Slim Jim and Buffalo Wild Wings Launch Bold New Chicken Sticks Inspired by Popular Restaurant Chain Sauces

Rhea-AI Summary

Conagra Brands (NYSE:CAG) has announced a collaboration between its Slim Jim brand and Buffalo Wild Wings to launch new chicken sticks in two flavors: Buffalo Style and Hot. The new products aim to capitalize on the 84% growth in chicken sticks over the past three years.

The .97 oz Giant Stick format products feature 6 grams of protein per stick and will retail at an MSRP of $1.99. The chicken sticks, inspired by Buffalo Wild Wings' popular sauces, are now being distributed to convenience stores nationwide.

Positive

• Entering growing chicken sticks category which has seen 84% growth over past 3 years
• Partnership with Buffalo Wild Wings, the largest sports bar brand in US
• Leveraging Slim Jim's position as America's #1 meat stick brand

Negative

• None.

Collaboration is the Perfect Snack for Wing-Lovers Everywhere

CHICAGO, Sept. 3, 2025 /PRNewswire/ -- The meat sticks you crave and the sports bar you love are joining forces to create a bold and delicious new offering. Slim Jim®, America's No. 1 meat stick¹ from Conagra Brands, Inc. (NYSE: CAG), has partnered with Buffalo Wild Wings®, the largest sports bar brand in the United States², to offer two new flavor-packed chicken sticks. The tempting new meat snack – available in Buffalo Style and Hot – delivers tender, juicy flavor in a convenient format that's ready to enjoy anywhere.

"Buffalo Wild Wings is a flavor powerhouse, and fans can't get enough," said Ashley Spade, VP/GM at Conagra Brands. "We are excited to bring that bold, saucy chicken wing experience to snacking with our new Buffalo Wild Wing Chicken Sticks from Slim Jim. They're packed with the legendary taste of BWW in a convenient meat stick format."

Chicken sticks have seen 84% growth over the past three years³, setting the stage for the first offering in the category from America's meat stick leader, Slim Jim. The two new chicken sticks from Slim Jim come in the iconic .97 oz. Giant Stick format.

The flavors take inspiration from two of Buffalo Wild Wings top-selling sauces. Buffalo Style is bold and tangy with a perfect balance of heat and flavor, delivering a medium spice kick that's complemented by a buttery smooth finish. Hot takes the classic Buffalo profile to the next level with a fiery, mouthwatering kick that will satisfy spice lovers.

"We're thrilled to launch our collaboration with Slim Jim on these two new chicken sticks," said Tristan Meline, Chief Marketing Officer, Buffalo Wild Wings. "The distinct, saucy taste that our fans love presented in a chicken stick format is a winning combination."

The Slim Jim x Buffalo Wild Wings chicken sticks are perfect for on-the-go snacking, lunch boxes, road trips and more. Weighing in at just under one ounce, each stick features 6 grams of protein per stick, with an MSRP of $1.99.

Slim Jim x Buffalo Wild Wings Buffalo Style and Hot flavors are now arriving in convenience stores nationwide. For more information on these and other meaty offerings from Slim Jim, visit www.slimjim.com.

1, 2: Source: Circana POS, Total US MULO+ w/ CONV, L52 WE 3/23/2025
3: Source: Circana LLC/CREST Latest 52 Weeks ending February 2025

BUFFALO WILD WINGS® and all related logos are trademarks of BUFFALO WILD WINGS, INC. Manufactured under license.

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. We combine a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. The company's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, Slim Jim®, Angie's® BOOMCHICKAPOP®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2025 net sales of nearly $12 billion. For more information, visit www.conagrabrands.com. 

About Buffalo Wild Wings

Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States, with more than 1,300 restaurants in nine global markets and a rapidly growing off-premise business through Buffalo Wild Wings GO®. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. For more information, visit BuffaloWildWings.com and InspireBrands.com.

For all media inquiries, please contact: 
Dan Skinner
Conagra Brands
(312) 549 -5636
Dan.Skinner@conagra.com

 

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SOURCE Conagra Brands, Inc.

FAQ

What are the new flavors of Slim Jim x Buffalo Wild Wings chicken sticks?

The new chicken sticks come in two flavors: Buffalo Style (medium spice with buttery finish) and Hot (fiery kick for spice lovers).

How much protein is in the new CAG Buffalo Wild Wings chicken sticks?

Each Slim Jim x Buffalo Wild Wings chicken stick contains 6 grams of protein per stick.

What is the price of the new Slim Jim Buffalo Wild Wings chicken sticks?

The new chicken sticks have an MSRP of $1.99 per stick.

Where can I buy the new Slim Jim x Buffalo Wild Wings chicken sticks?

The chicken sticks are now available in convenience stores nationwide.

How has the chicken sticks market performed in recent years?

The chicken sticks category has experienced 84% growth over the past three years according to market data.