they matter because consumer demand, product positioning and regulatory limits on health claims drive sales prospects and legal risk — strong market interest can boost revenue but vague scientific backing and evolving rules can create volatility.

electrolytes medical

"5g of fiber, electrolytes, and antioxidants"

Electrolytes are minerals in the body, such as sodium, potassium, and magnesium, that carry electric charges and help regulate important functions like hydration, nerve signals, and muscle contractions. They are essential for maintaining balance within the body’s fluids and ensuring proper operation of the nervous and cardiovascular systems. For investors, understanding electrolyte levels can be important because disruptions may signal health issues that could impact productivity, healthcare costs, or related industries.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Company launches new, comprehensive nutrition platform featuring powders, bars, beverages, and center-of-plate offerings

EL SEGUNDO, Calif., Sept. 09, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), also known as Beyond the Plant Protein Company™, today announced the launch of the Phytosphere, a portfolio of products designed to make it easier to access the superpowers of plants. Available at the newly launched www.BeyondPlantProtein.com, the portfolio brings together powders, bars, beverages, and center-of-plate offerings in an integrated nutrition platform that allows consumers to stack nutrients—from plant protein and fiber to polyphenols and phytosterols—across the course of their day and week.

“The nutritive benefits of plants are extraordinary, yet we often fail to get meaningful amounts of these superpowers in our modern diet,” said Ethan Brown, Founder and CEO of Beyond Meat. “The Phytosphere portfolio invites the consumer into a world where access to powerful phytonutrition is cutting edge, delicious, and convenient. As with our innovation more generally, we are building out the Phytosphere portfolio with our consumers, and for our consumers, and have been looking forward to this launch.”

Meet the Phytosphere Portfolio

• Beyond Star Series, including:
  • Beyond Starmatter™: A nutrient boosted protein powder that delivers plant protein, fiber, probiotics, extracts with polyphenols, plant sterols, biotin, adaptogens, vitamins, minerals, and more. Beyond Starmatter will be available in Vanilla, Salted Caramel, Strawberry Banana, Golden Latte, and Plain.
  • Beyond Starcut™: A savory plant-based jerky bar made with plant protein and mycelium, delivering 17g of protein and 3g of fiber with 0g added sugar,¹ 0mg of cholesterol, no added antibiotics or hormones,² and no added nitrates or nitrites.³ Available in Asada Style, Spicy Southwest BBQ Style, and Classic Dill Flavored.
• Beyond Veggie™: A burger made with more than 10 fruits and vegetables, legumes, seeds, plant protein, extracts with polyphenols, and plant sterols,⁴ which, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.⁵ Each burger patty serving delivers 12g of protein and 6g of fiber, with 0mg of cholesterol. Available in Chipotle Black Bean and Spiced Chickpea, Beyond Veggie is a good source of protein, iron,⁶ potassium,⁷ and magnesium.⁸ Beyond Veggie joins a broad range of center-of-plate products available on the Phytosphere, including Beyond Steak^® Filet and Beyond Ground™ Faba.
• Beyond Immerse™: A crisp, sparkling protein beverage that delivers 20g of plant protein, 5g of fiber, electrolytes, and antioxidants with just 110 calories per can. Beyond Immerse, which is made with organic agave, is available in Peach Mango, Strawberry Lemonade, and Cherry Berry.
  
  

Consumers can purchase products individually or select from curated bundles—On-the-Go, Essentials, Performance, and Elite—created to make it simple to stack complementary plant nutrients across their diets. Shoppers can also build custom bundles tailored to their individual tastes and routines.

To explore the Phytosphere and be among the first to try the new portfolio, visit www.BeyondPlantProtein.com.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made with non-GMO ingredients, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The company’s brand promise, Eat What You Love^®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.

Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” The statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on April 9, 2026, Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 28, 2026 filed with the SEC on May 7, 2026, and Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 27, 2026 filed with the SEC on August 6, 2026, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.

Media Contact
Melanie Daifotis
Melanie.daifotis@beyondmeat.com

^{______________________
1} See nutrition information for sodium content.
² Like all plant-based foods
³ Except for naturally occurring nitrates and/or nitrites
⁴ Made with 500mg of plant sterols and 500mg of grape seed extract with naturally occurring polyphenols.
⁵ A serving of Beyond Veggie supplies 0.5g of plant sterols. Foods containing at least 0.5g per serving of plant sterols eaten with meals or snacks for a daily total intake of 2g as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.
⁶ Naturally occurring
⁷ Naturally occurring
⁸ Naturally occurring

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2f7a2df1-cafd-41bc-88de-ea417a3a1f54

FAQ

Where can consumers purchase the new Phytosphere products?

Phytosphere products are sold through the newly launched ecommerce site www.BeyondPlantProtein.com, where shoppers can buy items individually or in bundles.

What product bundles are available within the Phytosphere portfolio?

The company offers curated bundles named On-the-Go, Essentials, Performance, and Elite. Consumers can also build custom bundles to match their tastes and daily routines.

What are the main products included in the Phytosphere launch?

The launch includes Beyond Starmatter nutrient-boosted protein powders, Beyond Starcut savory plant-based jerky bars, Beyond Veggie burgers made with more than 10 fruits and vegetables, and Beyond Immerse sparkling protein beverages. Beyond Steak Filet and Beyond Ground Faba are also available as center-of-plate options on the platform.

How does Beyond Veggie position itself nutritionally?

Each Beyond Veggie burger patty provides 12g of protein, 6g of fiber, and 0mg of cholesterol, and is described as a good source of protein, iron, potassium, and magnesium. It includes 500mg of plant sterols per serving and is made with more than 10 fruits, vegetables, legumes, seeds, plant protein, and extracts with polyphenols.

What are some key nutritional figures for Beyond Starcut and Beyond Immerse?

Beyond Starcut jerky bars deliver 17g of protein, 3g of fiber, 0g added sugar, 0mg cholesterol, and no added antibiotics, hormones, nitrates, or nitrites (other than naturally occurring). Beyond Immerse sparkling beverages provide 20g of plant protein, 5g of fiber, electrolytes, and antioxidants with 110 calories per can and are made with organic agave.