Slim Jim and Buffalo Wild Wings Launch Bold New Chicken Sticks Inspired by Popular Restaurant Chain Sauces
Conagra Brands (NYSE:CAG) has announced a collaboration between its Slim Jim brand and Buffalo Wild Wings to launch new chicken sticks in two flavors: Buffalo Style and Hot. The new products aim to capitalize on the 84% growth in chicken sticks over the past three years.
The .97 oz Giant Stick format products feature 6 grams of protein per stick and will retail at an MSRP of $1.99. The chicken sticks, inspired by Buffalo Wild Wings' popular sauces, are now being distributed to convenience stores nationwide.
Conagra Brands (NYSE:CAG) ha annunciato una collaborazione tra il suo marchio Slim Jim e Buffalo Wild Wings per lanciare nuovi bastoncini di pollo in due gusti: Buffalo Style e Hot. I nuovi prodotti puntano a sfruttare l'84% di crescita dei chicken sticks registrata negli ultimi tre anni.
I prodotti nel formato Giant Stick da 0,97 oz contengono 6 grammi di proteine per stick e avranno un prezzo consigliato di 1,99 $. I bastoncini di pollo, ispirati alle popolari salse di Buffalo Wild Wings, sono ora distribuiti nelle convenience store a livello nazionale.
Conagra Brands (NYSE:CAG) ha anunciado una colaboración entre su marca Slim Jim y Buffalo Wild Wings para lanzar nuevos palitos de pollo en dos sabores: Buffalo Style y Hot. Los nuevos productos buscan aprovechar el 84% de crecimiento en chicken sticks en los últimos tres años.
Los productos en formato Giant Stick de 0,97 oz aportan 6 gramos de proteína por stick y se venderán con un PVP de 1,99 $. Los palitos de pollo, inspirados en las populares salsas de Buffalo Wild Wings, ya se están distribuyendo en tiendas de conveniencia a nivel nacional.
Conagra Brands (NYSE:CAG)는 자사 브랜드 Slim Jim과 Buffalo Wild Wings가 협력해 새로운 치킨 스틱 2종(Buffalo Style 및 Hot)을 출시한다고 발표했습니다. 이번 신제품은 지난 3년간 치킨 스틱 시장이 84% 성장한 흐름을 활용하려는 목적입니다.
0.97oz의 Giant Stick 포맷 제품은 스틱당 단백질 6그램을 제공하며 권장 소매가(MSRP)는 1.99달러입니다. Buffalo Wild Wings의 인기 소스에서 영감을 받은 치킨 스틱은 현재 전국 편의점에 유통되고 있습니다.
Conagra Brands (NYSE:CAG) a annoncé une collaboration entre sa marque Slim Jim et Buffalo Wild Wings pour lancer de nouveaux bâtonnets de poulet en deux saveurs : Buffalo Style et Hot. Ces nouveautés visent à tirer parti de la croissance de 84 % des chicken sticks au cours des trois dernières années.
Les produits au format Giant Stick de 0,97 oz apportent 6 grammes de protéines par stick et seront vendus au prix conseillé de 1,99 $. Inspirés des sauces populaires de Buffalo Wild Wings, ces bâtonnets de poulet sont désormais distribués dans les magasins de proximité à l'échelle nationale.
Conagra Brands (NYSE:CAG) hat eine Zusammenarbeit zwischen seiner Marke Slim Jim und Buffalo Wild Wings angekündigt, um neue Chicken Sticks in zwei Geschmacksrichtungen auf den Markt zu bringen: Buffalo Style und Hot. Mit den neuen Produkten soll das 84%ige Wachstum bei Chicken Sticks in den letzten drei Jahren genutzt werden.
Die Giant Stick-Varianten mit 0,97 oz enthalten 6 Gramm Protein pro Stick und werden zu einem UVP von 1,99 $ angeboten. Die an die beliebten Saucen von Buffalo Wild Wings angelehnten Chicken Sticks werden nun landesweit in Convenience Stores vertrieben.
