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CarGurus Names 2026 Top Dealer Award Winners

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CarGurus (Nasdaq: CARG) announced the winners of its 2026 Top Dealer Awards across North America and the U.K., marking the 12th year of the program. According to CarGurus, the awards highlight dealerships delivering strong customer service, competitive pricing, and transparent shopping experiences, with fewer than 10% of platform dealers earning recognition.

Winners are chosen using verified customer reviews and marketplace data, including pricing and digital engagement metrics. Categories include Top Rated Dealer (average rating at least 4.5/5 in 2025), Top Value Dealer (top 100 per region by “Good” or “Great” Deal Ratings), and Top Digital Dealer (top 100 U.S. dealers by Digital Deal engagement and online-ready inventory).

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Positive

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Negative

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Market Context

Insider activity was marked Net Selling in the recent platform record, while CarGurus’ prior news re...
Analysis

Insider activity was marked Net Selling in the recent platform record, while CarGurus’ prior news responses were mixed. That context places the awards announcement alongside a governance-related risk factor; subsequent updates to dealer engagement remain relevant.

Key Figures

Award Program Duration: 12th annual Dealership Eligibility: less than 10% Minimum Average Rating: 4.5 out of 5 +4 more
7 metrics
Award Program Duration 12th annual 2026 Top Dealer Awards
Dealership Eligibility less than 10% CarGurus platform dealerships earning an award in 2026
Minimum Average Rating 4.5 out of 5 Top Rated Dealer winners based on verified 2025 reviews
U.S. Minimum Reviews 5 reviews Minimum for U.S. dealers based on 2025 submissions
Canada and U.K. Minimum Reviews 4 reviews Minimum for Canadian and U.K. dealers based on 2025 submissions
Top Value Dealer Winners top 100 dealers in each region Highest share of 2025 inventory with a Good or Great Deal Rating
Top Digital Dealer Winners top 100 U.S. dealerships Most digitally enabled shopping experience

Historical Context

5 past events · Latest: Aug 06 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Aug 06 Second-quarter earnings Positive +7.2% Revenue growth, profitability, cash flow, dealer growth, and quarterly guidance
Jul 20 Earnings date notice Neutral -0.3% Scheduled second-quarter results release and investor conference call
Jul 20 Transparency features Positive +0.5% Fee disclosure features and revised Deal Ratings for used listings
May 26 Technology conference Neutral +4.0% CEO participation in BofA Securities technology conference fireside chat
May 11 Technology conference Neutral -2.5% CEO participation in J.P. Morgan technology media conference fireside chat

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent company news produced mixed reactions, with positive earnings and product updates followed by gains but conference-related announcements receiving inconsistent responses.

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The 12th annual awards recognize dealers delivering outstanding service, value, and transparency, with less than 10% of dealerships earning the distinction

BOSTON, Aug. 11, 2026 (GLOBE NEWSWIRE) -- CarGurus (Nasdaq: CARG), the No. 1 most visited automotive shopping site in the U.S.,¹ today announced the winners of its 2026 Top Dealer Awards across North America and the U.K. Now in its 12th year, the program recognizes dealerships that consistently earn shoppers' trust through exceptional service, competitive value, and transparent experiences.

Less than 10% of dealerships on the CarGurus platform earned a Top Dealer Award this year, giving shoppers a reliable shortlist of the highest-rated dealers in their area. Top Dealer Award winners are selected through verified customer reviews and CarGurus marketplace data, including vehicle pricing and digital retail engagement metrics, where applicable.

“CarGurus is guided by a mission to make car shopping more transparent and trustworthy, and our Top Dealer Award winners help bring that to life,” said Sam Zales, President and Chief Operating Officer at CarGurus. “These awards recognize the dealers who consistently stand out, while giving shoppers another trusted signal as they decide where to buy their next car.”

CarGurus Top Dealer Award categories include:

  • Top Rated Dealer honors dealerships in North America and the U.K. with exceptional customer satisfaction. Winners maintained an average rating of at least 4.5 out of 5 based on verified customer reviews submitted in 2025 (minimum five reviews for U.S. dealers; four for Canada and the U.K.).
  • Top Value Dealer recognizes dealerships offering consistently competitive pricing. The award honors the top 100 dealers in each region with the highest share of 2025 inventory with a "Good" or "Great" Deal Rating from CarGurus.
  • Top Digital Dealer honors the top 100 U.S. dealerships with the most digitally enabled shopping experience. Winners are selected based on shopper engagement through CarGurus' Digital Deal, which lets buyers complete key steps like financing applications and deposits, and the share of their 2025 inventory available for online transactions.

