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Beyond Meat® Announces Availability of Beyond Steak® Filet at Erewhon

Beyond Meat broadens retail reach for its mycelium-based Beyond Steak Filet through a new launch at health-focused grocer Erewhon.

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Beyond Meat (BYND) is launching its Beyond Steak Filet at Erewhon locations across Southern California, expanding the plant-based steak’s retail availability as of September 15, 2026.

The product rollout builds on recent debuts at Wegmans, H-E-B and Meijer, bringing the whole-cut mycelium-based filet to more consumers. Each serving is made with mycelium and avocado oil and provides 28g of plant protein, 3g of fiber and 1g of saturated fat. Beyond Steak Filet is Clean Label Project Certified and Non-GMO Project Verified, which aligns with Erewhon’s high ingredient standards and focus on transparency. Beyond Meat describes the product as a “category-defining innovation” aimed at consumers seeking thoughtfully crafted nutrition and simple ingredients.

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Market Context

BYND was up 0.98% pre-headline, while the Aug 24 Erewhon availability announcement was followed by a...
Analysis

BYND was up 0.98% pre-headline, while the Aug 24 Erewhon availability announcement was followed by a -4.2% 24-hour price reaction, providing a comparable retailer-expansion reference without establishing causation.

Key Figures

Plant protein: 28g per serving Fiber: 3g per serving Saturated fat: 1g per serving +1 more
Plant protein
28g per serving
Beyond Steak Filet
Fiber
3g per serving
Beyond Steak Filet
Saturated fat
1g per serving
Beyond Steak Filet
Erewhon locations
14 locations
Across Southern California

Historical Context

1 past event · Latest: Aug 24
1 event
  1. Aug 24

    Erewhon product launch

    24h Move
    -4.2%

    Beyond Immerse became available at Erewhon, expanding Beyond Meat’s distribution beyond prior launch markets.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

mycelium
1 terms
mycelium technical
"Made with mycelium and heart-healthy1 avocado oil"
Mycelium is the thread-like root system of fungi that grows as a dense, branching network underground or inside organic material, acting like the organism’s circulatory and feeding system. Investors care because mycelium is the raw biological platform behind products and processes in biotech, sustainable materials, food alternatives and certain medical compounds; its growth behavior, scalability and regulatory treatment affect commercial viability and investment risk.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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EL SEGUNDO, Calif., Sept. 15, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today announced the debut of Beyond Steak Filet at Erewhon locations across Southern California. The launch builds on the recent rollout of Beyond Steak Filet at Wegmans, H-E-B, and Meijer stores, expanding its retail availability and making the tender, juicy plant-based steak cut available to even more consumers.

Made with mycelium and heart-healthy1 avocado oil, the whole-cut filet delivers 28g of plant protein, 3g of fiber, and just 1g of saturated fat per serving. Beyond Steak Filet is Clean Label Project Certified and Non-GMO Project Verified, aligning with Erewhon's high ingredient standards and commitment to transparency.

“Beyond Steak Filet reflects our continued commitment to unlocking the superpowers of plants through what we believe is a category-defining innovation,” said Ethan Brown, Founder and CEO of Beyond Meat. “Made with mycelium, it offers a delicious taste and texture while delivering 28g of plant protein and just 1g of saturated fat per serving from avocado oil. Launching Beyond Steak Filet at Erewhon brings this exciting offering to a community that values thoughtfully crafted nutrition and simple ingredients, through a retailer that has long been at the forefront of what’s next in wellness.”

For more information about Beyond Steak Filet, recipes, and availability, visit www.BeyondMeat.com.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made with non-GMO ingredients, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.

Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” Th statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on April 9, 2026, Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 28, 2026 filed with the SEC on May 7, 2026, and Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 27, 2026 filed with the SEC on August 6, 2026, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.

About Erewhon
Erewhon is an independent, family-owned Certified B Corporation and Certified Organic Retailer with 14 locations across Southern California. Since 1968, Erewhon has been providing organic, ethically-sourced foods to the communities it serves. It’s committed to sourcing high-quality, nutrient-dense products, backing local growers and brands, and supporting the environment. Recognized for uncompromising quality standards, exceptional customer service, and chef-driven prepared foods, Erewhon sustains a community centered in caring, curiosity, and positive change.

For more information, visit erewhon.com

Media Contact
Melanie Daifotis
Melanie.daifotis@beyondmeat.com


1 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b251bb82-a2ca-458f-a954-98332f1b6ccc


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Erewhon and where does it operate?

Erewhon is an independent, family-owned Certified B Corporation and Certified Organic Retailer with 14 locations across Southern California. It focuses on organic, ethically sourced, high-quality, nutrient-dense products, supports local growers and brands, and emphasizes environmental responsibility.

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