- Entering growing chicken sticks category which has seen 84% growth over past 3 years
- Partnership with Buffalo Wild Wings, the largest sports bar brand in US
- Leveraging Slim Jim's position as America's #1 meat stick brand
- None.
Insights
Conagra's Slim Jim enters high-growth chicken sticks category with Buffalo Wild Wings partnership, capitalizing on 84% category growth.
Conagra Brands' strategic collaboration between Slim Jim and Buffalo Wild Wings represents a calculated move to capture market share in the rapidly expanding chicken sticks segment, which has experienced
The launch features two strategically selected flavors based on Buffalo Wild Wings' most popular sauces - Buffalo Style and Hot - packaged in Slim Jim's signature Giant Stick format. Each stick contains 6 grams of protein and carries an MSRP of
Distribution through convenience stores nationwide is particularly noteworthy, as this channel represents the primary purchase location for meat sticks. By launching specifically in convenience stores first, Conagra is focusing on the highest-volume retail channel for this product category, maximizing initial sales velocity and potential for retailer adoption.
The collaboration combines Slim Jim's brand strength in the meat snacks category with Buffalo Wild Wings' flavor expertise, potentially creating a powerful combination that could accelerate Conagra's position in the expanding protein snack market. The
Collaboration is the Perfect Snack for Wing-Lovers Everywhere
"Buffalo Wild Wings is a flavor powerhouse, and fans can't get enough," said Ashley Spade, VP/GM at Conagra Brands. "We are excited to bring that bold, saucy chicken wing experience to snacking with our new Buffalo Wild Wing Chicken Sticks from Slim Jim. They're packed with the legendary taste of BWW in a convenient meat stick format."
Chicken sticks have seen
The flavors take inspiration from two of Buffalo Wild Wings top-selling sauces. Buffalo Style is bold and tangy with a perfect balance of heat and flavor, delivering a medium spice kick that's complemented by a buttery smooth finish. Hot takes the classic Buffalo profile to the next level with a fiery, mouthwatering kick that will satisfy spice lovers.
"We're thrilled to launch our collaboration with Slim Jim on these two new chicken sticks," said Tristan Meline, Chief Marketing Officer, Buffalo Wild Wings. "The distinct, saucy taste that our fans love presented in a chicken stick format is a winning combination."
The Slim Jim x Buffalo Wild Wings chicken sticks are perfect for on-the-go snacking, lunch boxes, road trips and more. Weighing in at just under one ounce, each stick features 6 grams of protein per stick, with an MSRP of
Slim Jim x Buffalo Wild Wings Buffalo Style and Hot flavors are now arriving in convenience stores nationwide. For more information on these and other meaty offerings from Slim Jim, visit www.slimjim.com.
1, 2: Source: Circana POS, Total US MULO+ w/ CONV, L52 WE 3/23/2025
3: Source: Circana LLC/CREST Latest 52 Weeks ending February 2025
BUFFALO WILD WINGS® and all related logos are trademarks of BUFFALO WILD WINGS, INC. Manufactured under license.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. We combine a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. The company's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, Slim Jim®, Angie's® BOOMCHICKAPOP®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2025 net sales of nearly
About Buffalo Wild Wings
Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in
For all media inquiries, please contact:
Dan Skinner
Conagra Brands
(312) 549 -5636
Dan.Skinner@conagra.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/slim-jim-and-buffalo-wild-wings-launch-bold-new-chicken-sticks-inspired-by-popular-restaurant-chain-sauces-302544895.html
SOURCE Conagra Brands, Inc.
FAQ
What are the new flavors of Slim Jim x Buffalo Wild Wings chicken sticks?
How much protein is in the new CAG Buffalo Wild Wings chicken sticks?
What is the price of the new Slim Jim Buffalo Wild Wings chicken sticks?
Where can I buy the new Slim Jim x Buffalo Wild Wings chicken sticks?
How has the chicken sticks market performed in recent years?