Award-winning dealerships are identified with Top Dealer badging on the CarGurus site and in-store signage, helping shoppers easily recognize 2026 winners while shopping online or in-person. Consumers can explore the full list of Top Dealer Award winners and filter by location here:

About CarGurus, Inc.

CarGurus (Nasdaq: CARG) is the leading multinational automotive platform helping consumers and dealers confidently buy and sell vehicles. Founded in 2006 with a mission to bring more trust and transparency to car shopping, CarGurus is the No. 1 visited automotive shopping site in the U.S.1 with the largest selection of inventory and network of dealers.2 CarGurus’ unmatched selection, trusted automotive insights, and data-driven products and solutions support each shopper’s journey — from online research and shopping to in-dealership decisions — to empower them at every step. And, by translating data from billions of monthly site interactions, CarGurus provides dealers a personalized, predictive intelligence platform with software solutions that helps them run their businesses more efficiently and profitably at all stages of inventory acquisition and pricing, marketing, and conversion to sale.

CarGurus operates online marketplaces in the U.S., U.K., and Canada. The company’s network of brands includes PistonHeads, the largest online motoring community in the U.K.3, and Autolist, a U.S.- based online marketplace.

To learn more about CarGurus, visit www.cargurus.com.

1Similarweb: Traffic and Engagement Report (Cars.com, Autotrader.com, TrueCar.com, CARFAX.com
Listings (defined as CARFAX.com Total Visits minus Vehicle History Reports)), Q2 2026, U.S.
2Largest car shopping platform defined as most inventory and largest dealer network. Compared to Autotrader.com , Cars.com, TrueCar.com, and CARFAX (Joreca as of December 31, 2025).
3Similarweb: Traffic and Engagement Report (CarThrottle.com, drivetribe.com) Q2 2026, U.K.

CarGurus® and Autolist® are each a registered trademark of CarGurus, Inc., and PistonHeads® is a registered trademark of CarGurus Ireland Limited in the U.K. and the European Union. All other product names, trademarks, and registered trademarks are property of their respective owners.

© 2026 CarGurus, Inc., All Rights Reserved.

Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
pr@cargurus.com

Investor Contact:
Kirndeep Singh
Vice President, Investor Relations
investors@cargurus.com


FAQ

What are the CarGurus (CARG) 2026 Top Dealer Awards?

The 2026 Top Dealer Awards from CarGurus (CARG) recognize dealerships that deliver strong service, value, and transparency. According to CarGurus, the 12th annual program highlights a small share of highly rated dealers across North America and the U.K., based on verified reviews and marketplace performance data.

How do dealerships qualify for the 2026 CarGurus Top Rated Dealer award (CARG)?

To qualify as a 2026 Top Rated Dealer, dealerships must maintain at least a 4.5 out of 5 average rating. According to CarGurus, ratings are based on verified customer reviews submitted in 2025, with minimum review counts set separately for U.S., Canada, and U.K. dealers.

What is the Top Value Dealer category in the 2026 CarGurus (CARG) Top Dealer Awards?

The Top Value Dealer category honors the top 100 dealerships in each region offering consistently competitive pricing. According to CarGurus, selection is based on dealers having the highest share of 2025 inventory with a “Good” or “Great” Deal Rating on the marketplace platform.

What does the Top Digital Dealer award mean in the 2026 CarGurus Top Dealer program?

The 2026 Top Digital Dealer award recognizes the top 100 U.S. dealerships with the most digitally enabled shopping experience. According to CarGurus, winners are chosen based on shopper engagement with Digital Deal tools and the share of 2025 inventory available for online transactions.

How many dealerships receive a 2026 CarGurus (CARG) Top Dealer Award and how are they identified?

Less than 10% of dealerships on the CarGurus platform receive a 2026 Top Dealer Award. According to CarGurus, award-winning dealers are marked with special Top Dealer badging on the site and can use in-store signage, helping shoppers quickly recognize them online and in person.